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Social1
Social media, shopping, sharing, visualising
Curated by Mike Spencer
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BA debuts 2012 ad on social media

BA debuts 2012 ad on social media | Social1 | Scoop.it
British Airways elected to launch its London 2012 Olympic advertising campaign yesterday on Facebook, rather than on TV.
 
The airline also featured the advert on Google+ before it was screened during ITV1’s Coronation Street last night.

The 60-second advert uses BA’s ‘To Fly. To Serve’ slogan and looks at the build-up to the London Games through the eyes of a little girl.
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Digital Divide: If You're Reading This, You're One of the Lucky Ones [INFOGRAPHIC]

Digital Divide: If You're Reading This, You're One of the Lucky Ones [INFOGRAPHIC] | Social1 | Scoop.it

Even in the richest countries such as the United States, there's a digital divide where not everyone has easy access to the Internet

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Walmart Has Launched a Crowdsourcing Contest to Find the Next Great Product

Walmart Has Launched a Crowdsourcing Contest to Find the Next Great Product | Social1 | Scoop.it
Modern supermarkets seem to have just everything you may want, but still there’s a plethora of newly invented goods, which are not sold there—yet. Walmart is giving its consumers a truly one-of-a-kind opportunity to sell their own products in select retailer’s stores across the USA and through Walmart.com. The ‘Get on the Shelf’ competition, headed by @WalmartLabs, the company’s digital technology division, will be rolling out until February 22—entrants are invited to introduce their own inventions (they should to relate to one of the Walmart categories, ranging from apparel, electronics, toys and more) in their videos.
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Everything You Need To Know About The Facebook IPO

Everything You Need To Know About The Facebook IPO | Social1 | Scoop.it
More details released Friday about Facebook's rumored IPO. The Wall Street Journal spoke with sources close to the matter who say the company could be filing its papers as soon as next Wednesday.
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Revealing the demographics behind Pinterest's users

Revealing the demographics behind Pinterest's users | Social1 | Scoop.it

Social media agency Ignite has taken a closer look at Pinterest’s demographic data and compiled a profile of ‘those who pin’ 

Social media agency Ignite has taken a closer look at Pinterest’s demographic data and compiled a profile of ‘those who pin’. comScore says that the blossoming social curation site has over 4m registered users and is growing rapidly, while Google Ad Planner shows that nearly 1.5m people visit Pinterest every day – spending 14 minutes on the site on average.

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How To Reach And Influence The Connected Consumer | Fast Company

How To Reach And Influence The Connected Consumer | Fast Company | Social1 | Scoop.it
In 2011, the digital landscape underwent a significant shift that will have profound effects on business in 2012. The challenge is that hardly any business leaders noticed. That’s not their fault, however.
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Top 40 brands on Facebook, Twitter and Google+ | The Wall Blog

Top 40 brands on Facebook, Twitter and Google+ | The Wall Blog | Social1 | Scoop.it

Coca-Cola is the biggest brand on Facebook, but Whole Foods is the biggest brand on Twitter according to a new piece of research by analytics firm..

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BMW Preparing to Launch the Sixth Generation 3 Series in Australia

BMW Preparing to Launch the Sixth Generation 3 Series in Australia | Social1 | Scoop.it
BMW Australia has launched a socializing project for its 3 Series fans. People can submit photos of themselves and their BMW vehicles to the automaker’s Facebook page and participate in the competition.
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Twitter is adding 11 new accounts per second and could pass 500 million in February, says report

Twitter is adding 11 new accounts per second and could pass 500 million in February, says report | Social1 | Scoop.it

The Wall has reported that Twitter is fast approaching its 500 millionth account. According to a study by third party Twitter app Twopcharts, Twitter will hit the landmark figure by..


Via Tim Spencer
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Tiffany makes true love tangible with user-curated photo gallery - Luxury Daily - Multichannel

Tiffany makes true love tangible with user-curated photo gallery - Luxury Daily - Multichannel | Social1 | Scoop.it
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Media memo: Google just upped the ante on being social

Media memo: Google just upped the ante on being social | Social1 | Scoop.it
With new changes that offer personalized search results -- most of which are being taken from its own Google+ social network -- Google has just made social connections and links the new search-engine optimization strategy, and media companies need...
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11 of the best social media campaigns of 2011 (and what we can learn from them)

11 of the best social media campaigns of 2011 (and what we can learn from them) | Social1 | Scoop.it

There are so many different metrics we can use to judge the success of a social media campaign:  views, sales figures, donations, likes, even mentions, but perhaps the most important is the intangible.

