I began working for a particular type of traditional business industry recently, and I noticed that a great many of the small businesses operating within it were still proceeding as though it were pre-Internet days.
The season of marketing conferences is upon us, which provides opportunities to discuss Twitter marketing with brand-side and agency marketers from near and far. It was at one such conference, the famous SxSW, that Twitter debuted back in 2007.
My dad was proud of his new “Internet-smart” TV and wanted to show it off to me on St. Patrick’s Day weekend last month. He showed me how he could log onto Facebook and view photos, update his status, etc.
This week, the Local Search Association is releasing our “Local Mobile Search Study,” which overviews the evolving mobile environment in the U.S. and the growing role of smartphones, tablets and other connected devices in the local search experience.
As a wise statesman rocker once sang, the waiting is the hardest part. These days, that applies to Facebook marketing, too. We’ve seen a preview of what Facebook’s Graph Search and new newsfeed will bring.
Social media is all about relationship building and increasing visibility for your brand. We evaluate which networks/platforms have value and which don't, some good social examples, and methods of using social for your own link efforts.
One concept that can still confuse the heck out of clients is social media link building. So let's dig into why social media matters, which networks/platforms have value and which don't, and methods of using social for your own link efforts.
Part of this research is available to the general public, free of charge. Excerpted from article about this Gartner's 2013 Social Marketing Survey: "Summary: Gartner's 2013 U.S. Digital Marketing Spending Survey found that investments in content creation and social marketing totaled 21% of digital marketing budgets. Here we dive deeper into the implications of the content imperative for your social marketing strategy.
Overview: - Impacts a) Forty-seven percent of survey respondents see content creation and curation as the top role of their social marketing teams, often forcing them to outsource. b) Digital marketers achieving effective social marketing create and curate content that speaks with an authentic voice.
- Recommendations a) Balance outsourced content services with in-house expertise, building internal content creation and curation skills, while utilizing agencies and service providers to scale. b) Develop a style guide to formalize your brand's voice and values, to clarify rules of engagement and to enforce companywide standards."
[There is a detailed analysis in the full article.]
Moreover, Jake Sorofman, Research Director at Gartner, adds some insights in his blog post: "So it’s perhaps no surprise that Gartner’s 2013 social marketing survey pointed to content creation and curation as the key areas of focus for social marketing organizations—and the most outsourced function.
What’s different about content in the age of the social web?
- It’s human: it speaks with a conversational voice, from one human being to another. Thought isn’t hidden behind stilted corporate speak, chest-thumping claims and pompous language. - It’s neutral: perhaps not wholly objective, but it holds fire on the hard sell in favor of issues-centric storytelling that supports a brand’s point of view without always making the brand the hero. - It’s simple: attention spans aren’t what they used to be and competition for that limited attention has reached a fever pitch. - It’s visual: It’s also easier to consume when you’re already up to your eyeballs in dense text. - It’s curated: you don’t have to create all of your own content. Leverage happens when you organize and annotate third-party content that helps tell your story or sell your point of view. - It’s conversational: communities talk back to sustain the dialogue in the form of comments, reviews, ratings and new content of their own that defends or argues against your point of view. - It’s organic: it’s published fast, often in response to unpredictable moments."
As mournfully described in verse by Justin, Google Reader has flown the coop. However, dear readers, this is not a time to cry. It is not a time to lament. It is not even a time to rise up in anger. Instead, it is a time for change.
With the announcement of Facebook Home, Facebook has pushed the accelerator on its local mobile strategy, which was already in high gear, thanks to Facebook Local Search and its big brother, Facebook Graph Search.
Did you know that Facebook offers the capability to create unpublished posts on your Facebook Page? Such “dark posts” have actually been around for over six months, but it was only recently that Facebook has allowed them to appear in the Newsfeed.
The last few years has seen the rise of what are known as “acqhires,” where start-ups are bought for their talent and tech, rather than the product itself. The most recent and impressive example of this was the decision by Yahoo!
Besides covering The Good, The Bad and The Ugly, we’ll also go into The How and The What of Facebook Graph Search, which launched in January 2013. Graph Search was hardly a surprise to many of us, yet its implementation to date has been interesting.
The staggering growth in smartphone and iPad/tablet usage is changing the way consumers behave. Having these powerful devices glued to our hands 18 hours a day changes how we manage our lives, stay in touch with friends and consume media.