![This is What Social Media Sites Would Look Like in a High School Yearbook [INFOGRAPHIC] | social: who, how, where to market | Scoop.it](http://img.scoop.it/FbhnIw4VTUUpYMCZKuarZzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Is social media like high school? In this infographic, social media sites are assigned a high school stereotype based on what content is being shared.
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Jekaterina Cernobrovaja
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Scooped by Jekaterina Cernobrovaja onto social: who, how, where to market |
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I selected this post written by Elad Gil because not only was it interesting and timely, but the comments from his readers were equally as valuable. So many different social curation platforms emerging, Pinterest is one to watch.......
Excerpt:
Social Content Curation As The Next Big Thing
The most interesting wave hitting the social web in 2012 is social curation. This was kicked off in 2011 as Pinterest's growth was noticed by Silicon Valley and a number of companies quickly followed suit -
**Snip.It launched as a social information curation platform, Quora adopted boards for a similar purpose, and Fab.com launched a structured social commerce feed.
There's so much information in this post, here's the takeaway. I would love to hear your comments about this next wave......
Takeaway:
2012 Will Be The Year of Curated Sets
**Just as the first wave of social media has transformed the consumption of information, this next wave of social curation will fundamentally change how users find and interact with content over time.
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond
Read full article here: [http://bit.ly/lK0ZHi] Via janlgordon, roberto toppi 
Tom George's comment,
January 4, 2012 9:54 PM
Hey Jan,
It most definitely is. I thank you as well and I look forward to a great year of curating, learning and growing. 
janlgordon's comment,
January 4, 2012 10:25 PM
Internet Billboards
Absolutely Tom, it's going to be an exciting time! 
maxOz's comment,
January 19, 2012 9:58 PM
Jan, I have sent this scoop [error] didn't realize you had it xxx
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This piece was written in May of 2011 by Pawan Deshpande, CEO of HiveFire for cmo.com. I'm curating this on 12/31/11, my last post for 2011.
Great article, 2012 will be a signicant year for content curation!
Here’s what caught my attention:
****Industry experts and analysts have begun to focus on content curation as a key marketing strategy.
**** “Content curation has emerged as one of the highest potential enterprise tools for B2B marketers to draw and engage specific audiences,” said Susan McKittrick of the Patricia Seybold Group, who has conducted several in-depth reports examining the growth of content curation within the realm of marketing.
In February, 2011, **(It will be interesting to see what these statistics are today as we approach 2012). HiveFire surveyed more than 150 marketing professionals; our data supported McKittrick’s insights:
**Forty-eight percent of marketers are already employing content curation in some form or another
**58 percent of those surveyed who are curating content are mixing both original and third-party content, which solidifies the curator’s credibility among its audience
**Robert Davis, PJA Advertising’s senior vice president of digital marketing, believes that employing a content-curation strategy--in particular, curating third-party content--is essential for increasing a brand’s influence and position as a thought leader in its space. , **You need to put yourself into the mindset of a publisher by writing blog articles, producing podcasts, and authoring e-books and whitepapers.
**It helps marketers find, highlight, build on, and share relevant, timely information of keen interest to an audience.
****Curated content becomes the source information for lead nurturing, social media engagement, thought leadership positioning, community cultivation, and drawing organic search traffic.”
**When creating content for your brand, you are helping to educate your prospects only through vendor content.
**Without content from outside experts and peer groups, they are left on their own, out of your reach, to find it themselves.
**While most marketers understand the need to produce content, there is more that can be done to position your brand as the “go-to” source for your industry.
**Curation can help marketers produce and share better, prospect-engaging content by presenting a broader selection of peer, vendor, and expert sources in the context of a company’s brand.
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"
Read full article here: [http://bit.ly/rOEnZG] Via janlgordon Delete the scoop?
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