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Don’t Forget The “Marketing” in Content Marketing

Don’t Forget The “Marketing” in Content Marketing | social: who, how, where to market | Scoop.it
Do you know why your content marketing campaign is going to fail? It’s not because you can’t write great content… it’s actually because you don’t know how to promote it.

You can learn how to write great content, but if no one reads your content and links to it, there’s no point in putting it out there.

People will tell you that it is easy to promote great content through social media sites like Facebook and Twitter, which is true to some extent, but it most cases it isn’t.

Read More Here: http://www.quicksprout.com/2012/12/13/dont-forget-the-marketing-in-content-marketing/
Via Antonino Militello
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Eliza Steely's curator insight, December 14, 2012 9:42 AM

The words you choose and how you choose to promote them really does matter. 

Sheldon Smickley's comment, December 14, 2012 1:29 PM
I think the biggest thing I have learned here is way to communicate with website owners. #1 tip, be super positive and fun!!
Bill Chen's comment, December 22, 2012 9:16 AM
http://www.freenikes.org/
social: who, how, where to market
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Web design is dead

Web design is dead | social: who, how, where to market | Scoop.it

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Henrik Safegaard - Cloneartist's curator insight, July 9, 4:13 AM

Interesting future -

Jayne Courts's curator insight, July 9, 4:55 AM

I hope not. Buy from a professional and don't go for free pre-made templates and make your website LIVE http://humaninterfacepublications.co.uk

Diego Levis's curator insight, July 9, 11:33 AM

El ¿inevitable? camino a la estandarización y homogenización que impone el rumbo actual de la web y de la sociedad de la Pantalla.

Decir utilizando los medios expresivos que nos ofrecen (no graciosamente) las grandes empresas del sector telemático

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Guide to Marketing Attribution | MarTech Advisor

Guide to Marketing Attribution | MarTech Advisor | social: who, how, where to market | Scoop.it
Digital advertising has introduced both new challenges and new opportunities in marketing attribution. Every touchpoint along a consumer’s path is highly measurable, allowing advertisers to identify the tactics that drive results, allocate budgets more effectively, and scale their best-performing campaigns. But it’s not always clear which metrics matter in an attribution strategy.

 

Download this guide to explore some of the most common models used to measure display advertising and get to the bottom of how they may work for you.

 

What’s inside?

A breakdown of the most common display attribution modelsA new method for measuring the true impact of your prospecting and retargeting effortsHow to optimize your budget for improved campaign performance

 

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.


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marketingIO's curator insight, July 10, 9:30 AM

Behind a bit of a lengthy reg form.

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16 Social Media Tools To Explode Your Business - DoSocial - Easier Social Media Management

16 Social Media Tools To Explode Your Business - DoSocial - Easier Social Media Management | social: who, how, where to market | Scoop.it

Here are 16 powerful social media tools that can help you explode your business. Learn how to effectively use tools like Klout, Hootsuite, SocialFlow, Crowdbooster, and many more.


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A Social Media Audit Template for Social Media Managers

A Social Media Audit Template for Social Media Managers | social: who, how, where to market | Scoop.it
Conducting a social media audit? Want to know more about what it entails? Here’s a social media audit template to help you out.

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The Art of Building B2B Buyers’ Trust - Pardot

The Art of Building B2B Buyers’ Trust - Pardot | social: who, how, where to market | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.


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marketingIO's curator insight, May 20, 8:54 PM

Some excellent info to help with you content creation strategy.

marketingIO's curator insight, May 28, 9:13 AM

Some excellent info to help with you content creation strategy.

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10 Ways To Integrate Your Social Media and Email Marketing - Jeffbullas's Blog

10 Ways To Integrate Your Social Media and Email Marketing - Jeffbullas's Blog | social: who, how, where to market | Scoop.it
Social media marketing is the latest hyped business marketing method and it is proving to be a very effective way of marketing your business when done correctly.

