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3 Deadly Sins of Social Media Marketing: Facebook, Groupon, and Pinterest

3 Deadly Sins of Social Media Marketing: Facebook, Groupon, and Pinterest | social: who, how, where to market | Scoop.it
Social media marketing is what most chief marketing officers (CMO) have at the top of their lists for spending increases this year and next.
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The Beginner's Guide to LinkedIn

The Beginner's Guide to LinkedIn | social: who, how, where to market | Scoop.it

Whether you're a recent grad who needs a leg-up on the job hunt or a current user who needs a refresher course, Mashable's LinkedIn guide can help.


Via David Blundell
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The Psychology of Being Unfriended on Facebook

The Psychology of Being Unfriended on Facebook | social: who, how, where to market | Scoop.it
Social scientists are increasingly looking at online friendships and trying to figure out if they carry the same emotional baggage that real-world friendships do. A preliminary study suggests that breaking up, even if it’s on Facebook, is hard to do.
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4 Awesome Types of Successful Twitter Contests | Jeffbullas's Blog

4 Awesome Types of Successful Twitter Contests | Jeffbullas's Blog | social: who, how, where to market | Scoop.it
A Twitter contest is not only a great way to build buzz and increase brand engagement with social media marketing, but it also generates new followers and grows your brand presence.

Via Teodora Kostadinova
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Facebook Timeline: 9 Best Practices for Brands

Facebook Timeline: 9 Best Practices for Brands | social: who, how, where to market | Scoop.it
Facebook Timeline for Brands rolled out in March -- here's how to get more bang for your buck.
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6 Excellent Metrics Tools To Measure Your Twitter Success

6 Excellent Metrics Tools To Measure Your Twitter Success | social: who, how, where to market | Scoop.it

Do you want to measure the effectiveness of your twitter engagement?  Here's a great list of twitter tools fropm KISSmetrics to help you do just that


Via David Blundell
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Pinterest Deconstructed: Guide To Content Marketing [Infographic]

Pinterest Deconstructed: Guide To Content Marketing [Infographic] | social: who, how, where to market | Scoop.it
It's pretty much on every single website these days. Pinterest is taking over the world at a pace that has never been seen before.

Via Matmi
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4 Ways to Increase Conversions | Business 2 Community

4 Ways to Increase Conversions | Business 2 Community | social: who, how, where to market | Scoop.it
You only have a few seconds to convince your visitor to stay on your landing page.
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Do Your Fans Like What You are Posting on Facebook? [INFOGRAPHIC]

Do Your Fans Like What You are Posting on Facebook? [INFOGRAPHIC] | social: who, how, where to market | Scoop.it

A study on Facebook learned that photos are the best type of content to draw the highest-level of engagement while links draw the least


Via Jonha Richman
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Who Will Survive The Social Media Bubble?

Who Will Survive The Social Media Bubble? | social: who, how, where to market | Scoop.it
Second in a five-part series. A New York Times article in Sunday's editions highlighted smaller, niche social networks that gave people more control over their privacy when compared to the giants such as Facebook, Google+ and Twitter.
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Pinterest: Top 100 Digital Marketing Boards

Pinterest: Top 100 Digital Marketing Boards | social: who, how, where to market | Scoop.it

Via Kelly Lieberman, Matmi
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20 Pinterest Hacks for Small Business Pinners | Small Business Bonfire

20 Pinterest Hacks for Small Business Pinners | Small Business Bonfire | social: who, how, where to market | Scoop.it
Tips for using Pinterest effectively to promote your small business.
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How American Express is becoming the 'social credit card' | Articles

How American Express is becoming the 'social credit card' | Articles | social: who, how, where to market | Scoop.it
Since March, the credit card company has been offering customers deals for groceries, clothing, flowers, and more using Twitter hashtags.

Via Jose H. Flores
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7 Ways to Be a Successful Social Marketer

7 Ways to Be a Successful Social Marketer | social: who, how, where to market | Scoop.it

Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review our list of seven ways to be a successful social marketer to help give you a leg up on the competition!

 

1. Build strong, targeted social media accounts.

Your social media accounts are only as useful as the friends and followers connected to them, making the first step of building those accounts absolutely crucial. Instead of simply working to obtain as many connections as possible, work instead to connect with like-minded people who are more likely to have an interest in what you have to offer.

 

Read more: http://bit.ly/LtgVRt


Via Martin Gysler
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New Content Curation Tool: Learnist Is Pinterest For Learning

New Content Curation Tool: Learnist Is Pinterest For Learning | social: who, how, where to market | Scoop.it

Giuseppe Mauriello: Learnist is a new site (still in beta) that aims to be like Pinterest but for sharing learning resources.

On Learnist you can create pinboards of materials organized around a topic.

You can pin images, videos, and text to your boards by using the Leanist bookmarklet, by manually entering the URL of a resource, or by uploading materials to your boards.

 

 

From article by Mashable:

 

"Grockit's latest product re-configures online content such as YouTube videos, Wikipedia entries and ebooks into ordered lesson plans.

 

Unlike Pinterest, however, creators suggest a path in which to consume each content component. Users can check off each component as they go or “re-add” it to one of their own learnings.

 

Grockit founder Farbood Nivi argues that expert curation helps avoid the misinformation, hacked-together how-to articles and other useless content one must weed through in a typical Google search. It also provides a clear learning path and eventually, he hopes, will include some form of assessment..."

