A recently released study by retail engagement firm Parago examined how consumers research and buy across several product categories. The research is chock full of insight about how people buy, with broad implications for digital marketers. I want to focus on one aspect of the research: insight into consumer behavior when the buyer is in […]
What are the qualities that make presence on social media successful? What separates the men from the boys as far as social media is concerned? Here are 7 characteristics your social media presence must embody.
The world of SEO has changed drastically over the last few years. Not that long ago, you could clean up your code, build a few links, and rank high within six months. Now, you have to start thinking outside the box and leverage unconventional tactics that will boost your rankings.
Using a bit of creativity and following Google’s guidelines, you can continually boost your rankings with a long-lasting positive outcome.
Social Media supports SEO in many ways through the combination of content marketing, search engine optimization (SEO) and social media optimization (SMO).
When content marketing, search engine optimization (SEO), and social media optimization (SMO), are working together, amazing things happen to your website traffic, analytics, social media reach, engagement and ultimately your ROI.
Marketers and brand leaders need to consider how their brand content is discovered and engaged with by searchers on a mobile device compared to a desktop. Here are five ways brands and agencies can ensure maximum mobile search reach and engagement.
There’s been a lot of discussion recently about ongoing changes that Facebook is making to its Newsfeed algorithms and how those tweaks impact brands. Notably, there was the release of a paper by PR agency Ogilvy discussing the notion of “Facebook Zero” and its potential implications, whilst food delivery start-up Eat24, in a more concrete and […]
SEO strategies used to rely heavily on link building. However, link building will no longer cut it; Google now requires social proof. This had to happen, because too many SEO agencies were gaming link building, and social influence is not so easy to manipulate or buy.
A far-reaching social following can provide you with a base of loyal, dedicated fans and brand advocates, who frequently share and discuss your original content—generating ample social signals.
According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy? Some social media experts say you must win the “influencers” to your cause and make them your advocates....
The world of marketing is constantly changing, especially with new definitions and approaches. The latest is “experiential marketing”, which is basically about interacting with your customer.
The other factor making experiential marketing more effective for developing this connection with customers is the interactive capabilities of social media and other forms of digital marketing. Today we can segment more efficiently, learn more about our customers’ desires and passions, and as a result develop more relevant, compelling content to engage them. While traditional marketing may have advantages (e.g. especially TV) to communicate emotions, the interaction of digital marketing allows customers to feel empowered and more likely to want to experience a product or service, especially on their own terms. Most consumers today do research online before purchasing, including seeking advice from friends who have experienced the product/service, so more and more websites and apps are designed to provide a distinct type of experience.
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I was visiting a company the other day and chatting about stories. I mentioned how tough it is for any business to gather their customer stories and the two principles snorted, threw their hands up while rolling their eyes, and said, “That’s for sure! We’ve tried it.” So this blog post is all about how …
This starts a 3-part series on the power and potential of location-based services (click here for Part 2). Location-based services have the potential to be a game-changer in the exploding mobile advertising space (i.e., more ...