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5 Ways to Prepare For a Social Media Crisis

5 Ways to Prepare For a Social Media Crisis | social: who, how, where to market | Scoop.it
If your organisation hasn't had to deal with a social media crisis yet – you still have time to prepare for the inevitable.For most organisations, it’s not a matter of if they’ll have to manage a crisis on social media, but when. Social media is an increasingly important channel of communication yet still not always included in risk and crisis management plans.A crisis can start on social media or social media can be used to fuel and accelerate an off-line crisis - causing long-term reputational damage. However, social media can also be used to respond to an issue quickly, b
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10 Simple Ways To Quickly Improve SEO Rankings [Infographic]

10 Simple Ways To Quickly Improve SEO Rankings [Infographic] | social: who, how, where to market | Scoop.it
It's quite interesting how everyone who starts a new website sooner or later runs into something called SEO. In the beginning, it can be quite hard to get

Via Rami Kantari
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Jakarta Web Developer's curator insight, January 19, 7:08 AM

be social:  
https://www.facebook.com/JakartaWebDeveloper

Elvin Cheo's comment, January 20, 1:56 AM
thanks sharing
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6 Social Media Practices That Boost SEO

6 Social Media Practices That Boost SEO | social: who, how, where to market | Scoop.it

'For the most part, these are staple elements of a successful social media marketing campaign, and as with most SEO strategies, it comes down to one basic principle: the better experience you give your users, the higher you’re going to rank in Google.

 

Understanding the root causes for social media’s effects on SEO can help you better direct and manage your campaign, ultimately giving your users a better experience, and opening the widest possible channel for new potential customers to find your brand'.

 Read More: http://www.forbes.com/sites/jaysondemers/2015/01/27/6-social-media-practices-that-boost-seo/


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Graham Drage's curator insight, January 28, 2:09 AM

This summarises the ways that social media activity can boost your website rankings in Search Engines. Yes businesses in Britain need to start engaging with social media!

2DiFore Marketing Solutions's curator insight, January 30, 8:01 AM

We were asked an interesting question last night at an association meeting from a production builder...."does social media work to bring customers to my door"? Well the answer is yes but you must have a plan in place just like building a home, this infographic rounds out this weeks tips! Have a great weekend...

Jeroen Lugtigheid's curator insight, February 24, 2:51 AM

Waarom niet? Een keertje een uitgebreide infographic. Maar wel eentje die de samenhang laat zien tussen zinvolle, rijke social media inzet en Google Ranking. Daar zitten vast wel wat tips tussen die je kunt gebruiken. 

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The Evolution of Social Media (2004-14) [INFOGRAPHIC] - AllTwitter

The Evolution of Social Media (2004-14) [INFOGRAPHIC] - AllTwitter | social: who, how, where to market | Scoop.it
The Evolution of Social Media (2004-14) [INFOGRAPHIC]

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Paula King, Ph.D.'s curator insight, December 14, 2014 2:09 PM

Helpful inforgraphic. 

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How to Create Social Media Images That Support Your Brand

How to Create Social Media Images That Support Your Brand | social: who, how, where to market | Scoop.it
Are you getting maximum results from your visual content? Do you use fonts, colors and clever effects to make your company's images more recognizable? Graphics that are consistent with your company's established image increase your audience engagement by creating familiarity. In this article you'll discover how to use simple design tactics to help your audience…
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3 Ways to Use Data for Successful Marketing in 2015 - CMO Essentials

3 Ways to Use Data for Successful Marketing in 2015 - CMO Essentials | social: who, how, where to market | Scoop.it

Digest...

 

Here are three ways you can action your data right now to hit the ground running on January 1st, 2015.

 

BUILD THE ULTIMATE CONTENT PLAN

Only 32% of marketers say that their content marketing strategy enables personalization. And yet, personalized content can greatly accelerate the sales cycle. You can use data to key up the right content based on your contact and accounts’ buying stage. Bucket your targets according to where they are in the buying journey.

 

PERSONALIZE YOUR WEBSITE EXPERIENCE

Companies with a website-content strategy designed around their audience’s preferences are nearly twice as likely to convert as those without. With 80% of today’s buyer’s journey taking place online, the experience a prospect has visiting your website and the information s/he encounters along the way is critical. Capitalize on your existing data to improve user experience and website lead conversion.

 

ROLL OUT A TARGETED ACCOUNT-BASED MARKETING CAMPAIGN

In the B2B world, buying decisions (especially highly considered purchases) are made by a buying committee rather than a single individual. Account-based marketing (ABM) focuses on nurturing that group of decision-makers as a whole. The more you know about an account’s behavior, the more personalized, precise and effective your ABM becomes…and the higher your chance of closing that account.

 

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marketingIO's curator insight, November 18, 2014 9:42 PM

MIA: using the data to segment your DB by persona, and crafting your content, offers, messages, etc. accordingly.

