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Rescooped by Heather James from Sensing Social Sentiments
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Twitter to invest $10M in MIT social-media research lab - San Francisco Business Times

Twitter to invest $10M in MIT social-media research lab - San Francisco Business Times | Social & Web Analytics | Scoop.it
The new initiative, based at the MIT Media Lab, will focus on the development of new technologies to make sense of semantic and social patterns across the broad span of public mass media, social media, data streams and digital content.

Via Silvia Pernsteiner
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Stuart Shulman's curator insight, January 31, 2015 6:19 AM

Sending a ripple of serious data envy through the #Twitter research world...

Rescooped by Heather James from Big Data
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Big Data Enables Hyper-Local Real-Time Weather Forecasting

Big Data Enables Hyper-Local Real-Time Weather Forecasting | Social & Web Analytics | Scoop.it
Thanks to combining more data from more sources and the advance of supercomputers, weather forecasting is becoming a lot more accurate.

Via Vanrijmenam
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Speakers - Big Data & Marketing Innovation Summit, Miami

Speakers - Big Data & Marketing Innovation Summit, Miami | Social & Web Analytics | Scoop.it
The Big Data & Marketing Innovation Summit, Hear stories of how organizations have successfully empowered employees to Think Big ... and then how they have supported those ideas to make them happen through Big Data and analytics
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Rescooped by Heather James from Sentiment Analysis, Text Mining, Recommender Systems
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Sentiment analysis: a comparison of four tools

Sentiment analysis: a comparison of four tools | Social & Web Analytics | Scoop.it
Last week I had the privilege of organising the 13th meeting of the London Text Analytics group, which featured two excellent speakers: Despo Georgiou of Atos SE and Diana Maynard of Sheffield Univ...

Via Ivan Berlocher
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Rescooped by Heather James from SEO and Social Media Marketing
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10 Reasons to Combine Search and Social (Infographic)

10 Reasons to Combine Search and Social (Infographic) | Social & Web Analytics | Scoop.it

The integration of social media signals to search algorithms is changing how search engines are performing. Studies show at least 58% of consumers go to search engines to search for something online, while 40% would then seek further decision-making help through their friends or colleagues at social media.

 

All-in-all, about 48% of consumers are using some forms of combining social media with search to help them in their purchasing decisions.

 

Infographic at: www.business2community.com/infographics/10-reasons-combine-search-social-infographic-0959819#!bp9xYI


Via Antonino Militello
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Michael N. Francis's curator insight, July 30, 2014 11:32 AM

From a branding (top of mind) point of view the more the client/customer sees the messaging the more they are likely remember and engage with it.

 Michael N. Francis

 

I Create Perceptions That Increase Your Profits !

Athena Catedral's curator insight, August 6, 2014 4:15 AM

 Combining social & search delivers twice the results

Rescooped by Heather James from BIG data, Data Mining, Predictive Modeling, Visualization
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3 big ideas for big data in the public sector - O'Reilly Radar

3 big ideas for big data in the public sector - O'Reilly Radar | Social & Web Analytics | Scoop.it
If you're going to try to apply the lessons of Moneyball to New York City,' you'll need to get good data, earn the support of political leaders and build...

Via AnalyticsInnovations
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Rescooped by Heather James from Social Media, SEO, Mobile, Digital Marketing
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Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began | Social & Web Analytics | Scoop.it

Internet usage on mobile now exceeds desktop. The time has come to consider integration of mobile-friendly versions of all mission-critical assets.


Via Kamal Bennani
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Rescooped by Heather James from Social Media and Healthcare
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How 4 Healthcare Institutions Are Leading the Conversation With Social

How 4 Healthcare Institutions Are Leading the Conversation With Social | Social & Web Analytics | Scoop.it

Social media’s rise in popularity has sparked some concerns for the healthcare industry in the past, but it seems that a happy balance has been found between privacy and outreach. Over the past several years, the number of healthcare professionals using social media has grown significantly, and their timing is perfect.

