social: who, how, where to market
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7 Ways Mobile Apps Are Driving Revenue for Businesses

7 Ways Mobile Apps Are Driving Revenue for Businesses | social: who, how, where to market | Scoop.it
Smartphones have opened a whole new world of shopping and engagement opportunities.

Via Matmi
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Matmi's curator insight, January 22, 2013 7:46 AM

It's not new knowledge that mobile apps can help drive revenue's for businesses .  The apps Matmi have produced have been showing this for some time. In addition to this a mobile app can increase customer engagement and brand loyalty too- why wouldn't a business want a mobile app? - HK 

social: who, how, where to market
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Web design is dead

Web design is dead | social: who, how, where to market | Scoop.it

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Henrik Safegaard - Cloneartist's curator insight, July 9, 2015 4:13 AM

Interesting future -

Jayne Courts's curator insight, July 9, 2015 4:55 AM

I hope not. Buy from a professional and don't go for free pre-made templates and make your website LIVE http://humaninterfacepublications.co.uk

Diego Levis's curator insight, July 9, 2015 11:33 AM

El ¿inevitable? camino a la estandarización y homogenización que impone el rumbo actual de la web y de la sociedad de la Pantalla.

Decir utilizando los medios expresivos que nos ofrecen (no graciosamente) las grandes empresas del sector telemático

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Marketing 2016: The Top Influencers on Marketing

Marketing 2016: The Top Influencers on Marketing | social: who, how, where to market | Scoop.it
Who are the most influential writers and speakers on the gigantic but hugely important topic of marketing? This list of the top 100 most influentia
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Improve Your Content Marketing With a Strong Brand Image

Improve Your Content Marketing With a Strong Brand Image | social: who, how, where to market | Scoop.it
Brand image can be roughly explained as your brand’s personality. As with everything else in marketing, brand image can’t be built in

Via janlgordon
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janlgordon's comment, October 7, 2016 10:59 PM
Thank you @Skylly_W :-)
janlgordon's comment, October 11, 2016 10:44 AM
Thank you @Judi Singleton :-)
janlgordon's comment, October 18, 2016 10:47 AM
Thank you @Patries :-)
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15 Common Mistakes in Social Media Marketing

15 Common Mistakes in Social Media Marketing | social: who, how, where to market | Scoop.it
As social media continues to integrate into our lives, business executives, freelancers and professionals from all walks have started to use social media to engage in content marketing.
Via Rami Kantari
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Leveraging Social Media for Local SEO

Leveraging Social Media for Local SEO | social: who, how, where to market | Scoop.it

The challenge in an integrated search and social strategy is leveraging popular social platforms to increase website positioning on search engines. 


Using social media to promote local brand awareness is critical when working to be the leader among competitors in the digital landscape. 


You want to make sure your brand (or the brand you manage as an SEO) is regularly utilizing these channels — before they become completely obsolete. 


If you’ve been doing online marketing for any significant amount of time now, you’re probably already using the two major social media platforms, Twitter and Facebook. If you’re B2B, you might be using LinkedIn, too. And if you’re in the tech world, perhaps Google+ is a part of your local marketing strategy. However, there are tons of other social platforms out there that local businesses can use to boost their local SEO. 


So how can you use these to broaden your local presence? Columnist Lydia Jorden is going to discuss micro-strategies for leveraging two popular social media platforms that aren’t as commonly used for local search: Snapchat and Quora: http://searchengineland.com/leveraging-social-media-tools-local-seo-244810


Via Antonino Militello
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Digital Marketing Strategy ROI for Entrepreneurs: It's a Marathon, Not a Sprint

Digital Marketing Strategy ROI for Entrepreneurs: It's a Marathon, Not a Sprint | social: who, how, where to market | Scoop.it
Launching a digital marketing strategy doesn't happen overnight. Three tips to better allocate time and money to the effort.
Via Rami Kantari
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The Future of Analytics Is Prescriptive, Not Predictive - ClickZ

The Future of Analytics Is Prescriptive, Not Predictive - ClickZ | social: who, how, where to market | Scoop.it
Predictive analytics is evolving into prescriptive analytics, a mash up between the worlds of predictive analytics, and simulation and optimization, which have traditionally been used to understand the best course of action given a series of constraints. Though these techniques, such as linear programming and Monte Carlo simulation, have their applications in marketing analytics, they're deployed far more extensively in areas, including supply chain and logistics. So whereas descriptive analytics address what happened and predictive analytics address what might happen, prescriptive analytics answers the question, "What should I do?"


Let's use a GPS navigation system to explain the difference. The descriptive analytics tell us which way to go, while the device's predictive analytics tell us when we are likely to get there. If our GPS has prescriptive analytical capabilities, it will monitor that forecast in real time against my objective, which is usually to get somewhere as quickly as possible. If, on the basis of the feedback, it finds that another solution will be better, it will recommend that I change my current route and take a different route instead. It tells me what I should do.


