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Social Media is So Much More Than Likes and Followers

Social Media is So Much More Than Likes and Followers | social: who, how, where to market | Scoop.it

"Much like SEO, where people tried (and still try) to manipulate the rankings, some people are trying to manipulate social media. Instead of putting in the time and effort to think about their customers and create a social media profile that will naturally attract and engage customers, they are looking for a quick and easy way to build a social media presence. These fast and furious social media marketing tactics usually amount to nothing.

 

 

 

There’s no doubt that social media signals (i.e. activity on social media) has some bearing on search rankings, but there is still a lot of debate about the specifics. It does appear that a business’ activity on Google+ may soon become a factor in search rankings".

 

 

 

Full Article Here: http://www.searchenginejournal.com/social-media-is-so-much-more-than-likes-and-followers/48149/


Via Antonino Militello
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social: who, how, where to market
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Infographic: Why visual content is better than text

Infographic: Why visual content is better than text | social: who, how, where to market | Scoop.it
Did you know that it's 50 times easier to get a video to rank on the first page of Google than other content types? Here's why visuals are an important part of any content strategy.
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4 Revealing Facts About How Consumers Search And Buy Online

4 Revealing Facts About How Consumers Search And Buy Online | social: who, how, where to market | Scoop.it
A recently released study by retail engagement firm Parago examined how consumers research and buy across several product categories. The research is chock full of insight about how people buy, with broad implications for digital marketers. I want to focus on one aspect of the research: insight into consumer behavior when the buyer is in […]
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How to Hunt for a Job Using Social Media

How to Hunt for a Job Using Social Media | social: who, how, where to market | Scoop.it
A how-to guide for finding a job through major social media sites like Facebook, Twitter and Pinterest.
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Rescooped by Jekaterina Cernobrovaja from Social media marketing
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How Pinterest is pushing social commerce - Social Marketing - BizReport

If Facebook and Twitter are the social networks connecting consumers to their friends, family and favorite brands, newcomer Pinterest is the social network engaging consumers to the conversion point.

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5 Social Media Habits of Highly Annoying People

5 Social Media Habits of Highly Annoying People | social: who, how, where to market | Scoop.it
Counterproductive social-media use is like pornography - it's tough to detail, but you know it when you see it. Here are five things we hope we never see if your social feeds.

Via Mike Ellsworth
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Mike Ellsworth's curator insight, March 8, 11:28 AM

Are you guilty of creating social media porn? Here are five things you may be doing on social media that are annoying the heck out of your followers:

 

1. Your LinkedIn Profile Reads Like A Marketing Campaign

2. You Treat Your Friends and Family Like They Work For You

3. Your Twitter Feed Is Professionally Boring (And You're On Brand All The Time)

4. You Don't Pay Attention

5. You Socialize Like A Robot (or Sound Like Shingy)

 

Via @mklevorn
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As Newspaper Revenues Decline, Print Media Stocks Rise

As Newspaper Revenues Decline, Print Media Stocks Rise | social: who, how, where to market | Scoop.it
Many newspaper companies have rising stock prices, but not because of newspapers.
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Rescooped by Jekaterina Cernobrovaja from "Social Media"
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7 Characteristics of a Successful Social Media Presence

7 Characteristics of a Successful Social Media Presence | social: who, how, where to market | Scoop.it
What are the qualities that make presence on social media successful? What separates the men from the boys as far as social media is concerned? Here are 7 characteristics your social media presence must embody.

Via Rami Kantari, Jose H. Flores
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7 Essential Ingredients Every SEO Campaign Needs

7 Essential Ingredients Every SEO Campaign Needs | social: who, how, where to market | Scoop.it

The world of SEO has changed drastically over the last few years. Not that long ago, you could clean up your code, build a few links, and rank high within six months. Now, you have to start thinking outside the box and leverage unconventional tactics that will boost your rankings.

 

Using a bit of creativity and following Google’s guidelines, you can continually boost your rankings with a long-lasting positive outcome.

 

So, what other essential ingredients does every SEO campaign need?
http://www.quicksprout.com/2014/01/29/7-essential-ingredients-every-seo-campaign-needs/


Via Antonino Militello
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Luz dela Luz's curator insight, January 30, 6:53 AM

Great insight!

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[INFOGRAPHIC] Forrester Report: How Top Marketers Do Lead Generation - Act-On | #TheMarketingTechAlert

[INFOGRAPHIC] Forrester Report: How Top Marketers Do Lead Generation - Act-On | #TheMarketingTechAlert | social: who, how, where to market | Scoop.it
Act-On shares key insights from a new Forrester Report about how top-performing marketers use marketing automation for highly effective lead generation.

