![This is What Social Media Sites Would Look Like in a High School Yearbook [INFOGRAPHIC] | social: who, how, where to market | Scoop.it](http://img.scoop.it/FbhnIw4VTUUpYMCZKuarZzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Is social media like high school? In this infographic, social media sites are assigned a high school stereotype based on what content is being shared.
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Jekaterina Cernobrovaja
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Scooped by Jekaterina Cernobrovaja onto social: who, how, where to market |
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Smart social media marketers know that some tactics are totally off the table. Spamming that Google Plus community with your off-topic links? That’s a no-no. Auto-DMs to new Twitter followers? No way. Delete the scoop?
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I began working for a particular type of traditional business industry recently, and I noticed that a great many of the small businesses operating within it were still proceeding as though it were pre-Internet days. Delete the scoop?
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How do you manage time as a social media addict business leader? Focus on goals, objectives and inspiring and connecting with your audience and community Via David Blundell 
yeohyc's curator insight,
April 16, 7:16 AM
Less than 45 hours to go to meet @PamMktgNut, @BritishCouncil & @esBritish friends at Social Media Tapas, Madrid! :) 
Tom George's curator insight,
April 16, 8:41 AM
It's so important to maintain a balanced lifestyle. In our quest for succes we must not allow ourselves to become to obsessed with things. I always enjoy content from The Marketing Nut. 
Venkatesh Iyer (venkyiyer.com)'s curator insight,
April 18, 6:11 AM
I hope to not just learn, but to IMPLEMENT at least some of what I learn from this article. Time management continues to be a major problem with me.
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Many of our clients face sales cycles in a six- to twelve-month duration. Delete the scoop?
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According to the great Greek philosopher Heraclitus, change is the only constant. Delete the scoop?
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The season of marketing conferences is upon us, which provides opportunities to discuss Twitter marketing with brand-side and agency marketers from near and far. It was at one such conference, the famous SxSW, that Twitter debuted back in 2007. Delete the scoop?
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My dad was proud of his new “Internet-smart” TV and wanted to show it off to me on St. Patrick’s Day weekend last month. He showed me how he could log onto Facebook and view photos, update his status, etc. Delete the scoop?
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This week, the Local Search Association is releasing our “Local Mobile Search Study,” which overviews the evolving mobile environment in the U.S. and the growing role of smartphones, tablets and other connected devices in the local search experience. Delete the scoop?
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As a wise statesman rocker once sang, the waiting is the hardest part. These days, that applies to Facebook marketing, too. We’ve seen a preview of what Facebook’s Graph Search and new newsfeed will bring. Delete the scoop?
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Social media is all about relationship building and increasing visibility for your brand. We evaluate which networks/platforms have value and which don't, some good social examples, and methods of using social for your own link efforts.
One concept that can still confuse the heck out of clients is social media link building. So let's dig into why social media matters, which networks/platforms have value and which don't, and methods of using social for your own link efforts.
Via Antonino Militello Delete the scoop?
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Two weeks ago, Greg Sterling and I published “YQ,” a study on the state of location data for Yext, where we discovered (surprise!) that the state of business location data on the Web is pretty messy. Delete the scoop?
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Scooped by Jekaterina Cernobrovaja |
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Mention Google and mobile together, and Google’s Android mobile operating system probably comes to mind. But Google’s mobile world is much larger than Android.
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Content marketing is one of the biggest buzz phrases of the moment, with many people talking about it as if it’s a new phenomenon.
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Rescooped by Jekaterina Cernobrovaja from Social Media Content Curation |
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Part of this research is available to the general public, free of charge.
Excerpted from article about this Gartner's 2013 Social Marketing Survey:
"Summary: Gartner's 2013 U.S. Digital Marketing Spending Survey found that investments in content creation and social marketing totaled 21% of digital marketing budgets. Here we dive deeper into the implications of the content imperative for your social marketing strategy.
Overview:
- Impacts
a) Forty-seven percent of survey respondents see content creation and curation as the top role of their social marketing teams, often forcing them to outsource.
b) Digital marketers achieving effective social marketing create and curate content that speaks with an authentic voice.
- Recommendations
a) Balance outsourced content services with in-house expertise, building internal content creation and curation skills, while utilizing agencies and service providers to scale.
b) Develop a style guide to formalize your brand's voice and values, to clarify rules of engagement and to enforce companywide standards."
[There is a detailed analysis in the full article.]
Moreover, Jake Sorofman, Research Director at Gartner, adds some insights in his blog post:
"So it’s perhaps no surprise that Gartner’s 2013 social marketing survey pointed to content creation and curation as the key areas of focus for social marketing organizations—and the most outsourced function.
