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This is What Social Media Sites Would Look Like in a High School Yearbook [INFOGRAPHIC]

This is What Social Media Sites Would Look Like in a High School Yearbook [INFOGRAPHIC] | social: who, how, where to market | Scoop.it
Is social media like high school? In this infographic, social media sites are assigned a high school stereotype based on what content is being shared.
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How Social Media Can Help Your Event Marketing Strategy

How Social Media Can Help Your Event Marketing Strategy | social: who, how, where to market | Scoop.it
We've all discussed events on social media, but can social help organize one? Here’s how to incorporate social media into your event marketing strategy.
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13 SEO Copywriting tips [Infographic] - Smart Insights Digital Marketing Advice

13 SEO Copywriting tips [Infographic] - Smart Insights Digital Marketing Advice | social: who, how, where to market | Scoop.it
A reminder of the latest thinking on copywriting for SEO and conversion If you're not an SEO specialist, but are involved with writing or reviewing website. Marketing topic(s):On-page optimisation. Advice by Susanne Colwyn.

 

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iNeoMarketing's curator insight, November 20, 4:37 PM

More on the importance of SEOing your content. I referred to this a few days ago, and here you go. Pre-content and post-content must be reviewed by your SEO pro(s).

Tellitweb's curator insight, November 25, 4:15 AM

à télécharger et à avoir sous les yeux au moment de rédiger

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2014 Marketing Statistics Infographic

2014 Marketing Statistics Infographic | social: who, how, where to market | Scoop.it
See 20 captivating marketing statistics that will drive 2014 marketing strategies and campaigns.
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How to Simplify Google Analytics Reports

How to Simplify Google Analytics Reports | social: who, how, where to market | Scoop.it
Google Analytics reporting can be quite complex, are you looking for ways to present the information in a better way?
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4 Facebook Mobile Marketing Tips for Small Businesses

4 Facebook Mobile Marketing Tips for Small Businesses | social: who, how, where to market | Scoop.it
You're already doing a form of Facebook mobile marketing if you have a Facebook Page. Keep these simple tips in mind to make the most of it.
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5 Psychological Tactics Marketers Use To Influence Consumer Behavior

5 Psychological Tactics Marketers Use To Influence Consumer Behavior | social: who, how, where to market | Scoop.it

Digest...

 

1. Run Emotional Ideas

Studies have shown emotional and psychological appeals resonate more with consumers than feature and function appeals. In advertising copy, benefits--which often have a psychological component--generally outsell features.

 

2. Highlight Your Flaws

It’s no secret that consumers tend to doubt marketing claims--for good reasons. Many simply aren’t credible. One way to raise credibility is to point out your product’s shortcomings.

 

3. Reposition Your Competition

In Positioning: The Battle for Your Mind, Al Ries and Jack Trout delve into the limited slots consumers have in their brain for products and services, and the importance of positioning one’s business in the ideal slot. They also write about repositioning--changing the position a business occupies in consumers’ minds.

 

4. Promote Exclusivity

Near the top of Maslow’s hierarchy of needs pyramid sits self-esteem. People want to feel important; like they’re part of an exclusive group. That’s why advertising copy sometimes says: “We’re not for everyone.”

 

5. Introduce Fear, Uncertainty, and Doubt

Fear, uncertainty, and doubt, or FUD, is often used legitimately by businesses and organizations to make consumers stop, think, and change their behavior. FUD is so powerful that it’s capable of nuking the competition.

 

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iNeoMarketing's curator insight, July 10, 1:10 PM

The behemoth uses FUD. The smaller guys reposition the competition.

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7 Reasons Why Your Business Must Use Social Media Marketing

7 Reasons Why Your Business Must Use Social Media Marketing | social: who, how, where to market | Scoop.it

Social Media is also linked with SEO, which makes it relatively cheaper to reach out to your audience. 

 

SEO is that magical algorithm that helps your website to come on the top ranks of all relevant Google Searches. And, you will be surprised to find out how closely social media marketing affects your SEO rank. Hence it is a no brainer that social media can actually help you in bettering your business prospects. 