According to research by the Pew Internet Project, 72 percent of Internet users searched online for health information in the past year. Whether they’re looking up health insurance options, locating the best nearby hospital, or just educating themselves about particular medications, consumers have forced the healthcare industry to embrace social platforms.

At the same time, healthcare professional and institutions are using different social media tools to reach, educate, and inspire their patients. Let’s look at how they’re doing it.

Sunnybrook Hospital

 

Hospitals are making incredible use of Twitter’s real-time stream. Live-tweeting a risky procedure such as brain surgery might seem crazy, but for the medical team at Henry Ford Hospital in Detroit it was an incredibly rewarding and enlightening experience. While performing surgery on a patient, doctors discussed the procedure with more than 1,900 people following along on Twitter.

More recently, Sunnybrook Hospital in Toronto took to the platform to live tweet heart surgery. Not only does this help to demystify what happens in the operating room, but it also helps raise awareness about specific medical conditions. Twitter followers were able to tweet questions to doctors in real-time and get immediate answers right from the operating room in both cases.

Rush University Medical Center

 

In addition to managing a presence on Twitter and Facebook, the Rush University Medical Center also gets personal through blogging. Rush InPerson is a forum for doctors, nurses, professors, students, and patients to share their experiences about life at the medical center in Chicago. The posts include interviews with hospital staff, patient testimonials, historical updates, and other valuable information for patients.

Rush also manages a separate blog which is more of a resource for journalists, bloggers, and other individuals interested in health care updates from the medical center. Rather than showcasing personal updates from actual team members, however, the Rush News Blog is operated by the Rush Media Relations team. Managing two separate blogs might not be feasible for every business, but it’s a great way to highlight different voices while making sure the right information is shared with the appropriate audience.

Mayo Clinic

 

It shouldn’t come as a surprise that we’ve included the Mayo Clinic, which has long been seen as the flagship example for social media in the health care industry. Not only was it one of the first to offer online resources for patients, but it also launched the Mayo Clinic Center for Social Media, a program aimed at improving the use social networks for better global health.

In addition to being active on Facebook, Twitter, and YouTube, the Mayo Clinic has also adopted newer services like Pinterest into its outreach strategy. The brand has amassed almost 11,000 followers on Pinterest with 21 boards and more than 600 Pins. The variety of its Pins shows that it can appeal to a wide range of interests — from general health and fitness to more specific conditions like diabetes and concussions.

Advocate Health Care

 

Not every healthcare-related company has time to write long-form articles or develop an in-depth, multi-platform social media strategy. But that doesn’t mean you can’t take advantage of any form of social media. After having success with Pinterest,Advocate Health Care turned to Instagram as the next logical step for its outreach strategy. The brand’s first major campaign, #StoriesoftheGirls, coincided with Breast Cancer Awareness month and encouraged women to upload photos of their “best girl moments” using the hashtag.

The goal of this campaign was to raise awareness for breast cancer and prevention, as well as Advocate’s services. “We knew being on Instagram would be an easy way to get women to share their pictures,” explained Stephanie Johnson, Advocate’s director of public affairs. Within the first week, more than 100 women had uploaded photos. Not only did it help to drive awareness, but it also gave Advocate a better look at who its patients are.

These are only a handful of the ways the healthcare industry is using social media to connect with patients and provide ongoing education to the public. As social media continues to evolve, its adoption by health professionals and patients will only grow. Make sure that you’re ready to grow with them by understanding not only how the public consumers health information, but what type of information they’re looking for and on which platform.

 


Via Plus91
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Rescooped by Heather James from Text Analysis, Text Mining, Sentiment Analysis, Entity Extraction
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SentiWords | HLT

SentiWords | HLT | Social & Web Analytics | Scoop.it

Via Ralph Poole
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Ralph Poole's curator insight, April 4, 2014 2:25 PM

SentiWords is a high coverage resource containing roughly 155.000 words associated with a sentiment score included between -1 and 1. Words in this resource are in the form lemma#PoS and are aligned with WordNet lists (that include adjectives, nouns, verbs and adverbs). Scores are learned from SentiWordNet and represent state-of-the-art computation of words' prior polarities (i.e. polarity for non-disambiguated words) using SWN.  SentiWordswas built using the method described in Guerini et al. (2013) and the dataset presented in Warriner et al. (2013).

