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Rescooped by Jekaterina Cernobrovaja from SEO and Social Media Marketing onto social: who, how, where to market
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Social Media is So Much More Than Likes and Followers

Social Media is So Much More Than Likes and Followers | social: who, how, where to market | Scoop.it
From www.searchenginejournal.com - September 17, 2012 2:32 AM

"Much like SEO, where people tried (and still try) to manipulate the rankings, some people are trying to manipulate social media. Instead of putting in the time and effort to think about their customers and create a social media profile that will naturally attract and engage customers, they are looking for a quick and easy way to build a social media presence. These fast and furious social media marketing tactics usually amount to nothing.

 

 

 

There’s no doubt that social media signals (i.e. activity on social media) has some bearing on search rankings, but there is still a lot of debate about the specifics. It does appear that a business’ activity on Google+ may soon become a factor in search rankings".

 

 

 

Full Article Here: http://www.searchenginejournal.com/social-media-is-so-much-more-than-likes-and-followers/48149/


Via Antonino Militello
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Twitter Opens Up To Search Engines

Twitter Opens Up To Search Engines | social: who, how, where to market | Scoop.it
From searchengineland.com - September 28, 2012 3:25 AM

Twitter recently updated its robots.txt file and, though the change opens up millions of pages to being crawled, there’s no guarantee that the main search engines want what Twitter is offering . . .


Via David Blundell
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Rescooped by Jekaterina Cernobrovaja from Internet Marketing Strategy 2.0
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SEO Bing: New "Linked Pages" Feature Allow Users to Influence Search Results

SEO Bing: New "Linked Pages" Feature Allow Users to Influence Search Results | social: who, how, where to market | Scoop.it
From www.webpronews.com - February 27, 2012 5:37 AM

Bing has launched “Linked Pages,” which allow people to link sites related to themselves in search results for when people search for the person’s name.

 

Pretty interesting, especially since Bing allows users to simply add links that they just like.

 

“Search for yourself,” suggests Ian Lin of Bing Social Search. “Try including your city, school, or employer – for example ‘John Smith Bing’ – to find more results and start linking. Links can include your blog, a personal website, organizations you’re associated with, activities you’re involved with or just sites you like. And as your interests and activities change, you can easily link more. So now when your friends search for you, they’ll not only see trusted results from Bing, but also the pages and sites you’ve linked.”

 

"With Linked Pages on Bing, you can decide how you look to your old roommate, your first crush, or a new friend".

 

You can add your links at bing.com/linkedpages.

 

The Linked Pages are in Beta and US-only at first.

 

Read More: http://www.webpronews.com/bing-linked-pages-bings-answer-to-googles-profiles-2012-02


Via Antonino Militello, Robin Good
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Rescooped by Jekaterina Cernobrovaja from Internet Marketing Strategy 2.0
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The Complete Google+ SEO Guide

The Complete Google+ SEO Guide | social: who, how, where to market | Scoop.it
From www.blindfiveyearold.com - January 23, 2012 7:17 AM

Robin Good: Here is a truly comprehensive Google+ SEO guide which covers every aspect of Google+ and how it impacts your visibility inside search results.

 

Key sections in this guide include:

 

Google+ Search Facets Google+ Search Results Google+ People and Pages Results Google+ Search Spam Search+ People and Pages Google+ Posts Google +1 Button Google+ Social Snippets Google+ Content Google+ Formatting Google+ Brand Pages Google+ Authorship Google+ Influence Circle Count

Three key takeaways:

 

1) Google+ search results are personalized but through some crowdsourcing I’ve been able to determine the search signals.

The most important signal is whether the query term appears in the Introduction, Employment, Education or Places lived section of your profile. Danny Sullivan rarely shows up in a search for SEO because he doesn’t have the term in any of those fields.

 

2) People and Pages are defined, curated lists of people by topic. That means there’s nothing you can really do to optimize for these slots.

 

3) Panda separated low-quality and high-quality sites. AuthorRank would do the same for people and their associated content. As the tidal wave of digital content roars in Google’s ears finding ways to sort the good from the bad quickly will be of increasing importance. Content without Authorship could become a second-class citizen.

 

It is indeed a must-read. 9/10


Full guide: http://www.blindfiveyearold.com/google-plus-seo  


Via Robin Good
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Rescooped by Jekaterina Cernobrovaja from Internet Marketing Strategy 2.0
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Google+ for SEO: 5 Effective Tactics To Leverage Google+ To Gain Extra Visibility In The SERPs

Google+ for SEO: 5 Effective Tactics To Leverage Google+ To Gain Extra Visibility In The SERPs | social: who, how, where to market | Scoop.it
From www.socialmediaexaminer.com - January 5, 2012 6:44 AM

Robin Good: If you are exploring the idea of investing more resources and time to leverage Google+ potential to help you gain extra visibility inside search engine result pages, Kristi Hines has some really good advice and resources for you.

In this excellent article she provides 5 key tactics that you can put to use right now to improve your SEO visibility by leveraging Google+ to the max.

Here the 5 key tactics recommended:


#1: Get More Followers

#2: Set Up Authorship With Your Personal Profile]

#3: Directly Connect Your Page

#4: Encourage +1′s

#5: Fill Out Your Information on your G+ page

 

But the value is all in the specific advice, steps and examples she provides.

 

Must read. 9/10.

Read the full article here:  http://www.socialmediaexaminer.com/how-you-can-use-google-plus-to-impact-search/ 


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Rescooped by Jekaterina Cernobrovaja from Social Media Bites!
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9 Awesome Things You Can Do With Google Analytics 5

9 Awesome Things You Can Do With Google Analytics 5 | social: who, how, where to market | Scoop.it
From blog.kissmetrics.com - June 21, 2012 6:40 AM

Google Analytics 5 took the best features of their analytics program and made it even easier to use with new organization and visualization features . . .


Via David Blundell
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Rescooped by Jekaterina Cernobrovaja from Social Media Bites!
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How to Optimize Your Brand for Social Search | Smedio

How to Optimize Your Brand for Social Search | Smedio | social: who, how, where to market | Scoop.it
From smedio.com - February 27, 2012 5:36 AM

Brand optimization for social search is becoming an increasingly crucial part of the overall social media strategy for any business. Douglas Idugboe from Smedio gives some good "how tos" . . .


Via David Blundell
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Rescooped by Jekaterina Cernobrovaja from Social Media Bites!
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Twitter vs. Google - the gloves are off! . . .

Twitter vs. Google - the gloves are off! . . . | social: who, how, where to market | Scoop.it
From techcrunch.com - January 11, 2012 5:33 AM

As google starts to unroll it's new intergrated Google+ search, Twitter weighs in with some serious criticism . . .


Via David Blundell
David Blundell's comment, January 12, 2012 3:20 AM
Hi all - thanks for your thanks and re-scoops. It's all kicking off! . . .
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