 

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iNeoMarketing's curator insight, January 16, 5:00 PM

The graphic gives you a topline review, but you'll want to click through for details.

dan's curator insight, January 20, 9:38 AM

#infographic on #leadgeneration

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The New SEO: 'Search Everywhere Optimization'

The New SEO: 'Search Everywhere Optimization' | social: who, how, where to market | Scoop.it

Before we ask "where's the search?" we need to understand how and why searching has been supplanted by finding and answering.

 

Let's take a brief walk through an abridged history of search in order to better understand how the engines have whetted digital marketers' appetites for organic search results.

 

Read  ://searchenginewatch.com/article/2323241/Wheres-the-Search


Via Antonino Militello
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Warner Carter's curator insight, January 17, 7:47 PM

people search at many sites now not just Google

ETIENNE LE NEVEU's curator insight, January 18, 1:30 AM

de bonnes questions à se poser

Rescooped by Jekaterina Cernobrovaja from SEO and Social Media Marketing
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How Social Media Supports SEO

How Social Media Supports SEO | social: who, how, where to market | Scoop.it

Social Media supports SEO in many ways through the combination of content marketing, search engine optimization (SEO) and social media optimization (SMO).

 

When content marketing, search engine optimization (SEO), and social media optimization (SMO), are working together, amazing things happen to your website traffic, analytics, social media reach, engagement and ultimately your ROI.

 

Read More: http://veepopat.ca/social-media-optimization/

 


Via Antonino Militello
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2DiFore Marketing Solutions's curator insight, November 21, 2013 5:34 AM

When asked "what is the ROI" in implementing a Social Media campaign, this visual is the answer!

Viral Buzz UK's curator insight, January 6, 1:17 PM

Social media drives traffic and helps seo efforts

Bill Gassett's curator insight, January 29, 3:59 PM

How social media and SEO can work together for the best of both worlds.

Rescooped by Jekaterina Cernobrovaja from Extreme Social
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Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized | social: who, how, where to market | Scoop.it

Marketers and brand leaders need to consider how their brand content is discovered and engaged with by searchers on a mobile device compared to a desktop. Here are five ways brands and agencies can ensure maximum mobile search reach and engagement.


Via Kamal Bennani, Rami Kantari
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How to Create and Embed Your Own Custom Timeline on Twitter

How to Create and Embed Your Own Custom Timeline on Twitter | social: who, how, where to market | Scoop.it
Here's how to build your own custom timeline on Twitter.
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The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know

The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know | social: who, how, where to market | Scoop.it
It's critical to reevaluate your social media strategy at least once a year, if not quarterly.
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You Can't Own What You Don't Pay For (In Social Media)

You Can't Own What You Don't Pay For (In Social Media) | social: who, how, where to market | Scoop.it
There’s been a lot of discussion recently about ongoing changes that Facebook is making to its Newsfeed algorithms and how those tweaks impact brands. Notably, there was the release of a paper by PR agency Ogilvy discussing the notion of “Facebook Zero” and its potential implications, whilst food delivery start-up Eat24, in a more concrete and […]
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It's Time for a YouTube Competitor

It's Time for a YouTube Competitor | social: who, how, where to market | Scoop.it
Yahoo is reportedly working on a video site that could be a direct competitor to YouTube. Here's why that's a good thing.
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Rescooped by Jekaterina Cernobrovaja from SEO and Social Media Marketing
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The Social Side of SEO

The Social Side of SEO | social: who, how, where to market | Scoop.it

SEO strategies used to rely heavily on link building.  However, link building will no longer cut it; Google now requires social proof.  This had to happen, because too many SEO agencies were gaming link building, and social influence is not so easy to manipulate or buy.  

 

A far-reaching social following can provide you with a base of loyal, dedicated fans and brand advocates, who frequently share and discuss your original content—generating ample social signals. 

 

Read more at: http://www.business2community.com/seo/social-side-seo-0802940#!yK08n


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Pinterest Joins Other Social Giants, Provides First Transparency Report

Pinterest Joins Other Social Giants, Provides First Transparency Report | social: who, how, where to market | Scoop.it
Pinterest unveiled the company's first transparency report Friday detailing the information requests received from state and federal government agencies.
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Who Really Gets People To Buy On Social Media Influencers or Early Adopters?

Who Really Gets People To Buy On Social Media Influencers or Early Adopters? | social: who, how, where to market | Scoop.it
According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy? Some social media experts say you must win the “influencers” to your cause and make them your advocates....

Via janlgordon
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Neil Ferree's curator insight, February 4, 12:36 PM

Social Content Marketing is no longer an Option.


