The US military has been investigating how to track security threats from terrorism to money laundering by mining public data from social media sites such as Twitter, raising concerns that the microblogging company may inadvertently enable...
I'm sure we will continue to hear stories about social media faux pas among athletes, but I believe that in the coming years we will hear a lot more examples of how social media is being used to improve the image of professional sports.
Mondelez, the maker of Oreo cookies and Trident chewing gum, has struck a first-of-its-kind partnership with Twitter to bolster its real-time marketing prowess in a deal that includes embedding Twitter staff in Mondelez offices across the world.
The Bank of America has run into criticism this month for using bots to reply to political criticisms on Twitter… only to reveal that the ‘bots’ were actually employees using a rather inflexible and irrelevant customer service script.
According to the 2011 Catalyst Fan Engagement Study, sports fans who follow their favorite athletes on social media are 55% more likely to purchase a brand if an athlete mentions it on Facebook or Twitter. Additionally, athlete mentions of brands on social media can have an even bigger impact on young (18-34), non-white fans (75% more likely to purchase) and those with kids at home (62%). Catalyst Public Relationscommissioned Vision Critical to develop its second annual Catalyst Fan Engagement Study, exploring the growing convergence of sports and social media. Conducted in May 2011, more than 2,000 fans nationwide participated in the survey, which focused on the social media attitudes and usage habits of NFL, NBA, MLB, and college football and basketball fans.
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