What’s different about content in the age of the social web?
- It’s human: it speaks with a conversational voice, from one human being to another. Thought isn’t hidden behind stilted corporate speak, chest-thumping claims and pompous language.
- It’s neutral: perhaps not wholly objective, but it holds fire on the hard sell in favor of issues-centric storytelling that supports a brand’s point of view without always making the brand the hero.
- It’s simple: attention spans aren’t what they used to be and competition for that limited attention has reached a fever pitch.
- It’s visual: It’s also easier to consume when you’re already up to your eyeballs in dense text.
- It’s curated: you don’t have to create all of your own content. Leverage happens when you organize and annotate third-party content that helps tell your story or sell your point of view.
- It’s conversational: communities talk back to sustain the dialogue in the form of comments, reviews, ratings and new content of their own that defends or argues against your point of view.
- It’s organic: it’s published fast, often in response to unpredictable moments."
Full article about Gartner's 2013 Social Marketing Survey:
http://www.gartner.com/technology/research/digital-marketing/social-marketing-survey.jsp
Full original post by Jake Sorofman on Gartner Blog:
http://blogs.gartner.com/jake-sorofman/forget-big-data-here-comes-big-content/
Via Giuseppe Mauriello
Amita Malhotra's curator insight,
April 16, 6:17 AM
With the mainstreaming of content - channel management has taken a back seat. Differentiated content + value-adding curation is becoming key.
Gail Worthington-Eyre's curator insight,
April 17, 8:09 PM
Research confirms, content marketing and story telling engages the consumer in discussion that means something to them. Social media marketing is the voice of your business and your connection to your consumer. Have you developed your strategy yet?
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Rescooped by Jekaterina Cernobrovaja from "Social Media" |
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As mournfully described in verse by Justin, Google Reader has flown the coop. However, dear readers, this is not a time to cry. It is not a time to lament. It is not even a time to rise up in anger. Instead, it is a time for change.
Via Jose H. Flores
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With the announcement of Facebook Home, Facebook has pushed the accelerator on its local mobile strategy, which was already in high gear, thanks to Facebook Local Search and its big brother, Facebook Graph Search.
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Did you know that Facebook offers the capability to create unpublished posts on your Facebook Page? Such “dark posts” have actually been around for over six months, but it was only recently that Facebook has allowed them to appear in the Newsfeed.
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Plus de 10 Go de stockage, moins de spam et un accès mobile. Gmail offre un service de messagerie intuitif, efficace, utile et même amusant !
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A new infographic put together by Zendesk takes a look at the importance of customer service in social media and the impact on companies who neglect it.
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The last few years has seen the rise of what are known as “acqhires,” where start-ups are bought for their talent and tech, rather than the product itself. The most recent and impressive example of this was the decision by Yahoo!
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Rescooped by Jekaterina Cernobrovaja from Curation, Social Business and Beyond |
Stephen Dale's curator insight,
February 27, 5:34 AM
A timely call for a dispassionate, unbiassed and "agnostic" analysis of data to discover what it is really telling us, and then acting on this information. Sounds obvious? Then why are we so often misled through our ignorance of good and accurate data analysis?
digitalassetman's comment,
February 28, 8:19 AM
I think the real data will show up when we explore linked open data of social networks, rendering this with social footprints, blogs and other contributions people who influence because they share their unique parts of the knowledge taxonomy with one another and like this comment, usually in a meta or keywording format/s.
Bryce Miller's curator insight,
March 4, 11:38 PM
Social media strategies devoid of risk management can lead to long days in the court room. Most businesses are not aware of the legal and reputational risks surrounding social media done poorly. Comments are welcome.
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Rescooped by Jekaterina Cernobrovaja from New Digital Media |
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Gamasutra: Andrzej Marczewski's Blog - What’s the difference between Gamification and Serious Games?
Via Matmi
Matmi's curator insight,
March 20, 9:03 AM
It is vital for a business within any industry looking to invest in games or gamification to know the subtle differences between the two. Although similar the two are actually very different concepts - gamification adds game dynamics to non-gaming situations to increase customer loyalty and engagement through a reward system. Games on the other hand can also increase customer loyalty and engagement but this is mainly through releasing a game that is branded. Want some help from Matmi to decide if gamification and games are right for your business? Get in touch.
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Besides covering The Good, The Bad and The Ugly, we’ll also go into The How and The What of Facebook Graph Search, which launched in January 2013. Graph Search was hardly a surprise to many of us, yet its implementation to date has been interesting.
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The staggering growth in smartphone and iPad/tablet usage is changing the way consumers behave. Having these powerful devices glued to our hands 18 hours a day changes how we manage our lives, stay in touch with friends and consume media.
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