Our web traffic will live or die on how well we engage in social media. Google Plus and Facebook and Twitter and Pinterest and YouTube and LinkedIn and Yelp are all part of our social sphere of influence.

Randi Thompson's curator insight, February 6, 6:43 AM

Those are pretty good numbers.  6 out of 10 people are not buying products because other people have shared them.  Who would have thought?

renata mello's curator insight, February 21, 8:10 AM

Can we really influence people? Should we just listen to what they have to say and tell stories and ways to help them?

Rescooped by Jekaterina Cernobrovaja from The Marketing Technology Alert
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Why “experiential marketing” offers new opportunities - Biznology | #TheMarketingTechAlert

Why “experiential marketing” offers new opportunities - Biznology | #TheMarketingTechAlert | social: who, how, where to market | Scoop.it

The world of marketing is constantly changing, especially with new definitions and approaches.  The latest is “experiential marketing”, which is basically about interacting with your customer.

 

The other factor making experiential marketing more effective for developing this connection with customers is the interactive capabilities of social media and other forms of digital marketing.  Today we can segment more efficiently, learn more about our customers’ desires and passions, and as a result develop more relevant, compelling content to engage them.  While traditional marketing may have advantages (e.g. especially TV) to communicate emotions, the interaction of digital marketing allows customers to feel empowered and more likely to want to experience a product or service, especially on their own terms.  Most consumers today do research online before purchasing, including seeking advice from friends who have experienced the product/service, so more and more websites and apps are designed to provide a distinct type of experience.

 

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iNeoMarketing's curator insight, February 5, 5:40 PM

And this is completely contingent on having the right social media monitoring tools available to you so that you can indeed learn more about your prospects and clients.

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7 Powerful Ways Stories Connect You with Your Customers

7 Powerful Ways Stories Connect You with Your Customers | social: who, how, where to market | Scoop.it
I was visiting a company the other day and chatting about stories. I mentioned how tough it is for any business to gather their customer stories and the two principles snorted, threw their hands up while rolling their eyes, and said, “That’s for sure! We’ve tried it.” So this blog post is all about how …

Via janlgordon
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AceConcierge's curator insight, February 13, 5:55 PM

add your insight...

Paula Silva's comment, March 3, 12:21 PM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
Wanda J. Barreto's curator insight, April 1, 7:22 AM

Cuando el curador de contenido expresa su opinión sobre el contenido y su razonamiento para compartirlo, además de informar, desarrolla confianza y credibilidad.  El punto de vista también es una oportunidad de establecer contacto con el lector, de contar su propia historia, demostrar autenticidad y trasparencia. Algunas veces, si el contenido es muy técnico, el lector necesita información adicional o quizás algunos ejemplos adicionales para comprenderlo.

 

En este artículo, +Karen Dietz recomienda incluir un about post antes del contenido, para explicar la historia sobre el material que se comparte.  Además, provee instrucciones sobre cómo hacerlo y buenos ejemplos que podemos imitar.  Yo también lo estoy practicando.

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What is Irresistible Content and Why is It Important to Your Content Marketing Mix? - contenttriggers blog | #TheMarketingTechAlert

What is Irresistible Content and Why is It Important to Your Content Marketing Mix? - contenttriggers blog | #TheMarketingTechAlert | social: who, how, where to market | Scoop.it
Content marketing is really a process to inspire people to want to do business with you. It's a different mindset than just selling. Find out how these 7 Triggers can make content irresistible.

 

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Ali Anani's curator insight, January 19, 3:00 AM

The "cylinder" of 7 triggers towards writing great content

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Looking to the Future: Location-Based Services – Part I | InFocus

Looking to the Future: Location-Based Services – Part I | InFocus | social: who, how, where to market | Scoop.it
This starts a 3-part series on the power and potential of location-based services (click here for Part 2). Location-based services have the potential to be a game-changer in the exploding mobile advertising space (i.e., more ...

Via Pekka Puhakka
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Future of SEO in a Social Content World

SEO is beyond keywords and links. Here are future trends for the role of SEO that focuses on a customer centric, integrated marketing approach. By Lee Odden.


Via Guillaume Decugis, Antonino Militello
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Mohammed ALAMI's curator insight, January 10, 6:17 AM

Even Content for marketing should be SEOed

Neil Ferree's curator insight, January 10, 7:16 AM

Links & Words Matter (but) Social Shares is the New SEO

Linda Alexander's curator insight, January 19, 2:29 PM

A slideshare worth sharing....

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How to Opt Out of Data Tracking on Your Most-Used Sites

How to Opt Out of Data Tracking on Your Most-Used Sites | social: who, how, where to market | Scoop.it
Want to better control what personal information gets tracked online? Use this article to opt out of tracking on the web's most popular sites.
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