Rescooped by Heather James from Web Analytics and Web Copy
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10 Ways To Improve Google Analytics Data Accuracy | Analytics & Optimization

We've all been there. Everything on surface looks like it's running smoothly. Data is coming in. The 30,000-foot view of your account looks like business as usual. You start upping your analytics game. Maybe you took some training and you're getting your hands dirty asking the tough questions of your data. But how do you know if you can trust your data in the first place?  

Via paulo oliveira
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Rescooped by Heather James from Big Data Analytics and Machine Learning in Telecom
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Big data and analytics customer journey map for telecommunications - YouTube

http://www.ibmbigdatahub.com/industry/telecommunications Big data and analytics is creating opportunities for communications service providers (CSPs) to esta...

Via Sathya Pandalai, Lars Ahlfors
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Rescooped by Heather James from Digital Analytics at VijayWeb
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Multichannel Marketing Metrics » So, what is Digital Analytics then?

Multichannel Marketing Metrics » So, what is Digital Analytics then? | Social & Web Analytics | Scoop.it
We'll also see the more mundane proposition that Digital Analytics is the combination of web, mobile, and social analytics and also includes VOC, benchmarking, email analytics, search analytics, performance, replay, etc.

Via Vijay Bathula
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Rescooped by Heather James from Social Media Sentiment
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White Paper: Top Social Media Monitoring Tools of 2012

White Paper: Top Social Media Monitoring Tools of 2012 | Social & Web Analytics | Scoop.it
White Paper: Top Social Media Monitoring Tools of 2012 http://t.co/BELQHofewZ

Via Hayden Richards
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Hayden Richards's curator insight, April 15, 2014 4:06 AM

This list is still a good reference point in Q2 2014.

Rescooped by Heather James from The MarTech Digest
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The Seven Deadly Sins of Marketing Automation - Profs

The Seven Deadly Sins of Marketing Automation - Profs | Social & Web Analytics | Scoop.it

Digest...

 

1. No documented strategy

2. Using marketing automation as a glorified email marketing tool

If you're using your marketing automation tool as a glorified email marketing service, you aren't harnessing the full power of the software. Depending on the tool you're using, that could include features like:

>> Search engine optimization

>> Lead scoring

>> Landing pages

>> Metrics and reporting

3. Excluding other teams

4. Selling instead of nurturing

Lead nurturing is one of the most powerful aspects of any marketing automation tool and is designed to help move people along the sales funnel. If they're in the early stages the buyer journey, you can nurture these leads by sending them useful content about broad topics related to their interests and aligned with your company's philosophy. 

5. Not producing enough targeted content

6. Tracking the wrong metrics

7. Running on autopilot

Despite the name, marketing automation doesn't mean you can go on autopilot. Just like your leads must be nurtured, you marketing automation programs also need to be nurtured.

 

__________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via marketingIO
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marketingIO's curator insight, August 20, 2014 5:48 PM

It's what you'd expect, and it boils down to using everything that is available to you.


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Schedule - Big Data & Marketing Innovation Summit, Miami

Schedule - Big Data & Marketing Innovation Summit, Miami | Social & Web Analytics | Scoop.it
The Big Data & Marketing Innovation Summit, Hear stories of how organizations have successfully empowered employees to Think Big ... and then how they have supported those ideas to make them happen through Big Data and analytics
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The best e-mail subject line for salespeople [infographic]

The best e-mail subject line for salespeople [infographic] | Social & Web Analytics | Scoop.it
Making sales by e-mail can be tough now that so many customers are accustomed to pitching most of what comes into their Inbox, so how do you break through the barrier of experience?

You might be...
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Rescooped by Heather James from Cloud, CRM, Analytics, IoT, CX, AI... IT-Business Innovation
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The truth about big data: It's more than technology

The truth about big data: It's more than technology | Social & Web Analytics | Scoop.it
Big data is a maddeningly broad concept, in part because it represents a new, iterative approach to solving problems.

