social: who, how, where to market
27
news about social networks, marketing and promo
Follow
Rescooped by Jekaterina Cernobrovaja from SEO and Social Media Marketing onto social: who, how, where to market
Scoop.it!

Social Media is So Much More Than Likes and Followers

Social Media is So Much More Than Likes and Followers | social: who, how, where to market | Scoop.it
From www.searchenginejournal.com - September 17, 2012 2:32 AM

"Much like SEO, where people tried (and still try) to manipulate the rankings, some people are trying to manipulate social media. Instead of putting in the time and effort to think about their customers and create a social media profile that will naturally attract and engage customers, they are looking for a quick and easy way to build a social media presence. These fast and furious social media marketing tactics usually amount to nothing.

 

 

 

There’s no doubt that social media signals (i.e. activity on social media) has some bearing on search rankings, but there is still a lot of debate about the specifics. It does appear that a business’ activity on Google+ may soon become a factor in search rankings".

 

 

 

Full Article Here: http://www.searchenginejournal.com/social-media-is-so-much-more-than-likes-and-followers/48149/


Via Antonino Militello
  • Comment
  • +
No comment yet.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Discover Topics Jekaterina Cernobrovaja is following
The 21st Century Transmedia: Storytelling for the Digital Age Social Media Content Curation Curation, Social Business and Beyond Internet Marketing Strategy 2.0 SOCIAL MEDIA, what we think about!
and 29 others
Your new post is loading...
Rescooped by Jekaterina Cernobrovaja from BUSINESS and more
Scoop.it!

6 Ways to Acquire New Customers via Social Media

6 Ways to Acquire New Customers via Social Media | social: who, how, where to market | Scoop.it
From mashable.com - April 8, 2012 2:39 PM

Facebook, Twitter and Instagram are great for building your brand -- but how do you find new customers? That's seems be the question from everyone in business! [note mg]

 

We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers? Well, that depends.

 

Different brands have different challenges when it comes to customer acquisition: “If you’re our customer, you’ve signed up for a year-long service, unlike the Starbucks of the world, where you can be a customer by coming in for a cup of coffee one day,” says Lisa D’Aromando, social media community manager at Equinox. Whether you’re a clothing shop, a restaurant or a subscription service, you must tailor your strategy so that it makes sense for your brand. That said, there are a few universal ways to help your company attract new faces on the social web...

 

Read more: http://mashable.com/2012/03/29/customer-acquisition-social/


Via Martin Gysler
No comment yet.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Rescooped by Jekaterina Cernobrovaja from Social Media Bites!
Scoop.it!

How to Influence Purchasing Decisions On The Web [INFOGRAPHIC]

How to Influence Purchasing Decisions On The Web [INFOGRAPHIC] | social: who, how, where to market | Scoop.it
From mashable.com - December 27, 2011 9:55 AM
This infographic breaks down the purchasing patterns of social consumers by industry. The data could help marketers optimize their budgets.

Via David Blundell
No comment yet.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
About Media Follow us How it Works Legal Mobile Developers
Facebook
Twitter
Google +
LinkedIn