Don Sturgill's curator insight, November 23, 2014 1:54 AM
knowing where your prospects are in the buyer’s journey and using that knowledge to send them the most relevant content - See more at: http://cmoessentials.com/3-ways-use-data-today-successful-marketing-2015/?__scoop_post=220df671-7081-11e4-f48b-842b2b775358&__scoop_topic=3539996#sthash.hdTPBjO9.cFK6hHTZ.dpuf
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Half of the world's population will be online by 2018

Half of the world's population will be online by 2018 | social: who, how, where to market | Scoop.it
According to new data from market research firm eMarketer, the web will reach 2.89 billion users in 2015, or what equates to 42.4% of the world's population
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The Future of Analytics Is Prescriptive, Not Predictive - ClickZ

The Future of Analytics Is Prescriptive, Not Predictive - ClickZ | social: who, how, where to market | Scoop.it
Predictive analytics is evolving into prescriptive analytics, a mash up between the worlds of predictive analytics, and simulation and optimization, which have traditionally been used to understand the best course of action given a series of constraints. Though these techniques, such as linear programming and Monte Carlo simulation, have their applications in marketing analytics, they're deployed far more extensively in areas, including supply chain and logistics. So whereas descriptive analytics address what happened and predictive analytics address what might happen, prescriptive analytics answers the question, "What should I do?"


Let's use a GPS navigation system to explain the difference. The descriptive analytics tell us which way to go, while the device's predictive analytics tell us when we are likely to get there. If our GPS has prescriptive analytical capabilities, it will monitor that forecast in real time against my objective, which is usually to get somewhere as quickly as possible. If, on the basis of the feedback, it finds that another solution will be better, it will recommend that I change my current route and take a different route instead. It tells me what I should do.


In the marketing world, descriptive analytics would tell me that a customer has churned. Predictive analytics will tell me that a customer is likely to churn. Prescriptive analytics will tell me that a customer is likely to churn and what the appropriate intervention strategy should be, based upon my objectives and constraints at that time."

 

MarTech is the New Black. Get fashionable. Contact us to see how.


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marketingIO's curator insight, July 12, 5:28 PM

The sooner you dive in, the better.

marketingIO's curator insight, July 16, 3:01 PM

The sooner you dive in, the better.

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Social and SEO: Dancing Cheek to Cheek?

Social and SEO: Dancing Cheek to Cheek? | social: who, how, where to market | Scoop.it

SEO and Social are dancing together like never before, and marketers would be negligent to treat these as two separate entities. Unfortunately, many marketing teams are still divided into finite segments, but it’s imperative they start working together as part of the same team to form a solid, strategic digital footprint.

 

Read More: http://www.semrush.com/blog/social-seo-relationship/

 


Via Antonino Militello
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91% of Retail Brands Use Two or More Social Media Channels

91% of Retail Brands Use Two or More Social Media Channels | social: who, how, where to market | Scoop.it
As social media has become more integrated into daily life, people are starting to use more than one network. According to Pew Research Center, more than one-half of adults use more than one social network.

Via Rami Kantari
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judyhaar's curator insight, August 13, 12:11 PM

Use all three selectively.

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5 SEO Strategies to Increase Search Rankings, Traffic and Conversion

5 SEO Strategies to Increase Search Rankings, Traffic and Conversion | social: who, how, where to market | Scoop.it

'No matter how digital marketing evolves, SEO will still be a vital part of your grand marketing strategy. If you want to increase your search engine rankings, organic traffic and conversion rate, here are 5 SEO strategies that will make Google and other search engines love you more'.

 

Read More: http://optixor.com/seo-strategies-to-increase-search-rankings-traffic-and-conversion/


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Marco Favero's curator insight, June 24, 11:19 AM

aggiungi la tua intuizione ...

donhornsby's curator insight, June 25, 8:53 AM

(From the article): Here are some tips on how to combine great content, conversation and relationship to form a powerful SEO campaign.

Reply comments in your blog posts or in your guest blog posts to keep the discussions alive.Reply comments and feedback on the links from your site that you shared in social media to increase engagements.Leave engaging comments on related blog posts. Use your real name and start connecting with the authors and bloggers.Join related groups and online communities to exchange ideas, learn from the members, and start making close connections. Consider making collaborative content with your connections.Reach out people (influencers and potential customers) whom you think will find your content useful.Recognize worthy people (top people in your industry) in your content or blog posts.Focus on building friendships with the people in your industry instead of focusing on building inbound links.
Diana Ries Sheldon's curator insight, July 6, 9:35 AM

Absolutely true. @sebring-airport

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Lance Weiler’s must-read story about the future of storytelling

Lance Weiler’s must-read story about the future of storytelling | social: who, how, where to market | Scoop.it

Via siobhan-o-flynn, The Digital Rocking Chair
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Annette Simmons's comment, May 21, 9:00 AM
Fantastic article!
Daniel Christian's curator insight, May 21, 4:22 PM

As Scooped by @siobhan-o-flynn

Jeni Mawter's curator insight, May 22, 2:13 AM

What matters is that the work is making an emotional connection in some way and that the story is leaving room for those experiencing it to be playful.

