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The 5 Types of Facebook Fans (and How to Keep Them) | Social Media Today

The 5 Types of Facebook Fans (and How to Keep Them) | Social Media Today | social: who, how, where to market | Scoop.it
One of the things that's kept me busy during my community management days has been attempting to profile the various types of Facebook fans.

Via Dr. Susan Bainbridge
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Dr. Susan Bainbridge's comment, June 11, 2012 2:46 PM
Glad you found an article of interest Jekaterina.
Dr. Susan Bainbridge's comment, June 14, 2012 1:24 PM
Glad you're finding some articles of interest.
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Social curation is much more than just a market

Social curation is much more than just a market | social: who, how, where to market | Scoop.it

This is article by Oliver Starr, chief evangelist for Pearltrees, and posted on GigaOM.

 

Excerpted from article:

"In 2010, “curation” popped up on tech blogs and VCs’ radars. Since then, people have been asking whether curation is a legitimate trend, a new market to be exploited, or just the latest buzzword.

 

It is now clear that social curation is not a bubble. The more I watch the development of social curation and the more I learn about the what, how and why of it, the more convinced I become that what we’re seeing is going to grow well beyond a simple market.

 

People have always had the desire to create, share what we’ve created and see what others have created. The emergence of the Web democratized access to content created by others in a way not seen since the invention of the printing press.

 

Humans also love to collect things — from tiny stamps to shiny cars. And what do we do with these things once we have them? We play with our collections. We organize, shape and prune them, and we display our collections for the benefit of others and the occasional bragging right. “Curation” is simply a stiff sounding word for an innate human activity — collecting, organizing and sharing — that people are now engaging in online.

 

In my opinion, online curation isn’t going to be a winner takes all game. There are too many ways that people collect, too many different things that people collect and too many different types of collectors for this to happen..."

 

Read full article here:

http://gigaom.com/2012/06/09/social-curation-is-much-more-than-just-a-market/

 


Via Giuseppe Mauriello
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Robin Good's comment, June 10, 2012 4:45 PM
In my humble opinion, Mr Starr view maybe quite limiting, especially if your interest is not just for personal expression and social sharing, but involves a mission of creating meaning and understanding out of a multitude of resources, ideas and concepts.

Collecting things you like has nothing to do with trying to make sense of a topic or issue.

Both activities involve collecting, but while one is done for personal pleasure (later to be shared with other like-minded people) the second one is done with an "audience" (a tribe) in mind, and with the goal of making sense of a certain topic for them.

Giuseppe Mauriello's comment, June 10, 2012 5:04 PM
Hello Robin,
I agree with your analysis, but at the same time I believe that Mr. Starr wanted in his article providing a general overview of the social curation, and in my personal opinion it is a different concept from what we think about how to make content curation :-)
Thanks for the comment, and I repeat that I agree with your point of view.
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What Your Klout Score Really Means

What Your Klout Score Really Means | social: who, how, where to market | Scoop.it
Last spring Sam Fiorella was recruited for a VP position at a large Toronto marketing agency. With 15 years of experience consulting for maj...

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Study: Pinterest Users Follow More Retailers Than Facebook Users - AllFacebook

Study: Pinterest Users Follow More Retailers Than Facebook Users - AllFacebook | social: who, how, where to market | Scoop.it
Pinterest is dominating as a social site where consumers and retailers connect, according to a new comScore-led study.

Via Frank J. Kenny, roberto toppi
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Why Google+ is the only thing that matters

Why Google+ is the only thing that matters | social: who, how, where to market | Scoop.it
Few things have united the online marketing community more than Google+. Everyone hates it.

Via Cyndee Haydon www.SandbarsToSunsets.com
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Pinterest and SEO

Pinterest and SEO | social: who, how, where to market | Scoop.it

"Cute kittens and retro artwork: Pinterest and SEO – Soton Digital Presentation"

 

Or show a little leg?

 

Via @AgustinMurphy


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Companies are listening to you on Twitter

Companies are listening to you on Twitter | social: who, how, where to market | Scoop.it

Your one hundred and forty characters on twitters are very important for companies and Companies are listening to your tweet’s on twitter very carefully.


Via Dr. Susan Bainbridge
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The Seven Rules of Effective Communication | Effective Software ...

