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Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age.
Via janlgordon
Robin Good: If you still think that there's no better way to promote your product and services other than via banner ads and traditional "broadcast"-type marketing approaches, think again. Data and research studies now confirm what many have been saying for a long time. Traditionally advertising, PR and marketing as you know them, are working less and less. From the original article on HBR: "Traditional marketing — including advertising, public relations, branding and corporate communications — is dead.
Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. But they are. The evidence is clear.
First, buyers are no longer paying much attention. Several studies have confirmed that in the "buyer's decision journey," traditional marketing communications just aren't relevant." But if it is true that traditional marketing is dead, what will replace it? "There's a lot of speculation about what will replace this broken model — a sense that we're only getting a few glimpses of the future of marketing on the margins.
Actually, we already know in great detail what the new model of marketing will look like. It's already in place in a number of organizations." The solution pivots around four key points: 1. Restore community marketing.
2. Find your customer influencers.
3. Help them build social capital.
4. Get your customer advocates involved in the solution you provide.
And you can read more what are the key characterizing trait of this new model by reading the full article. Good article. Recommended. 8/10 Full article: http://blogs.hbr.org/cs/2012/08/marketing_is_dead.html (Image credit: Shutterstock)
Via Robin Good
Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review our list of seven ways to be a successful social marketer to help give you a leg up on the competition! 1. Build strong, targeted social media accounts. Your social media accounts are only as useful as the friends and followers connected to them, making the first step of building those accounts absolutely crucial. Instead of simply working to obtain as many connections as possible, work instead to connect with like-minded people who are more likely to have an interest in what you have to offer. Read more: http://bit.ly/LtgVRt
Via Martin Gysler
A simple guide to understanding how to effectively use Twitter hashtags in marketing and how you shouldn't! [note mg] Every time we host live webinars (and as this long list suggests, that is quite often), quite a few attendees get confused about what to do with the hashtag we provide. What is it? What does it do? How do you create one? Let me explain! What is a hashtag? A Twitter hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #inboundchat and #ILoveChocolate are both hashtags. What does a hashtag do? A Twitter hashtag ties the conversations of different users into one stream, which you can find by searching the hastag in Twitter Search or by using a third-party monitoring tool such as HootSuite. Read more: http://bit.ly/K8LKcQ
Via Martin Gysler
Do you have a social media strategy for your business yet? Some very sound advice from Amy Porterfield of Social Media Examiner . . .
Via David Blundell
Social media is a source of endless discussion. With the advent of new tools and / or platforms every day, keep up has become a challenge. But some among the many are the undisputed leaders and decide largely on what will be the future. This slide presentation may give us interesting information on the trends and what might we expect in 2012 and beyond. [note Martin Gysler] Social networking is the #1 activity online. Even though Google gets the most visitors, Facebook is where most of us are spending our time. And it’s not just about Facebook anymore. We are spending a lot of time on LinkedIn, YouTube, Tumblr and Twitter. While there are some clear major players in the social space, the social media universe continues to expand and 2011 was a banner year for the idea of an "Interest Graph." In 2011, we saw Google launching Google+ and Pinterest grewing at an astounding rate. Facebook launched "Timeline" and "frictionless sharing" with partners like the much anticipated Spotify. Facebook also acquired design companies and the team behind Gowalla, showing the company’s intent to provide a consistent experience across devices and becoming a more prominent player in the mobile space. Read more: http://www.slideshare.net/socialnerdia/the-state-of-social-media-and-social-media-marketing-in-2012-10743590?from=ss_embed
Via Martin Gysler
Once a day on Facebook is no longer enough - the avearge shelf-life of an FB update is now only 3.2 hours! However, help and advice is at hand from SocialFresh . . .
Via David Blundell
This piece was written in May of 2011 by Pawan Deshpande, CEO of HiveFire for cmo.com. I'm curating this on 12/31/11, my last post for 2011. Great article, 2012 will be a signicant year for content curation! Here’s what caught my attention: ****Industry experts and analysts have begun to focus on content curation as a key marketing strategy. **** “Content curation has emerged as one of the highest potential enterprise tools for B2B marketers to draw and engage specific audiences,” said Susan McKittrick of the Patricia Seybold Group, who has conducted several in-depth reports examining the growth of content curation within the realm of marketing. In February, 2011, **(It will be interesting to see what these statistics are today as we approach 2012). HiveFire surveyed more than 150 marketing professionals; our data supported McKittrick’s insights: **Forty-eight percent of marketers are already employing content curation in some form or another **58 percent of those surveyed who are curating content are mixing both original and third-party content, which solidifies the curator’s credibility among its audience **Robert Davis, PJA Advertising’s senior vice president of digital marketing, believes that employing a content-curation strategy--in particular, curating third-party content--is essential for increasing a brand’s influence and position as a thought leader in its space. , **You need to put yourself into the mindset of a publisher by writing blog articles, producing podcasts, and authoring e-books and whitepapers. **It helps marketers find, highlight, build on, and share relevant, timely information of keen interest to an audience. ****Curated content becomes the source information for lead nurturing, social media engagement, thought leadership positioning, community cultivation, and drawing organic search traffic.” **When creating content for your brand, you are helping to educate your prospects only through vendor content. **Without content from outside experts and peer groups, they are left on their own, out of your reach, to find it themselves. **While most marketers understand the need to produce content, there is more that can be done to position your brand as the “go-to” source for your industry. **Curation can help marketers produce and share better, prospect-engaging content by presenting a broader selection of peer, vendor, and expert sources in the context of a company’s brand. Curated by Jan Gordon covering "Content Curation, Social Media and Beyond" Read full article here: [http://bit.ly/rOEnZG]
Via janlgordon
This article by Athony Carranza for examiner.com details a recently released study by the internet marketing Research Company, comScore, which reveal the extent to which social media usage has skyrocketed on mobile devices in 2011. Here's what you need to know: **72 million Americans accessed social networking sites and blogs on mobile devices with 37 percent upsurge in access.. **“Social media is one of the most popular and fastest growing mobile activities, reaching nearly one third of all U.S. mobile users,” said Mark Donovan, comScore senior vice president for mobile. “This behavior is even more prevalent among smartphone owners with three in five accessing social media each month, **highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices.” Here's what caught my attention:
**Social media and mobility have paved the way for innovation and transformed communications like no other time in history. **Businesses and marketers will have field day continuing to aim their services through these new channels and capitalize on understanding its audience behavior. Curated by JanLGordon covering "The Explosion of the Mobile Web & Beyond"
http://www.examiner.com/
Via janlgordon
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Pinterest is a fast emerging visually oriented social network that provides a platform that can bring out the creative marketer. So how can you market your business on Pinterest whether you are a B2B or a B2C company?