Read more: http://kidscreen.com/2015/05/13/lance-weilers-must-read-story-about-the-future-of-storytelling/#ixzz3aqSsLXpS

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The Rise of Marketing Automation [Infographic] - Profs

The Rise of Marketing Automation [Infographic] - Profs | social: who, how, where to market | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           


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marketingIO's curator insight, May 19, 4:16 PM

Slow down there cowboy: marketing penetration below the F2000 is still pretty low.

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Educational Technology Guy: The 10 Most Important Work Skills in 2020

Educational Technology Guy: The 10 Most Important Work Skills in 2020 | social: who, how, where to market | Scoop.it

Via Dr. Susan Bainbridge
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Russell Taylor's curator insight, January 23, 5:40 AM

Seems to me that most of the key skills are covered here for the modern workforce, so why don't we see educational institutions taking a lot more notice of these and make the necessary investment?

inspiration4kidz's curator insight, February 2, 10:02 PM

Are we teaching kids these skills in a system designed for the 20th century?

Light Core's curator insight, February 8, 6:47 PM

The only permanence is impermanence. That is irrefutable fact. 

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[Webinar] How to Use Instagram For Social Marketing

[Webinar] How to Use Instagram For Social Marketing | social: who, how, where to market | Scoop.it
Everything you need to know about Instagram and Hootsuite
The recent milestone of 300 million active users confirmed Instagram’s role as one of the most popular social networks currently available.

Via Rami Kantari
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25 ideas for your social media network strategy

25 ideas for your social media network strategy | social: who, how, where to market | Scoop.it
 Make tweetable moments in presentations. When you give a talk to a relevant business audience, include your Twitter handle at the bottom of every slide. One popular speaking tip these days is to actually spoon-feed the audience tidbits they can easily tweet along with your presentation. Some speakers even have short sayings from their speech in slides to encourage tweeting and new followers.

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David Blundell's curator insight, January 29, 6:05 AM

Here are 25 fantastic Twitter tips from @markwschaefer to help you build your social media strategy . . .

Bharat Employment's curator insight, January 29, 11:39 PM

www.bharatemployment.com

Cindy Peters's curator insight, January 30, 9:31 AM

Some valuable tips here to help with your social media strategy.

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Satirical Illustrations Of Today’s Problems Drawn In The Style Of The 50s

Satirical Illustrations Of Today’s Problems Drawn In The Style Of The 50s | social: who, how, where to market | Scoop.it
John Holcroft is a well-known British illustrator who has worked for BBC, Reader's Digest, The Guardian and the Financial Times, among others. However, what makes him famous are not his employers, but the brilliant satire reflected in his illustrations and the retro style he uses to create them.
Jekaterina Cernobrovaja's insight:

Not so funny, isn't it? 

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26 Creative Ways to Publish Social Media Updates

26 Creative Ways to Publish Social Media Updates | social: who, how, where to market | Scoop.it
Are you struggling to find ideas for posts on Twitter, Facebook and Google+? Do you need to come up with additional social media updates? Even seasoned social media marketers can find it difficult to keep up with the demand for fresh content. In this article you'll discover 26 (A to Z style) prompts to help…
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13 SEO Copywriting tips [Infographic] - Smart Insights Digital Marketing Advice

13 SEO Copywriting tips [Infographic] - Smart Insights Digital Marketing Advice | social: who, how, where to market | Scoop.it
A reminder of the latest thinking on copywriting for SEO and conversion If you're not an SEO specialist, but are involved with writing or reviewing website. Marketing topic(s):On-page optimisation. Advice by Susanne Colwyn.

 

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marketingIO's curator insight, November 20, 2014 4:37 PM

More on the importance of SEOing your content. I referred to this a few days ago, and here you go. Pre-content and post-content must be reviewed by your SEO pro(s).

Tellitweb's curator insight, November 25, 2014 4:15 AM

à télécharger et à avoir sous les yeux au moment de rédiger