 

Read full article: http://j.mp/MGkVD2

 

Request an invite and try it here: http://learni.st

 


Via Giuseppe Mauriello
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6 Tips to Improve Your Facebook Advertising Results

6 Tips to Improve Your Facebook Advertising Results | social: who, how, where to market | Scoop.it

After yesterday's Facebook campaigns Scoop, here are 6 great tips to help you increase your return on Facebook Ads . . .


Via David Blundell
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Who Are the Top Retailers on Social Media? [INFOGRAPHIC]

Who Are the Top Retailers on Social Media? [INFOGRAPHIC] | social: who, how, where to market | Scoop.it

Here are the most popular retailers that are tearing it up on social media . . .


Via David Blundell
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Who Are the Top Retailers on Social Media? [INFOGRAPHIC] - Mashable

Who Are the Top Retailers on Social Media? [INFOGRAPHIC] - Mashable | social: who, how, where to market | Scoop.it
Here are the most popular retailers that are killing it on social media.

Via Jonha Richman
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11 Ways You're Annoying On Twitter

11 Ways You're Annoying On Twitter | social: who, how, where to market | Scoop.it
You should never do these things. Never ever ever.

 

11 Ways You're Annoying On Twitter....


Via neulabs, Jose H. Flores
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Why Small Business Have A Huge Advantage Over Brands In Social Media

Why Small Business Have A Huge Advantage Over Brands In Social Media | social: who, how, where to market | Scoop.it
How small business can perform better than brands in social media by focusing on simple goals, being human, ensuring satisfaction and measuring ROI...

 

I currently have the fortune to experience two different fronts of digital marketing. Under Plural, I work with brands and, with SocialMouths I mostly jam with small business, personal brands, and bloggers.

 

One of the reasons I absolutely love this setup is that they are two different worlds in how the social web is approached, how it’s handled and how success is measured.

 

So I’m here to tell you that, despite the ridiculous budgets and unlimited resources, small business has a huuuge advantage over brands when it come to social media.

 

Here are my thoughts:

 

Strategy. Or Not?

 

Read more: http://bit.ly/JkdIDq


Via Martin Gysler
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Social Media's Influence: Content is Key!

Social Media's Influence: Content is Key! | social: who, how, where to market | Scoop.it
Social Media's Influence: Content is Key!

Via Rami Kantari
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Not All Advertisers Are Upset With Facebook

Not All Advertisers Are Upset With Facebook | social: who, how, where to market | Scoop.it
You may have been confused if you read this morning’s Facebook headlines.
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7 Blogging Mistakes That Small Businesses Make

7 Blogging Mistakes That Small Businesses Make | social: who, how, where to market | Scoop.it

Many small businesses have turned to blogging as a way to engage and further connect with customers. But making mistakes in your blog can kill your business. Here are some of the biggest to avoid.

 

Blogging for your business is important, but doing it wrong can cost you customers and your reputation. As more and more small businesses enter the world of content development, the scrutiny continues to increase. Consumers can be retained or lost simply from your blogging efforts, so its imperative this public-facing activity is done correctly.

 

In this guide, we'll explore why small businesses should have a blog, a company that is doing it right, the biggest mistakes made by small businesses, and how to avoid those potential pitfalls.

 

7 Blogging Mistakes that Small Businesses Make: Why Start a Blog?

 

Read more: http://bit.ly/IX3t9i


Via Martin Gysler
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8 Tips to Get Your Brand on the Social Curation Boom and Beyond

8 Tips to Get Your Brand on the Social Curation Boom and Beyond | social: who, how, where to market | Scoop.it

This post was written by Melonie Gallegos for iMediaconnection

 

In this piece, there are 8 tips to help marketers can get in on the social curation boom in a meaningful way - that means Pinterest and beyond!

 

Here's an excerpt:

 

"Curation is a long-standing tradition of collecting, saving & organizing objects. Today it takes on a different meaning. Organizataions have evolved from collecting artifacts to digital curation of media and content"

 

When human behavior shifts and it certainly has, (more about that in the article), brands are quick to follow suit.

 

Here are some highlights:

 

There are a lot of websites offfering curation-type services

 

To get a clear sense of how a brand might leverage curation in this article, they have broken them down into categories.

 

**social bookmarking and news

 

**sharing

 

**Aggregation and syndication networks

 

**There are 8 ways your brand can get in on the action

 

Here are a few that caught my attention:

 

Become a curator creator

 

**Create your own Pinterest board and it's more than just slapping images, it takes thought, strategy, being part of the community and continually showing up

 

**appreciating other people's content and having two-way conversations

 

Create an Interest-based content strategy

 

**Focus on the interests of your audience, not your products and services!

 

**Allign their real-life interests with your brand position

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://bit.ly/IXNQQB]


Via janlgordon
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Giuseppe Mauriello's comment, May 2, 2012 2:58 PM
"thank you"!
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5 Ways to Turn Twitter into Your Most Powerful Social Media Tool

5 Ways to Turn Twitter into Your Most Powerful Social Media Tool | social: who, how, where to market | Scoop.it

What do you use as your daily Social Media dashboard every day?


Most likely not Twitter.com I am guessing.

 

Yet, in recent months, there were a great number of browser extensions released, specifically for Twitter.com. They help you create a much greater experience right inside Twitter.com.

 

What I like best about this is that you are in charge regarding how many bells and whistles you are adding. You can basically fully customize your own Social Media dashboard.

 

So here are my top 5 finds you can use to make Twitter.com a truly powerful Social Media tool for you:...

 

Read more: http://bit.ly/IjmxO3


Via Martin Gysler
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