Facebook buys Gowalla | Social Web Innovation | Scoop.it

Facebook has acquired location sharing service Gowalla for an undisclosed sum, according to a source close to Gowalla.

Launched in 2009, Austin-based Gowalla went head-to-head with direct rival Foursquare, but lost. Badly trailing Foursquare in user adoption, Gowalla recently shifted directions, recasting itself as a travel guide.