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Google’s 10 Billion Android App Downloads: By the Numbers

Google’s 10 Billion Android App Downloads: By the Numbers | Social1 | Scoop.it
In the wake of surpassing 10 billion Android Market downloads, Google has released a detailed, visual look at the sales metrics of its store...
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How to See When Someone Unfriends You on Facebook

How to See When Someone Unfriends You on Facebook | Social1 | Scoop.it

Would you like to know when someone "unfriends" you on Facebook? We've found a tool to help.

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YouTube Is to Launch Your Film Festival for Young Filmmakers

YouTube Is to Launch Your Film Festival for Young Filmmakers | Social1 | Scoop.it
YouTube has announced it will launch an online film festival logically entitled Your Film Festival that will take submissions of short films up to 15 minutes in length between February 2 and March 31. Fifty semi-finalists will be selected by Scott Free Productions, Ridley and Tony Scott’s production company. Then, 10 finalists will be chosen to go to the Venice Film Festival in August.
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LEGO Has Launched ReBrick, a Hub for Fans

LEGO Has Launched ReBrick, a Hub for Fans | Social1 | Scoop.it
LEGO Has Launched ReBrick, a Hub for Fans
25 January 2012 | By Anna Sanina

LEGO has launched an online platform for those passionate about building LEGO and sharing it with other fans. Called ReBrick, the social media platform is open for fans ages 13 and up.
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Why social media is cooking in emerging markets | memeburn

Why social media is cooking in emerging markets | memeburn | Social1 | Scoop.it

The Arab Spring, the Slavic Spring and the Iranian Twitter revolution all proved how deeply engrained the use of social media is in emerging market countries. 

The report speculates that the reason emerging market users engage more with brands on social media is due to “higher levels of trust” in these regions, which allows social networks to play a bigger role in the purchase cycle. Online shopping is still a relatively new idea in most emerging markets, being able to engage with brands on social media platforms helps build user confidence.

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Facebook overtakes Orkut to become top social network in Brazil - NetImperative

Facebook overtakes Orkut to become top social network in Brazil - NetImperative | Social1 | Scoop.it

Facebook has reached the top spot in the Brazilian social networking market following a year of exceptional growth, according to new research.

In December 2011, Facebook.com attracted 36.1 million visitors – representing an increase of 192 percent in the past twelve months – to surpass Orkut as the leading social networking destination in the market.

“Facebook’s rapid ascent in the Brazilian market has certainly been one of the most interesting stories to develop during the course of 2011,” said Alex Banks, comScore managing director for Brazil. “Brazil has always been a particularly social market and currently owns the fifth largest social networking population in the world. But despite the cultural affinity for social media, Facebook adoption had traditionally lagged in the market. That has all changed in the past year, during which the site has tripled in audience size as engagement has grown sevenfold to assume the leadership position in the market.”

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MINI: Fan The Flame Social Installation

MINI: Fan The Flame Social Installation | Social1 | Scoop.it

MINI have launched a pretty cool, live streaming social installation at the Brussels Motor Show, featuring the new MINI Countryman

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Font Du Jour: A Font Made of Shredded Cheese - The Denver Egotist

Domino's cheesy font lands!
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Wish You Were Here by Veuve Clicquot

Wish You Were Here by Veuve Clicquot | Social1 | Scoop.it
Today Veuve Clicquot launched its multimedia, crowd-sourced platform called Wish You Were Here. This platform is part of Veuve Clicquot’s expanded effort to centralize and showcase its 100+ global programs, events and initiatives.
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Facebook's strength accelerates migration to apps: report - Mobile Marketer - Research

Facebook's strength accelerates migration to apps: report - Mobile Marketer - Research | Social1 | Scoop.it
Consumers continue to spend more time in mobile applications than they do browsing the Web as they migrate traditional desktop behaviors such as going on Facebook to mobile devices, according to new research from Flurry Analytics.
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Derek Sivers: How to start a movement | Video on TED.com

TED Talks With help from some surprising footage, Derek Sivers explains how movements really get started.

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Personal Information Online: How Much Is Too Much? | Social Media Today

Personal Information Online: How Much Is Too Much? | Social Media Today | Social1 | Scoop.it
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