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This is What Social Media Sites Would Look Like in a High School Yearbook [INFOGRAPHIC]

This is What Social Media Sites Would Look Like in a High School Yearbook [INFOGRAPHIC] | social: who, how, where to market | Scoop.it
Is social media like high school? In this infographic, social media sites are assigned a high school stereotype based on what content is being shared.
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10 Simple Ways To Quickly Improve SEO Rankings [Infographic]

10 Simple Ways To Quickly Improve SEO Rankings [Infographic] | social: who, how, where to market | Scoop.it
It's quite interesting how everyone who starts a new website sooner or later runs into something called SEO. In the beginning, it can be quite hard to get

Via Rami Kantari
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Jakarta Web Developer's curator insight, January 19, 7:08 AM

be social:  
https://www.facebook.com/JakartaWebDeveloper

Elvin Cheo's comment, January 20, 1:56 AM
thanks sharing
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Lance Weiler’s must-read story about the future of storytelling

Lance Weiler’s must-read story about the future of storytelling | social: who, how, where to market | Scoop.it

Via siobhan-o-flynn, The Digital Rocking Chair
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Annette Simmons's comment, May 21, 9:00 AM
Fantastic article!
Daniel Christian's curator insight, May 21, 4:22 PM

As Scooped by @siobhan-o-flynn

Jeni Mawter's curator insight, May 22, 2:13 AM

What matters is that the work is making an emotional connection in some way and that the story is leaving room for those experiencing it to be playful.

Read more: http://kidscreen.com/2015/05/13/lance-weilers-must-read-story-about-the-future-of-storytelling/#ixzz3aqSsLXpS

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The Rise of Marketing Automation [Infographic] - Profs

The Rise of Marketing Automation [Infographic] - Profs | social: who, how, where to market | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           


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iNeoMarketing's curator insight, May 19, 4:16 PM

Slow down there cowboy: marketing penetration below the F2000 is still pretty low.

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Educational Technology Guy: The 10 Most Important Work Skills in 2020

Educational Technology Guy: The 10 Most Important Work Skills in 2020 | social: who, how, where to market | Scoop.it

Via Dr. Susan Bainbridge
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Russell Taylor's curator insight, January 23, 5:40 AM

Seems to me that most of the key skills are covered here for the modern workforce, so why don't we see educational institutions taking a lot more notice of these and make the necessary investment?

inspiration4kidz's curator insight, February 2, 10:02 PM

Are we teaching kids these skills in a system designed for the 20th century?

Light Core's curator insight, February 8, 6:47 PM

The only permanence is impermanence. That is irrefutable fact. 

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6 Social Media Practices That Boost SEO

6 Social Media Practices That Boost SEO | social: who, how, where to market | Scoop.it

'For the most part, these are staple elements of a successful social media marketing campaign, and as with most SEO strategies, it comes down to one basic principle: the better experience you give your users, the higher you’re going to rank in Google.

 

Understanding the root causes for social media’s effects on SEO can help you better direct and manage your campaign, ultimately giving your users a better experience, and opening the widest possible channel for new potential customers to find your brand'.

 Read More: http://www.forbes.com/sites/jaysondemers/2015/01/27/6-social-media-practices-that-boost-seo/


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Graham Drage's curator insight, January 28, 2:09 AM

This summarises the ways that social media activity can boost your website rankings in Search Engines. Yes businesses in Britain need to start engaging with social media!

2DiFore Marketing Solutions's curator insight, January 30, 8:01 AM

We were asked an interesting question last night at an association meeting from a production builder...."does social media work to bring customers to my door"? Well the answer is yes but you must have a plan in place just like building a home, this infographic rounds out this weeks tips! Have a great weekend...

Jeroen Lugtigheid's curator insight, February 24, 2:51 AM

Waarom niet? Een keertje een uitgebreide infographic. Maar wel eentje die de samenhang laat zien tussen zinvolle, rijke social media inzet en Google Ranking. Daar zitten vast wel wat tips tussen die je kunt gebruiken. 

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The Evolution of Social Media (2004-14) [INFOGRAPHIC] - AllTwitter

The Evolution of Social Media (2004-14) [INFOGRAPHIC] - AllTwitter | social: who, how, where to market | Scoop.it
The Evolution of Social Media (2004-14) [INFOGRAPHIC]

Via Rami Kantari
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Paula King, Ph.D.'s curator insight, December 14, 2014 2:09 PM

Helpful inforgraphic. 

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How to Create Social Media Images That Support Your Brand

How to Create Social Media Images That Support Your Brand | social: who, how, where to market | Scoop.it
Are you getting maximum results from your visual content? Do you use fonts, colors and clever effects to make your company's images more recognizable? Graphics that are consistent with your company's established image increase your audience engagement by creating familiarity. In this article you'll discover how to use simple design tactics to help your audience…
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3 Ways to Use Data for Successful Marketing in 2015 - CMO Essentials

3 Ways to Use Data for Successful Marketing in 2015 - CMO Essentials | social: who, how, where to market | Scoop.it

Digest...

