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Social Media is So Much More Than Likes and Followers

Social Media is So Much More Than Likes and Followers | social: who, how, where to market | Scoop.it

"Much like SEO, where people tried (and still try) to manipulate the rankings, some people are trying to manipulate social media. Instead of putting in the time and effort to think about their customers and create a social media profile that will naturally attract and engage customers, they are looking for a quick and easy way to build a social media presence. These fast and furious social media marketing tactics usually amount to nothing.

 

 

 

There’s no doubt that social media signals (i.e. activity on social media) has some bearing on search rankings, but there is still a lot of debate about the specifics. It does appear that a business’ activity on Google+ may soon become a factor in search rankings".

 

 

 

Full Article Here: http://www.searchenginejournal.com/social-media-is-so-much-more-than-likes-and-followers/48149/


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7 Pinterest Marketing Tips to Improve Your Visibility |

7 Pinterest Marketing Tips to Improve Your Visibility | | social: who, how, where to market | Scoop.it
Do you want to know which Pinterest tactics the pros are using today? Use these tips to boost your business's Pinterest marketing.
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New Research Shows Social Media Word-of-Mouth Rising |

New Research Shows Social Media Word-of-Mouth Rising | | social: who, how, where to market | Scoop.it
New research shows that word-of-mouth marketing has grown exponentially on social media. Here are three tactics to consider.
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How Nestle Rolls With Facebook's Algorithm Changes

How Nestle Rolls With Facebook's Algorithm Changes | social: who, how, where to market | Scoop.it
How Nestle shrugged off Facebook's recent algorithm changes and found a winning formula on the platform.
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3 Overhyped Marketing Trends - Fast Company

3 Overhyped Marketing Trends - Fast Company | social: who, how, where to market | Scoop.it

Digest...

 

1. Social Media Marketing

The bad news is the whole world of social media marketing has tended to focus more on quantity than quality. Many people who market themselves as social media experts or specialists do little more than put up pages and purchase likes or followers from people who only signed up because they were promised a reward. These followers may have little real interest in your business. Building a real social media following takes quite a bit of time and effort. It should be part of your overall marketing and brand-building strategy. It should not be thought of as a quick and cheap substitute.

 

2. Mobile Marketing

This is crucial so that you don’t get swept away by the idea that mobile devices and mobile advertising are the absolute future of online marketing. While it’s useful to have a responsive website that can be viewed equally well on all devices, don’t put all of your efforts into a mobile website. Similarly, it’s not safe to assume that all of your website visitors will soon be using mobile devices. At least for the foreseeable future, users on devices of all shapes and sizes will be checking out your website.

 

3. Cloud Computing

Beware of the security risks in putting all of your data into a cloud-based service. No matter what security measures are taken, common sense indicates more opportunities for data to be compromised exist on the Internet rather than on your own personal storage system.

 

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iNeoMarketing's curator insight, July 11, 8:17 AM

It's not hype, but about balance. Each one is important and continues to grow in its importance, and it will cap out once we all assume that it is the norm. And we're almost there. It's not a strategy, but a trend that is now a part of the common B2B vernacular.

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The Human Factor in Content Marketing [Infographic] - B2B Infographics

The Human Factor in Content Marketing [Infographic] - B2B Infographics | social: who, how, where to market | Scoop.it

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12 Facebook Statuses You Need to Retire

12 Facebook Statuses You Need to Retire | social: who, how, where to market | Scoop.it
We've rounded the most offending Facebook statuses in hopes to inspire change. Together, we can make the "hide all" option obsolete.
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A Complete Guide to Russian Social Media Platforms - Digital Push

A Complete Guide to Russian Social Media Platforms - Digital Push | social: who, how, where to market | Scoop.it
Did you know that with 70 million Internet users and a staggering 82% of these having at least one social networking account, Russian’s are amongst some of the most engaged people in the world? Users spend an average of 9.8 hours on social networking sites per month, which is more than double that of the [...]
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Infographic: Why visual content is better than text