 

Read More: http://www.mensxp.com/work-life/business-skills/23164-7-reasons-why-social-media-marketing-is-an-absolute-must.html


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Foursquare CEO on Splitting Its App: 'At First, We Thought It Was Crazy'

Foursquare CEO on Splitting Its App: 'At First, We Thought It Was Crazy' | social: who, how, where to market | Scoop.it
Foursquare co-founder and CEO Dennis Crowley said the company was at first apprehensive about splitting the app into two.
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50 Expert Tips for Getting Started on Social Media | Constant Contact Blogs

50 Expert Tips for Getting Started on Social Media | Constant Contact Blogs | social: who, how, where to market | Scoop.it
“If you were to give a one-sentence tip to a small business owner just starting out with social media, what would you say?” That’s the question we’ve been
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Lea Vainshtein's curator insight, May 6, 2:56 PM

מצגת שימושית הנותנת טיפים מאנשי מקצוע בתחום מדיה חברתית

איך להצליח במדיה חברתית

 

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The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know

The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know | social: who, how, where to market | Scoop.it
It's critical to reevaluate your social media strategy at least once a year, if not quarterly.
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4 Revealing Facts About How Consumers Search And Buy Online

4 Revealing Facts About How Consumers Search And Buy Online | social: who, how, where to market | Scoop.it
A recently released study by retail engagement firm Parago examined how consumers research and buy across several product categories. The research is chock full of insight about how people buy, with broad implications for digital marketers. I want to focus on one aspect of the research: insight into consumer behavior when the buyer is in […]
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How to Hunt for a Job Using Social Media

How to Hunt for a Job Using Social Media | social: who, how, where to market | Scoop.it
A how-to guide for finding a job through major social media sites like Facebook, Twitter and Pinterest.
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How Pinterest is pushing social commerce - Social Marketing - BizReport

If Facebook and Twitter are the social networks connecting consumers to their friends, family and favorite brands, newcomer Pinterest is the social network engaging consumers to the conversion point.

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3 Ways to Use Data for Successful Marketing in 2015 - CMO Essentials

3 Ways to Use Data for Successful Marketing in 2015 - CMO Essentials | social: who, how, where to market | Scoop.it

Digest...

 

Here are three ways you can action your data right now to hit the ground running on January 1st, 2015.

 

BUILD THE ULTIMATE CONTENT PLAN

Only 32% of marketers say that their content marketing strategy enables personalization. And yet, personalized content can greatly accelerate the sales cycle. You can use data to key up the right content based on your contact and accounts’ buying stage. Bucket your targets according to where they are in the buying journey.

 

PERSONALIZE YOUR WEBSITE EXPERIENCE

Companies with a website-content strategy designed around their audience’s preferences are nearly twice as likely to convert as those without. With 80% of today’s buyer’s journey taking place online, the experience a prospect has visiting your website and the information s/he encounters along the way is critical. Capitalize on your existing data to improve user experience and website lead conversion.

 

ROLL OUT A TARGETED ACCOUNT-BASED MARKETING CAMPAIGN

In the B2B world, buying decisions (especially highly considered purchases) are made by a buying committee rather than a single individual. Account-based marketing (ABM) focuses on nurturing that group of decision-makers as a whole. The more you know about an account’s behavior, the more personalized, precise and effective your ABM becomes…and the higher your chance of closing that account.

 

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iNeoMarketing's curator insight, November 18, 9:42 PM

MIA: using the data to segment your DB by persona, and crafting your content, offers, messages, etc. accordingly.

Don Sturgill's curator insight, November 23, 1:54 AM
knowing where your prospects are in the buyer’s journey and using that knowledge to send them the most relevant content - See more at: http://cmoessentials.com/3-ways-use-data-today-successful-marketing-2015/?__scoop_post=220df671-7081-11e4-f48b-842b2b775358&__scoop_topic=3539996#sthash.hdTPBjO9.cFK6hHTZ.dpuf
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Half of the world's population will be online by 2018

Half of the world's population will be online by 2018 | social: who, how, where to market | Scoop.it
According to new data from market research firm eMarketer, the web will reach 2.89 billion users in 2015, or what equates to 42.4% of the world's population
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7 Pinterest Marketing Tips to Improve Your Visibility |

