One of the key objectives of social media is to establish a conversation with your fans or followers. If people have meaningful conversations, then they are more likely to become advocates of your company and recommend you to their friends as well as engage with your content. People don’t typically have conversations with inanimate objects like brands; they like to connect with something they feel that is genuine. “In other words, they want interaction that feels personal and human, not disconnected and corporate,” writes Shama Kabani in a post from The Business Journals. So the best way to establish a meaningful conversation is to give your social media channels that human feeling.