The Seven Rules of Effective Communication | Effective Software ... | social: who, how, where to market | Scoop.it
In every professional environment, it is essential to communicate effectively with your peers. This is particular true during meetings, in which people expect to discuss a subject, reach conclusions and make related decisions in ...
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Seo Sandwitch: List of Social Media sites

Find a list of 100 most useful Social Media sites which every Seo must use for promotion.
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Brands Step Up Open Graph Efforts on Facebook

Brands Step Up Open Graph Efforts on Facebook | social: who, how, where to market | Scoop.it
Brands are increasingly abandoning efforts to get users to “like” their Facebook pages and instead focusing their marketing efforts on Open Graph, the protocol Facebook uses to reflect third-party app use in a user's social activity.
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14 Social Media ROI Metrics You Can Use Right Now! | ClickZ

14 Social Media ROI Metrics You Can Use Right Now! | ClickZ | social: who, how, where to market | Scoop.it
The new social metrics include social connections like Facebook likes, Facebook engagement rates, social chatter, and Twitter retweet rates.
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7 Ways to Be a Successful Social Marketer

7 Ways to Be a Successful Social Marketer | social: who, how, where to market | Scoop.it

Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review our list of seven ways to be a successful social marketer to help give you a leg up on the competition!

 

1. Build strong, targeted social media accounts.

Your social media accounts are only as useful as the friends and followers connected to them, making the first step of building those accounts absolutely crucial. Instead of simply working to obtain as many connections as possible, work instead to connect with like-minded people who are more likely to have an interest in what you have to offer.

 

Read more: http://bit.ly/LtgVRt


Via Martin Gysler
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New Content Curation Tool: Learnist Is Pinterest For Learning

New Content Curation Tool: Learnist Is Pinterest For Learning | social: who, how, where to market | Scoop.it

Giuseppe Mauriello: Learnist is a new site (still in beta) that aims to be like Pinterest but for sharing learning resources.

On Learnist you can create pinboards of materials organized around a topic.

You can pin images, videos, and text to your boards by using the Leanist bookmarklet, by manually entering the URL of a resource, or by uploading materials to your boards.

 

 

From article by Mashable:

 

"Grockit's latest product re-configures online content such as YouTube videos, Wikipedia entries and ebooks into ordered lesson plans.

 

Unlike Pinterest, however, creators suggest a path in which to consume each content component. Users can check off each component as they go or “re-add” it to one of their own learnings.

 

Grockit founder Farbood Nivi argues that expert curation helps avoid the misinformation, hacked-together how-to articles and other useless content one must weed through in a typical Google search. It also provides a clear learning path and eventually, he hopes, will include some form of assessment..."

 

Read full article: http://j.mp/MGkVD2

 

Request an invite and try it here: http://learni.st

 


Via Giuseppe Mauriello
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Impression thing ;)

Impression thing ;) | social: who, how, where to market | Scoop.it

Superbe QRcode illustré sur le principe du "cadavre exquis"! Bravo au collectif 33%


Via QRious CODE, ABroaderView
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Instagram vs. Pinterest: Which Is More Important for Brands?

Instagram vs. Pinterest: Which Is More Important for Brands? | social: who, how, where to market | Scoop.it

In the past year and a half we’ve seen a real shift in social media. A move is happening away from the strict confines of the 140 character update towards something more visual.

 

More than ever, we are sharing images and video with one another — in increasingly simpler ways. In a relatively short amount of time Pinterest and Instagram have both grown into their own juggernaut communities.

 

Both of these services offer great, new, visual ways to connect with your fans and potential customers, but do you really need to focus on both? In the battle of Instagram vs. Pinterest, which one is a better fit for your brand?

 

Read more: 


Via Martin Gysler
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» Finding Your Voice in Social Media » Resumebear Online Resume

» Finding Your Voice in Social Media » Resumebear Online Resume | social: who, how, where to market | Scoop.it
RT @BobWarren: Finding Your Voice in Social Media http://t.co/ZDeNtZfx...