Via Martin Gysler
The classic sales funnel has long been used to describe website development strategy. However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many. It’s not as simple as writing lots of blog posts every day and distributing them on social channels. In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion. In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure. Read more: http://bit.ly/MjFpfA
Via Martin Gysler
After yesterday's Facebook campaigns Scoop, here are 6 great tips to help you increase your return on Facebook Ads . . .
Via David Blundell
Facebook, Twitter and Instagram are great for building your brand -- but how do you find new customers? That's seems be the question from everyone in business! [note mg] We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers? Well, that depends. Different brands have different challenges when it comes to customer acquisition: “If you’re our customer, you’ve signed up for a year-long service, unlike the Starbucks of the world, where you can be a customer by coming in for a cup of coffee one day,” says Lisa D’Aromando, social media community manager at Equinox. Whether you’re a clothing shop, a restaurant or a subscription service, you must tailor your strategy so that it makes sense for your brand. That said, there are a few universal ways to help your company attract new faces on the social web... Read more: http://mashable.com/2012/03/29/customer-acquisition-social/
Via Martin Gysler
Brief description of top sources named from Awareness, Inc.eBook on Social Marketing in 2012. As we embark on 2012, the team at Awareness, Inc. consulted with the best and the brightest in marketing, strategy, technology, business and social media to help us identify the top news, analysis and trends resources for social marketing and social technology. Our industry is among the most dynamic, with many voices reporting, analyzing and advising on social technology, social media developments, successes, and best practices. To help you navigate the active social news space, we compiled this Ultimate Guide to the Top Marketing, Technology and Social Media Resources. This guide aggregates resources quoted by leading strategists such as David Meerman Scott, Brian Solis, Erik Qualman, Jason Falls, and Jay Bear, top analysts and influencers Jeremiah Owyang, Debi Kleiman, Laura Fitton, David Berkowitz, brand leaders such as Ekaterina Walter, Michael Pace, and Pam Johnston, and agency visionaries Steve Rubel, Mike Troiano, and Jonas Klit Nielsen in our free report on 2012 Social Marketing and New Media Predictions, to name just a few. Read more: http://www.socialnomics.net/2012/01/03/the-ultimate-news-resource-guide-to-social-marketing-55-top-marketing-technology-and-social-media-news-analysis-and-trends-resources/
Via Martin Gysler
I selected this piece today because it is timely and relevant, social media is part of the equation but the focus should be on social business, which is the bigger picture. It's important to package your content and repurpose it to fit the social network(s) where your audience resides. This interview talks about In this interview with McKinsey and Compay, John Battelle, founder & chairman of Federated Media Publishing says..... **Marketers need to shift their mindset from being a publisher to engaging an audience. To paraphrase: Marketers are starting to see an ecosystem of paid, owned and earned media that they're very interested in feeding through social interactions and content marketing. Here's what caught my attention: Marketers have always created content, print and radio ads, 30-second spots, display banners ****But they never have really seen these elements as an integrated corpus of content living in a digitally driven ecosystem **Marketers need to become engagement publishers **"Increasingly, [marketers] are realizing that this social media space involves an ongoing conversation. Assets never really go away." **Building conversation “inventory” at scale I agree that all brands probably should be on Facebook, but what you really need is an integrated strategy that has – at its root – the brand's own domain, independent from any platform other than the Internet itself. Measuring the success of conversational engagement These things are very hard to directly measure from a simple click. And often, as we know, the people who click are not the people you want as customers anyway. **So you need a bridge to that kind of insight that gives a media buyer the justification to say that this new technology is worth the investment. **Marketers have been very interested in understanding how their content is amplified in the past few years **Now there is technology that allows us to automatically collect and present this data (More in detail in interview) **The best companies create communities of interest that are independent: **they are rooted in the independent Web, with expressions on Facebook, or as an iPhone or Android app – those all become instances of their brand. ** Companies should create a circulatory system through which they can promote different aspects of their messaging and interactions with their community. **If you're going to be a brand with a publishing approach to marketing, you must have an independent taproot that isn’t controlled by anyone but you. Put out your branches and feelers everywhere. Integrate that experience and let your content and messaging flow through it. Curated by Jan Gordon covering "Content Curation, Social Business and Beyond" Read full interview here: [http://bit.ly/x7mHwm]
Via janlgordon, Robin Good
Google Analytics is a powerful, free tool for measuring your website's traffic and engagement. Here's an overview from Mashable of the core features and the metrics you should be paying close attention to.
Via David Blundell
This infographic breaks down the purchasing patterns of social consumers by industry. The data could help marketers optimize their budgets.
Via David Blundell
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