Infographic: Why visual content is better than text | social: who, how, where to market | Scoop.it
Did you know that it's 50 times easier to get a video to rank on the first page of Google than other content types? Here's why visuals are an important part of any content strategy.
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You Can't Own What You Don't Pay For (In Social Media)

You Can't Own What You Don't Pay For (In Social Media) | social: who, how, where to market | Scoop.it
There’s been a lot of discussion recently about ongoing changes that Facebook is making to its Newsfeed algorithms and how those tweaks impact brands. Notably, there was the release of a paper by PR agency Ogilvy discussing the notion of “Facebook Zero” and its potential implications, whilst food delivery start-up Eat24, in a more concrete and […]
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It's Time for a YouTube Competitor

It's Time for a YouTube Competitor | social: who, how, where to market | Scoop.it
Yahoo is reportedly working on a video site that could be a direct competitor to YouTube. Here's why that's a good thing.
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The Social Side of SEO

The Social Side of SEO | social: who, how, where to market | Scoop.it

SEO strategies used to rely heavily on link building.  However, link building will no longer cut it; Google now requires social proof.  This had to happen, because too many SEO agencies were gaming link building, and social influence is not so easy to manipulate or buy.  

 

A far-reaching social following can provide you with a base of loyal, dedicated fans and brand advocates, who frequently share and discuss your original content—generating ample social signals. 

 

Read more at: http://www.business2community.com/seo/social-side-seo-0802940#!yK08n


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Pinterest Joins Other Social Giants, Provides First Transparency Report

Pinterest Joins Other Social Giants, Provides First Transparency Report | social: who, how, where to market | Scoop.it
Pinterest unveiled the company's first transparency report Friday detailing the information requests received from state and federal government agencies.
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Who Really Gets People To Buy On Social Media Influencers or Early Adopters?

Who Really Gets People To Buy On Social Media Influencers or Early Adopters? | social: who, how, where to market | Scoop.it
According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy? Some social media experts say you must win the “influencers” to your cause and make them your advocates....

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Neil Ferree's curator insight, February 4, 3:36 PM

Social Content Marketing is no longer an Option.


Our web traffic will live or die on how well we engage in social media. Google Plus and Facebook and Twitter and Pinterest and YouTube and LinkedIn and Yelp are all part of our social sphere of influence.

Randi Thompson's curator insight, February 6, 9:43 AM

Those are pretty good numbers.  6 out of 10 people are not buying products because other people have shared them.  Who would have thought?

renata mello's curator insight, February 21, 11:10 AM

Can we really influence people? Should we just listen to what they have to say and tell stories and ways to help them?

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How to Simplify Google Analytics Reports

How to Simplify Google Analytics Reports | social: who, how, where to market | Scoop.it
Google Analytics reporting can be quite complex, are you looking for ways to present the information in a better way?
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4 Facebook Mobile Marketing Tips for Small Businesses

4 Facebook Mobile Marketing Tips for Small Businesses | social: who, how, where to market | Scoop.it
You're already doing a form of Facebook mobile marketing if you have a Facebook Page. Keep these simple tips in mind to make the most of it.
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5 Psychological Tactics Marketers Use To Influence Consumer Behavior

5 Psychological Tactics Marketers Use To Influence Consumer Behavior | social: who, how, where to market | Scoop.it

Digest...

 

1. Run Emotional Ideas

Studies have shown emotional and psychological appeals resonate more with consumers than feature and function appeals. In advertising copy, benefits--which often have a psychological component--generally outsell features.

 

2. Highlight Your Flaws

It’s no secret that consumers tend to doubt marketing claims--for good reasons. Many simply aren’t credible. One way to raise credibility is to point out your product’s shortcomings.

 

3. Reposition Your Competition

In Positioning: The Battle for Your Mind, Al Ries and Jack Trout delve into the limited slots consumers have in their brain for products and services, and the importance of positioning one’s business in the ideal slot. They also write about repositioning--changing the position a business occupies in consumers’ minds.

