After yesterday's Facebook campaigns Scoop, here are 6 great tips to help you increase your return on Facebook Ads . . . Via David Blundell 
Social scientists are increasingly looking at online friendships and trying to figure out if they carry the same emotional baggage that real-world friendships do. A preliminary study suggests that breaking up, even if it’s on Facebook, is hard to do. 
A Twitter contest is not only a great way to build buzz and increase brand engagement with social media marketing, but it also generates new followers and grows your brand presence. Via Teodora Kostadinova 
Facebook Timeline for Brands rolled out in March -- here's how to get more bang for your buck. 
Do you want to measure the effectiveness of your twitter engagement? Here's a great list of twitter tools fropm KISSmetrics to help you do just that Via David Blundell ![Pinterest Deconstructed: Guide To Content Marketing [Infographic] | social: who, how, where to market | Scoop.it](http://img.scoop.it/sS75bzV2x7QoMUeNalov2zl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
It's pretty much on every single website these days. Pinterest is taking over the world at a pace that has never been seen before. Via Matmi 
You only have a few seconds to convince your visitor to stay on your landing page. Via Annie Infinite ![Do Your Fans Like What You are Posting on Facebook? [INFOGRAPHIC] | social: who, how, where to market | Scoop.it](http://img.scoop.it/H0ihj888eZaJK5FEQUK3Gzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
A study on Facebook learned that photos are the best type of content to draw the highest-level of engagement while links draw the least Via Jonha Revesencio 
Second in a five-part series. A New York Times article in Sunday's editions highlighted smaller, niche social networks that gave people more control over their privacy when compared to the giants such as Facebook, Google+ and Twitter. 
Since March, the credit card company has been offering customers deals for groceries, clothing, flowers, and more using Twitter hashtags. Via Jose H. Flores 
According to a “Benchmark and Trend Report” from Experian Hitwise, Pinterest—the virtual pinboard—has rocketed to the number three spot among social... Via Annie Infinite |
Whether you're a recent grad who needs a leg-up on the job hunt or a current user who needs a refresher course, Mashable's LinkedIn guide can help. Via David Blundell 
Giuseppe Mauriello: Learnist is a new site (still in beta) that aims to be like Pinterest but for sharing learning resources. On Learnist you can create pinboards of materials organized around a topic. You can pin images, videos, and text to your boards by using the Leanist bookmarklet, by manually entering the URL of a resource, or by uploading materials to your boards.
From article by Mashable:
"Grockit's latest product re-configures online content such as YouTube videos, Wikipedia entries and ebooks into ordered lesson plans.
Unlike Pinterest, however, creators suggest a path in which to consume each content component. Users can check off each component as they go or “re-add” it to one of their own learnings.
Grockit founder Farbood Nivi argues that expert curation helps avoid the misinformation, hacked-together how-to articles and other useless content one must weed through in a typical Google search. It also provides a clear learning path and eventually, he hopes, will include some form of assessment..."
Read full article: http://j.mp/MGkVD2
Request an invite and try it here: http://learni.st
Via Giuseppe Mauriello ![Who Are the Top Retailers on Social Media? [INFOGRAPHIC] | social: who, how, where to market | Scoop.it](http://img.scoop.it/HkrfO-HlAr8aga8TxI1ziTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
![Who Are the Top Retailers on Social Media? [INFOGRAPHIC] - Mashable | social: who, how, where to market | Scoop.it](http://img.scoop.it/wH5MyK5DWZUWXlQcT5ZbPjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
You should never do these things. Never ever ever.
11 Ways You're Annoying On Twitter.... Via neulabs, Jose H. Flores 
How small business can perform better than brands in social media by focusing on simple goals, being human, ensuring satisfaction and measuring ROI...
I currently have the fortune to experience two different fronts of digital marketing. Under Plural, I work with brands and, with SocialMouths I mostly jam with small business, personal brands, and bloggers.
One of the reasons I absolutely love this setup is that they are two different worlds in how the social web is approached, how it’s handled and how success is measured.
So I’m here to tell you that, despite the ridiculous budgets and unlimited resources, small business has a huuuge advantage over brands when it come to social media.
Here are my thoughts:
Strategy. Or Not?
Read more: http://bit.ly/JkdIDq Via Martin Gysler 
You may have been confused if you read this morning’s Facebook headlines. 
Many small businesses have turned to blogging as a way to engage and further connect with customers. But making mistakes in your blog can kill your business. Here are some of the biggest to avoid.
Blogging for your business is important, but doing it wrong can cost you customers and your reputation. As more and more small businesses enter the world of content development, the scrutiny continues to increase. Consumers can be retained or lost simply from your blogging efforts, so its imperative this public-facing activity is done correctly.
In this guide, we'll explore why small businesses should have a blog, a company that is doing it right, the biggest mistakes made by small businesses, and how to avoid those potential pitfalls.
7 Blogging Mistakes that Small Businesses Make: Why Start a Blog?
Read more: http://bit.ly/IX3t9i Via Martin Gysler 
This post was written by Melonie Gallegos for iMediaconnection
In this piece, there are 8 tips to help marketers can get in on the social curation boom in a meaningful way - that means Pinterest and beyond!
Here's an excerpt:
"Curation is a long-standing tradition of collecting, saving & organizing objects. Today it takes on a different meaning. Organizataions have evolved from collecting artifacts to digital curation of media and content"
When human behavior shifts and it certainly has, (more about that in the article), brands are quick to follow suit.
Here are some highlights:
There are a lot of websites offfering curation-type services
To get a clear sense of how a brand might leverage curation in this article, they have broken them down into categories.
**social bookmarking and news
**sharing
**Aggregation and syndication networks
**There are 8 ways your brand can get in on the action
Here are a few that caught my attention:
Become a curator creator
**Create your own Pinterest board and it's more than just slapping images, it takes thought, strategy, being part of the community and continually showing up
**appreciating other people's content and having two-way conversations
Create an Interest-based content strategy
**Focus on the interests of your audience, not your products and services!
**Allign their real-life interests with your brand position
Curated by Jan Gordon covering "Pinterest Watch"
Read full article here: [http://bit.ly/IXNQQB] Via janlgordon 
What do you use as your daily Social Media dashboard every day?
Yet, in recent months, there were a great number of browser extensions released, specifically for Twitter.com. They help you create a much greater experience right inside Twitter.com.
What I like best about this is that you are in charge regarding how many bells and whistles you are adding. You can basically fully customize your own Social Media dashboard.
So here are my top 5 finds you can use to make Twitter.com a truly powerful Social Media tool for you:...
Read more: http://bit.ly/IjmxO3 Via Martin Gysler 
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