Via Alama
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Rescooped by Heather James from Social Media, SEO, Mobile, Digital Marketing
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Instagram vs. Vine: Which Is Better for Ecommerce?

Instagram vs. Vine: Which Is Better for Ecommerce? | Social & Web Analytics | Scoop.it

Instagram added video to its app in the summer of 2013. This feature came just five months after the launch of Vine, the video-sharing app. Both apps allow the creation of short videos and both are backed by social media giants: Vine by Twitter and Instagram by Facebook. One year later, which app has won the battle for video dominance and marketers’ attention?

 


Via Kamal Bennani
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Rescooped by Heather James from Sensing Social Sentiments
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How Big Businesses Use Colors to Affect Your Emotions [Infographic]

How Big Businesses Use Colors to Affect Your Emotions [Infographic] | Social & Web Analytics | Scoop.it

How does the color in your logo make your customers and prospects feel? Here's a look at the emotions certain colors elicit and iconic business logos that use those colors.

 

Blue summons images of the sky and sea, which makes people feel such emotions as comfort, understanding, clarity, calm, and trust, according to the FinancesOnline's infographic.

 

"Green is associated with the harmony of nature," states the infographic. "What you feel is calm, relaxed, trust, peaceful, and hopeful."

Black conjures ideas of sophistication and boldness. "Black is associated with the formality and mystery of night," suggests FinancesOnline.

To find out more about logos, how much they cost, and how famous ones have evolved, check out the infographic:

 


Via Russ Merz, Ph.D., massimo facchinetti, Silvia Pernsteiner
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Russ Merz, Ph.D.'s curator insight, July 27, 2014 4:07 PM

Another look at the relationship between the use of color in #brand communications and #emotional response.

Paulette Steele's curator insight, July 28, 2014 8:03 PM

Really interesting to see the impact of logos!

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Facebook — the Big Tobacco of Social Media

Facebook — the Big Tobacco of Social Media | Social & Web Analytics | Scoop.it
There was outrage recently when Facebook users discovered that they may have been part of a large social media experiment that manipulated their emotional responses on the network. Frightening,
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Rescooped by Heather James from Social Media Sentiment
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Social Analytics Breakdown: Resonance, Influence, and Sentiment - mBLAST Blog

Social Analytics Breakdown: Resonance, Influence, and Sentiment - mBLAST Blog | Social & Web Analytics | Scoop.it
Great conversation with Carol Rozwell of Gartner recently.  We had the opportunity to demo our latest social analytics tool: resonance-tracking (white paper here).

Via Hayden Richards
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Schedule - Social Media & Web Analytics Innovation, San Francisco

Schedule - Social Media & Web Analytics Innovation, San Francisco | Social & Web Analytics | Scoop.it
Social Media & Web Analytics Innovation Summit
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Rescooped by Heather James from Social Media Marketing Strategies
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Where is Google Taking Us?

Where is Google Taking Us? | Social & Web Analytics | Scoop.it

And somewhere deep in the bowels of Google’s conclave, some behavioral scientists and search engineers will be gauging public acceptance of that success, making recommendations on how to improve from acceptance to embracing while they’re fine-tuning the entire process.


Via Level343
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Level343's curator insight, April 26, 2014 3:35 PM

Those of us that work in online marketing are well aware that Google is constantly changing the way it selects which sites to show in the SERPs, in which order of importance to display them, and even which sites to downgrade or exclude.

 
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Sentiment Analysis and Business Sense

Sentiment Analysis and Business Sense | Social & Web Analytics | Scoop.it
By Seth Grimes, Founding Chair, Sentiment Analysis Symposium



Given: Sentiment -- opinion, emotion, and attitude -- is a clear customer-experience indicator. Discover business value in...
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Schedule - Social Media & Web Analytics Innovation, San Francisco

Schedule - Social Media & Web Analytics Innovation, San Francisco | Social & Web Analytics | Scoop.it
Social Media & Web Analytics Innovation Summit
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