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10 Facebook Marketing Mistakes to Avoid

10 Facebook Marketing Mistakes to Avoid | social: who, how, where to market | Scoop.it
We talked to the pros about some oft-committed Facebook faux pas.
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Five Step Process for Using the Social Web

Five Step Process for Using the Social Web | social: who, how, where to market | Scoop.it

There is a five step process for using the social web, which includes listening, assessing the conversation, engaging, measuring, and improving. Start small . . .


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Why Happiness is So Important in Our Social Networks

Why Happiness is So Important in Our Social Networks | social: who, how, where to market | Scoop.it

I selected this piece written by Jack Ricchiuto because it's a great reminder to all of us participating in social business aka social networking about what's most important to thrive in our social networks.

 

Obviously all of this begins with being passionate about what you're doing and evolves from there.

 

Here are some highlights:

 

Everyone has 3 circles of connections.

 

1. people you're closest to

2. people we know more casually

3. people we don't even know exist, but are two steps

     from us through our first and second circle

 

We can measure growth in networks here are a few ways:

 

**How many circle connections people have with   

    others in their networks

 

**How collaborative people are with others in their

    networks

 

Here's what caught my attention:

 

**The pivotal indicator is the scope of network weaver engagement in networks.

 

**The other four indicators are accelerated by the work of network weavers who instigate, facilitate, and enrich connections in networks.

 

**As these indicators increase, the quality and impact of the network grows in ways that benefit the individual members of the network and the network as a dynamic whole.

 

**The evidence indicates that people have measurably better health, work, well-being, optimism, and engagement in their life when they are connected to happier networks

 

 

**We can build on these indicators by adding happiness indicators to the mix

 

Takeaways:

 

How does happiness scale organically through networks?

 

**The whole thrivance of networks grows when more people become connected to already happier connections and bring more happiness to the connections they have

 

**This is how we can move from thinking about growth just in quantities, densities and reaches of connections to the vibrant and contagious quality of connections that add to the measureable we-being of the network

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://tinyurl.com/7w8cvso]


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John van den Brink's comment, June 4, 2012 4:14 PM
Great article Jan!
janlgordon's comment, June 4, 2012 4:38 PM
Thanks John, it does make perfect sense as long as we're doing what we love:-)
Otir's comment, July 23, 2012 8:16 AM
What a great article! Inspiring and contagious indeed. I have been very sensitive to the network weaving trend from the get-go, because this is how I had identified myself before I knew it was going to be coined a term: a weaver, a connector. This is definitely what makes me happy, when I feel that the connections can go "through" me.
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Best Practices for Crisis Communications over Social Media

Best Practices for Crisis Communications over Social Media | social: who, how, where to market | Scoop.it
Here are 15 tips on how to handle communications when you’re facing a PR nightmare. Offers advice from preparation, monitoring, communication, engagement, and disengagement.
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Why Landing Pages Are Crucial To Your Internet Marketing Success - Sam Kim's Network Marketing Mastery Blog | Sam Kim's Network Marketing Mastery Blog

Why Landing Pages Are Crucial To Your Internet Marketing Success - Sam Kim's Network Marketing Mastery Blog | Sam Kim's Network Marketing Mastery Blog | social: who, how, where to market | Scoop.it
Why Landing Pages Are Crucial To Your Internet Marketing Success http://t.co/tLAKuvFS...
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What Is the Point of: Klout?

What Is the Point of: Klout? | social: who, how, where to market | Scoop.it
Whenever a new Web trend comes along, there are people who ask, "What is the point of this?" If millions of people are using something, there has to be a reason. In our What Is the Point of... series, we'll explain it to you.
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The 3 Stages of Social Media Marketing | ClickZ

The 3 Stages of Social Media Marketing | ClickZ | social: who, how, where to market | Scoop.it
How to transfer excitement into business results.
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3 Deadly Sins of Social Media Marketing: Facebook, Groupon, and Pinterest

3 Deadly Sins of Social Media Marketing: Facebook, Groupon, and Pinterest | social: who, how, where to market | Scoop.it
Social media marketing is what most chief marketing officers (CMO) have at the top of their lists for spending increases this year and next.
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The Beginner's Guide to LinkedIn

The Beginner's Guide to LinkedIn | social: who, how, where to market | Scoop.it

Whether you're a recent grad who needs a leg-up on the job hunt or a current user who needs a refresher course, Mashable's LinkedIn guide can help.


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