In the marketing world, descriptive analytics would tell me that a customer has churned. Predictive analytics will tell me that a customer is likely to churn. Prescriptive analytics will tell me that a customer is likely to churn and what the appropriate intervention strategy should be, based upon my objectives and constraints at that time."

 

MarTech is the New Black. Get fashionable. Contact us to see how.


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marketingIO's curator insight, July 12, 2015 5:28 PM

The sooner you dive in, the better.

Maria Ioia's curator insight, September 6, 2015 9:33 PM

Powerful tools that yield great results whenever I use them with clients.

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Social and SEO: Dancing Cheek to Cheek?

Social and SEO: Dancing Cheek to Cheek? | social: who, how, where to market | Scoop.it

SEO and Social are dancing together like never before, and marketers would be negligent to treat these as two separate entities. Unfortunately, many marketing teams are still divided into finite segments, but it’s imperative they start working together as part of the same team to form a solid, strategic digital footprint.

 

Read More: http://www.semrush.com/blog/social-seo-relationship/

 


Via Antonino Militello
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91% of Retail Brands Use Two or More Social Media Channels

91% of Retail Brands Use Two or More Social Media Channels | social: who, how, where to market | Scoop.it
As social media has become more integrated into daily life, people are starting to use more than one network. According to Pew Research Center, more than one-half of adults use more than one social network.

Via Rami Kantari
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judyhaar's curator insight, August 13, 2015 12:11 PM

Use all three selectively.

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5 SEO Strategies to Increase Search Rankings, Traffic and Conversion

5 SEO Strategies to Increase Search Rankings, Traffic and Conversion | social: who, how, where to market | Scoop.it

'No matter how digital marketing evolves, SEO will still be a vital part of your grand marketing strategy. If you want to increase your search engine rankings, organic traffic and conversion rate, here are 5 SEO strategies that will make Google and other search engines love you more'.

 

Read More: http://optixor.com/seo-strategies-to-increase-search-rankings-traffic-and-conversion/


Via Antonino Militello
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Marco Favero's curator insight, June 24, 2015 11:19 AM

aggiungi la tua intuizione ...

donhornsby's curator insight, June 25, 2015 8:53 AM

(From the article): Here are some tips on how to combine great content, conversation and relationship to form a powerful SEO campaign.

Reply comments in your blog posts or in your guest blog posts to keep the discussions alive.Reply comments and feedback on the links from your site that you shared in social media to increase engagements.Leave engaging comments on related blog posts. Use your real name and start connecting with the authors and bloggers.Join related groups and online communities to exchange ideas, learn from the members, and start making close connections. Consider making collaborative content with your connections.Reach out people (influencers and potential customers) whom you think will find your content useful.Recognize worthy people (top people in your industry) in your content or blog posts.Focus on building friendships with the people in your industry instead of focusing on building inbound links.
Diana Ries Sheldon's curator insight, July 6, 2015 9:35 AM

Absolutely true. @sebring-airport

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Lance Weiler’s must-read story about the future of storytelling

Lance Weiler’s must-read story about the future of storytelling | social: who, how, where to market | Scoop.it

Via siobhan-o-flynn, The Digital Rocking Chair
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Annette Simmons's comment, May 21, 2015 9:00 AM
Fantastic article!
Daniel Christian's curator insight, May 21, 2015 4:22 PM

As Scooped by @siobhan-o-flynn

Jeni Mawter's curator insight, May 22, 2015 2:13 AM

What matters is that the work is making an emotional connection in some way and that the story is leaving room for those experiencing it to be playful.

Read more: http://kidscreen.com/2015/05/13/lance-weilers-must-read-story-about-the-future-of-storytelling/#ixzz3aqSsLXpS

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The Rise of Marketing Automation [Infographic] - Profs

The Rise of Marketing Automation [Infographic] - Profs | social: who, how, where to market | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           


Via marketingIO
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marketingIO's curator insight, May 19, 2015 4:16 PM

Slow down there cowboy: marketing penetration below the F2000 is still pretty low.

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Educational Technology Guy: The 10 Most Important Work Skills in 2020

Educational Technology Guy: The 10 Most Important Work Skills in 2020 | social: who, how, where to market | Scoop.it

Via Dr. Susan Bainbridge
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Russell Taylor's curator insight, January 23, 2015 5:40 AM

Seems to me that most of the key skills are covered here for the modern workforce, so why don't we see educational institutions taking a lot more notice of these and make the necessary investment?

inspiration4kidz's curator insight, February 2, 2015 10:02 PM

Are we teaching kids these skills in a system designed for the 20th century?

Light Core's curator insight, February 8, 2015 6:47 PM

The only permanence is impermanence. That is irrefutable fact. 

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Is NPS Still Effective?