 

4. Promote Exclusivity

Near the top of Maslow’s hierarchy of needs pyramid sits self-esteem. People want to feel important; like they’re part of an exclusive group. That’s why advertising copy sometimes says: “We’re not for everyone.”

 

5. Introduce Fear, Uncertainty, and Doubt

Fear, uncertainty, and doubt, or FUD, is often used legitimately by businesses and organizations to make consumers stop, think, and change their behavior. FUD is so powerful that it’s capable of nuking the competition.

 

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iNeoMarketing's curator insight, July 10, 1:10 PM

The behemoth uses FUD. The smaller guys reposition the competition.

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7 Reasons Why Your Business Must Use Social Media Marketing

7 Reasons Why Your Business Must Use Social Media Marketing | social: who, how, where to market | Scoop.it

Social Media is also linked with SEO, which makes it relatively cheaper to reach out to your audience. 

 

SEO is that magical algorithm that helps your website to come on the top ranks of all relevant Google Searches. And, you will be surprised to find out how closely social media marketing affects your SEO rank. Hence it is a no brainer that social media can actually help you in bettering your business prospects. 

 

Read More: http://www.mensxp.com/work-life/business-skills/23164-7-reasons-why-social-media-marketing-is-an-absolute-must.html


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Foursquare CEO on Splitting Its App: 'At First, We Thought It Was Crazy'

Foursquare CEO on Splitting Its App: 'At First, We Thought It Was Crazy' | social: who, how, where to market | Scoop.it
Foursquare co-founder and CEO Dennis Crowley said the company was at first apprehensive about splitting the app into two.
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50 Expert Tips for Getting Started on Social Media | Constant Contact Blogs

50 Expert Tips for Getting Started on Social Media | Constant Contact Blogs | social: who, how, where to market | Scoop.it
“If you were to give a one-sentence tip to a small business owner just starting out with social media, what would you say?” That’s the question we’ve been
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Lea Vainshtein's curator insight, May 6, 2:56 PM

מצגת שימושית הנותנת טיפים מאנשי מקצוע בתחום מדיה חברתית

איך להצליח במדיה חברתית

 

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The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know

The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know | social: who, how, where to market | Scoop.it
It's critical to reevaluate your social media strategy at least once a year, if not quarterly.
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4 Revealing Facts About How Consumers Search And Buy Online

4 Revealing Facts About How Consumers Search And Buy Online | social: who, how, where to market | Scoop.it
A recently released study by retail engagement firm Parago examined how consumers research and buy across several product categories. The research is chock full of insight about how people buy, with broad implications for digital marketers. I want to focus on one aspect of the research: insight into consumer behavior when the buyer is in […]
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How to Hunt for a Job Using Social Media

How to Hunt for a Job Using Social Media | social: who, how, where to market | Scoop.it
A how-to guide for finding a job through major social media sites like Facebook, Twitter and Pinterest.
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How Pinterest is pushing social commerce - Social Marketing - BizReport

If Facebook and Twitter are the social networks connecting consumers to their friends, family and favorite brands, newcomer Pinterest is the social network engaging consumers to the conversion point.

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5 Social Media Habits of Highly Annoying People

5 Social Media Habits of Highly Annoying People | social: who, how, where to market | Scoop.it
Counterproductive social-media use is like pornography - it's tough to detail, but you know it when you see it. Here are five things we hope we never see if your social feeds.

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Mike Ellsworth's curator insight, March 8, 2:28 PM

Are you guilty of creating social media porn? Here are five things you may be doing on social media that are annoying the heck out of your followers:

 

1. Your LinkedIn Profile Reads Like A Marketing Campaign

2. You Treat Your Friends and Family Like They Work For You

3. Your Twitter Feed Is Professionally Boring (And You're On Brand All The Time)

4. You Don't Pay Attention

5. You Socialize Like A Robot (or Sound Like Shingy)

 

Via @mklevorn
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As Newspaper Revenues Decline, Print Media Stocks Rise

As Newspaper Revenues Decline, Print Media Stocks Rise | social: who, how, where to market | Scoop.it
Many newspaper companies have rising stock prices, but not because of newspapers.
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