 

Here are three ways you can action your data right now to hit the ground running on January 1st, 2015.

 

BUILD THE ULTIMATE CONTENT PLAN

Only 32% of marketers say that their content marketing strategy enables personalization. And yet, personalized content can greatly accelerate the sales cycle. You can use data to key up the right content based on your contact and accounts’ buying stage. Bucket your targets according to where they are in the buying journey.

 

PERSONALIZE YOUR WEBSITE EXPERIENCE

Companies with a website-content strategy designed around their audience’s preferences are nearly twice as likely to convert as those without. With 80% of today’s buyer’s journey taking place online, the experience a prospect has visiting your website and the information s/he encounters along the way is critical. Capitalize on your existing data to improve user experience and website lead conversion.

 

ROLL OUT A TARGETED ACCOUNT-BASED MARKETING CAMPAIGN

In the B2B world, buying decisions (especially highly considered purchases) are made by a buying committee rather than a single individual. Account-based marketing (ABM) focuses on nurturing that group of decision-makers as a whole. The more you know about an account’s behavior, the more personalized, precise and effective your ABM becomes…and the higher your chance of closing that account.

 

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iNeoMarketing's curator insight, November 18, 2014 9:42 PM

MIA: using the data to segment your DB by persona, and crafting your content, offers, messages, etc. accordingly.

Don Sturgill's curator insight, November 23, 2014 1:54 AM
knowing where your prospects are in the buyer’s journey and using that knowledge to send them the most relevant content - See more at: http://cmoessentials.com/3-ways-use-data-today-successful-marketing-2015/?__scoop_post=220df671-7081-11e4-f48b-842b2b775358&__scoop_topic=3539996#sthash.hdTPBjO9.cFK6hHTZ.dpuf
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Half of the world's population will be online by 2018

Half of the world's population will be online by 2018 | social: who, how, where to market | Scoop.it
According to new data from market research firm eMarketer, the web will reach 2.89 billion users in 2015, or what equates to 42.4% of the world's population
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2014 Marketing Statistics Infographic

2014 Marketing Statistics Infographic | social: who, how, where to market | Scoop.it
See 20 captivating marketing statistics that will drive 2014 marketing strategies and campaigns.
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How to Simplify Google Analytics Reports

How to Simplify Google Analytics Reports | social: who, how, where to market | Scoop.it
Google Analytics reporting can be quite complex, are you looking for ways to present the information in a better way?
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4 Facebook Mobile Marketing Tips for Small Businesses

4 Facebook Mobile Marketing Tips for Small Businesses | social: who, how, where to market | Scoop.it
You're already doing a form of Facebook mobile marketing if you have a Facebook Page. Keep these simple tips in mind to make the most of it.
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5 Psychological Tactics Marketers Use To Influence Consumer Behavior

5 Psychological Tactics Marketers Use To Influence Consumer Behavior | social: who, how, where to market | Scoop.it

Digest...

 

1. Run Emotional Ideas

Studies have shown emotional and psychological appeals resonate more with consumers than feature and function appeals. In advertising copy, benefits--which often have a psychological component--generally outsell features.

 

2. Highlight Your Flaws

It’s no secret that consumers tend to doubt marketing claims--for good reasons. Many simply aren’t credible. One way to raise credibility is to point out your product’s shortcomings.

 

3. Reposition Your Competition

In Positioning: The Battle for Your Mind, Al Ries and Jack Trout delve into the limited slots consumers have in their brain for products and services, and the importance of positioning one’s business in the ideal slot. They also write about repositioning--changing the position a business occupies in consumers’ minds.

 

4. Promote Exclusivity

Near the top of Maslow’s hierarchy of needs pyramid sits self-esteem. People want to feel important; like they’re part of an exclusive group. That’s why advertising copy sometimes says: “We’re not for everyone.”

 

5. Introduce Fear, Uncertainty, and Doubt

Fear, uncertainty, and doubt, or FUD, is often used legitimately by businesses and organizations to make consumers stop, think, and change their behavior. FUD is so powerful that it’s capable of nuking the competition.

 

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iNeoMarketing's curator insight, July 10, 2014 1:10 PM

The behemoth uses FUD. The smaller guys reposition the competition.

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The Art of Building B2B Buyers’ Trust - Pardot

The Art of Building B2B Buyers’ Trust - Pardot | social: who, how, where to market | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.


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iNeoMarketing's curator insight, May 20, 8:54 PM

Some excellent info to help with you content creation strategy.