Is NPS Still Effective? | social: who, how, where to market | Scoop.it
In a day when most customers won’t take long surveys or answer complicated review questions, NPS stands as one of the few measurement options for customer experience.
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 The Biggest Content Marketing Challenges of Today

 The Biggest Content Marketing Challenges of Today | social: who, how, where to market | Scoop.it
In this article, Shelly breaks down the state of content marketing today and examine some of the biggest content challenges

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janlgordon's comment, September 28, 2016 10:43 AM
Thank you @Anna :-)
janlgordon's comment, October 5, 2016 10:43 AM
Thank you @Skylly_W & @Jekaterina Cernobrovaja :-)
janlgordon's comment, October 12, 2016 10:54 AM
Thank you @Skylly_W :-)
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15 Common Mistakes in Social Media Marketing

15 Common Mistakes in Social Media Marketing | social: who, how, where to market | Scoop.it
As social media continues to integrate into our lives, business executives, freelancers and professionals from all walks have started to use social media to engage in content marketing.
Via Rami Kantari
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Marketing Technology Landscape Supergraphic (2016) - Chief Marketing Technologist

Marketing Technology Landscape Supergraphic (2016) - Chief Marketing Technologist | social: who, how, where to market | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  


Via marketingIO
Jekaterina Cernobrovaja's insight:

CT for the high-res version (so that you can actually see the logos). 

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marketingIO's curator insight, March 27, 2016 4:10 PM

CT for the high-res version (so that you can actually see the logos). 

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SEO vs. Social Media: How to Choose the Best Strategy

SEO vs. Social Media: How to Choose the Best Strategy | social: who, how, where to market | Scoop.it
SEO or Social Media: which should you use? 

This is where it gets tricky. The answer is that there’s no one singular solution. As frustrating as that sounds, it really does depend on your brand, service, product, or business, and it involves a lot of testing. 


Via Antonino Militello
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Harmony Com's curator insight, March 29, 2016 4:07 AM
Une réflexion à mener, car dans bien des cas, la concurrence sera trop rude pour obtenir des résultats en SEO !
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My Top 33 Digital Marketing Blogs

My Top 33 Digital Marketing Blogs | social: who, how, where to market | Scoop.it
33 top digital marketing blogs read and subscribed to by Jay Baer of Convince and Convert.
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Guide to Marketing Attribution | MarTech Advisor

Guide to Marketing Attribution | MarTech Advisor | social: who, how, where to market | Scoop.it
Digital advertising has introduced both new challenges and new opportunities in marketing attribution. Every touchpoint along a consumer’s path is highly measurable, allowing advertisers to identify the tactics that drive results, allocate budgets more effectively, and scale their best-performing campaigns. But it’s not always clear which metrics matter in an attribution strategy.

 

Download this guide to explore some of the most common models used to measure display advertising and get to the bottom of how they may work for you.

 

What’s inside?

A breakdown of the most common display attribution modelsA new method for measuring the true impact of your prospecting and retargeting effortsHow to optimize your budget for improved campaign performance

 

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.


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marketingIO's curator insight, July 10, 2015 9:30 AM

Behind a bit of a lengthy reg form.

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16 Social Media Tools To Explode Your Business - DoSocial - Easier Social Media Management

16 Social Media Tools To Explode Your Business - DoSocial - Easier Social Media Management | social: who, how, where to market | Scoop.it

Here are 16 powerful social media tools that can help you explode your business. Learn how to effectively use tools like Klout, Hootsuite, SocialFlow, Crowdbooster, and many more.


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A Social Media Audit Template for Social Media Managers

A Social Media Audit Template for Social Media Managers | social: who, how, where to market | Scoop.it
Conducting a social media audit? Want to know more about what it entails? Here’s a social media audit template to help you out.

Via Rami Kantari
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The Art of Building B2B Buyers’ Trust - Pardot

The Art of Building B2B Buyers’ Trust - Pardot | social: who, how, where to market | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.


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marketingIO's curator insight, May 20, 2015 8:54 PM

Some excellent info to help with you content creation strategy.

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10 Ways To Integrate Your Social Media and Email Marketing - Jeffbullas's Blog

10 Ways To Integrate Your Social Media and Email Marketing - Jeffbullas's Blog | social: who, how, where to market | Scoop.it
Social media marketing is the latest hyped business marketing method and it is proving to be a very effective way of marketing your business when done correctly.

Via Rami Kantari
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5 Ways to Prepare For a Social Media Crisis

5 Ways to Prepare For a Social Media Crisis | social: who, how, where to market | Scoop.it
If your organisation hasn't had to deal with a social media crisis yet – you still have time to prepare for the inevitable.For most organisations, it’s not a matter of if they’ll have to manage a crisis on social media, but when. Social media is an increasingly important channel of communication yet still not always included in risk and crisis management plans.A crisis can start on social media or social media can be used to fuel and accelerate an off-line crisis - causing long-term reputational damage. However, social media can also be used to respond to an issue quickly, b
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