7 Pinterest Marketing Tips to Improve Your Visibility | | social: who, how, where to market | Scoop.it
Do you want to know which Pinterest tactics the pros are using today? Use these tips to boost your business's Pinterest marketing.
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New Research Shows Social Media Word-of-Mouth Rising |

New Research Shows Social Media Word-of-Mouth Rising | | social: who, how, where to market | Scoop.it
New research shows that word-of-mouth marketing has grown exponentially on social media. Here are three tactics to consider.
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How Nestle Rolls With Facebook's Algorithm Changes

How Nestle Rolls With Facebook's Algorithm Changes | social: who, how, where to market | Scoop.it
How Nestle shrugged off Facebook's recent algorithm changes and found a winning formula on the platform.
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3 Overhyped Marketing Trends - Fast Company

3 Overhyped Marketing Trends - Fast Company | social: who, how, where to market | Scoop.it

Digest...

 

1. Social Media Marketing

The bad news is the whole world of social media marketing has tended to focus more on quantity than quality. Many people who market themselves as social media experts or specialists do little more than put up pages and purchase likes or followers from people who only signed up because they were promised a reward. These followers may have little real interest in your business. Building a real social media following takes quite a bit of time and effort. It should be part of your overall marketing and brand-building strategy. It should not be thought of as a quick and cheap substitute.

 

2. Mobile Marketing

This is crucial so that you don’t get swept away by the idea that mobile devices and mobile advertising are the absolute future of online marketing. While it’s useful to have a responsive website that can be viewed equally well on all devices, don’t put all of your efforts into a mobile website. Similarly, it’s not safe to assume that all of your website visitors will soon be using mobile devices. At least for the foreseeable future, users on devices of all shapes and sizes will be checking out your website.

 

3. Cloud Computing

Beware of the security risks in putting all of your data into a cloud-based service. No matter what security measures are taken, common sense indicates more opportunities for data to be compromised exist on the Internet rather than on your own personal storage system.

 

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iNeoMarketing's curator insight, July 11, 8:17 AM

It's not hype, but about balance. Each one is important and continues to grow in its importance, and it will cap out once we all assume that it is the norm. And we're almost there. It's not a strategy, but a trend that is now a part of the common B2B vernacular.

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The Human Factor in Content Marketing [Infographic] - B2B Infographics

The Human Factor in Content Marketing [Infographic] - B2B Infographics | social: who, how, where to market | Scoop.it

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12 Facebook Statuses You Need to Retire

12 Facebook Statuses You Need to Retire | social: who, how, where to market | Scoop.it
We've rounded the most offending Facebook statuses in hopes to inspire change. Together, we can make the "hide all" option obsolete.
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A Complete Guide to Russian Social Media Platforms - Digital Push

A Complete Guide to Russian Social Media Platforms - Digital Push | social: who, how, where to market | Scoop.it
Did you know that with 70 million Internet users and a staggering 82% of these having at least one social networking account, Russian’s are amongst some of the most engaged people in the world? Users spend an average of 9.8 hours on social networking sites per month, which is more than double that of the [...]
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Infographic: Why visual content is better than text

Infographic: Why visual content is better than text | social: who, how, where to market | Scoop.it
Did you know that it's 50 times easier to get a video to rank on the first page of Google than other content types? Here's why visuals are an important part of any content strategy.
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You Can't Own What You Don't Pay For (In Social Media)

You Can't Own What You Don't Pay For (In Social Media) | social: who, how, where to market | Scoop.it
There’s been a lot of discussion recently about ongoing changes that Facebook is making to its Newsfeed algorithms and how those tweaks impact brands. Notably, there was the release of a paper by PR agency Ogilvy discussing the notion of “Facebook Zero” and its potential implications, whilst food delivery start-up Eat24, in a more concrete and […]
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It's Time for a YouTube Competitor

It's Time for a YouTube Competitor | social: who, how, where to market | Scoop.it
Yahoo is reportedly working on a video site that could be a direct competitor to YouTube. Here's why that's a good thing.
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