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10 Ways To Integrate Your Social Media and Email Marketing - Jeffbullas's Blog

10 Ways To Integrate Your Social Media and Email Marketing - Jeffbullas's Blog | social: who, how, where to market | Scoop.it
Social media marketing is the latest hyped business marketing method and it is proving to be a very effective way of marketing your business when done correctly.

Via Rami Kantari
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5 Ways to Prepare For a Social Media Crisis

5 Ways to Prepare For a Social Media Crisis | social: who, how, where to market | Scoop.it
If your organisation hasn't had to deal with a social media crisis yet – you still have time to prepare for the inevitable.For most organisations, it’s not a matter of if they’ll have to manage a crisis on social media, but when. Social media is an increasingly important channel of communication yet still not always included in risk and crisis management plans.A crisis can start on social media or social media can be used to fuel and accelerate an off-line crisis - causing long-term reputational damage. However, social media can also be used to respond to an issue quickly, b
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[Webinar] How to Use Instagram For Social Marketing

[Webinar] How to Use Instagram For Social Marketing | social: who, how, where to market | Scoop.it
Everything you need to know about Instagram and Hootsuite
The recent milestone of 300 million active users confirmed Instagram’s role as one of the most popular social networks currently available.

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25 ideas for your social media network strategy

25 ideas for your social media network strategy | social: who, how, where to market | Scoop.it
 Make tweetable moments in presentations. When you give a talk to a relevant business audience, include your Twitter handle at the bottom of every slide. One popular speaking tip these days is to actually spoon-feed the audience tidbits they can easily tweet along with your presentation. Some speakers even have short sayings from their speech in slides to encourage tweeting and new followers.

Via David Blundell
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David Blundell's curator insight, January 29, 6:05 AM

Here are 25 fantastic Twitter tips from @markwschaefer to help you build your social media strategy . . .

Bharat Employment's curator insight, January 29, 11:39 PM

www.bharatemployment.com

Cindy Peters's curator insight, January 30, 9:31 AM

Some valuable tips here to help with your social media strategy.

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Satirical Illustrations Of Today’s Problems Drawn In The Style Of The 50s

Satirical Illustrations Of Today’s Problems Drawn In The Style Of The 50s | social: who, how, where to market | Scoop.it
John Holcroft is a well-known British illustrator who has worked for BBC, Reader's Digest, The Guardian and the Financial Times, among others. However, what makes him famous are not his employers, but the brilliant satire reflected in his illustrations and the retro style he uses to create them.
Jekaterina Cernobrovaja's insight:

Not so funny, isn't it? 

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26 Creative Ways to Publish Social Media Updates

26 Creative Ways to Publish Social Media Updates | social: who, how, where to market | Scoop.it
Are you struggling to find ideas for posts on Twitter, Facebook and Google+? Do you need to come up with additional social media updates? Even seasoned social media marketers can find it difficult to keep up with the demand for fresh content. In this article you'll discover 26 (A to Z style) prompts to help…
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13 SEO Copywriting tips [Infographic] - Smart Insights Digital Marketing Advice

13 SEO Copywriting tips [Infographic] - Smart Insights Digital Marketing Advice | social: who, how, where to market | Scoop.it
A reminder of the latest thinking on copywriting for SEO and conversion If you're not an SEO specialist, but are involved with writing or reviewing website. Marketing topic(s):On-page optimisation. Advice by Susanne Colwyn.

 

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iNeoMarketing's curator insight, November 20, 2014 4:37 PM

More on the importance of SEOing your content. I referred to this a few days ago, and here you go. Pre-content and post-content must be reviewed by your SEO pro(s).

Tellitweb's curator insight, November 25, 2014 4:15 AM

à télécharger et à avoir sous les yeux au moment de rédiger

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How Social Media Can Help Your Event Marketing Strategy

How Social Media Can Help Your Event Marketing Strategy | social: who, how, where to market | Scoop.it
We've all discussed events on social media, but can social help organize one? Here’s how to incorporate social media into your event marketing strategy.
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7 Pinterest Marketing Tips to Improve Your Visibility |

7 Pinterest Marketing Tips to Improve Your Visibility | | social: who, how, where to market | Scoop.it
Do you want to know which Pinterest tactics the pros are using today? Use these tips to boost your business's Pinterest marketing.
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New Research Shows Social Media Word-of-Mouth Rising |

New Research Shows Social Media Word-of-Mouth Rising | | social: who, how, where to market | Scoop.it
New research shows that word-of-mouth marketing has grown exponentially on social media. Here are three tactics to consider.
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How Nestle Rolls With Facebook's Algorithm Changes

How Nestle Rolls With Facebook's Algorithm Changes | social: who, how, where to market | Scoop.it
How Nestle shrugged off Facebook's recent algorithm changes and found a winning formula on the platform.
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