Hace unos días publicaba cómo usar las llamadas a la acción en los anuncios de Facebook para mejorar el impacto de las campañas, y hoy quiero contaros cómo utilizar esas mismas llamadas a la acción pero incluidas en este caso en las actualizaciones que hacemos a diario en nuestras páginas...
Most people don't have a sense for how social media, AdWords, and SEO interact, overlap, or impact the business. Businesses want to know which one they should use, and the answer is (as always) that it depends.
Did you know that with more than 13 million followers, Facebook is the most followed company on Twitter and the crown of most engaging brand goes to eBay. What if I told you that, 58 percent of world's top brands have over 100,00 followers on Twitter, and that, majority of brands average at most ten tweets per day.
Let’s be real here, measuring your social efforts is a pain in the butt. I mean, there are tons of metrics to track, and data to look at, but actually knowing if you’re making an impact to the organization, that’s a bit trickier. Right? It’s simple to track followers and see which platforms send you traffic, but how do you know that you’re meeting your goals? How do you make sure e...
Instagram video burst onto the scene in mid-2013, and in the months since then we’ve seen good, bad, and ugly video efforts from brands. The good news is that when companies do get it right, Instagram video efforts actually seem to pay off.
Hashtags are more than just a way to categorize posts or add a narrative to your updates. Here are some innovative ways you can use hashtags as a mean to drive conversation, harness public support, and garner attention for your brands.
So, you’ve decided that it’s time to take your business online in hopes of achieving social media marketing success. Welcome to the here and now; we’re glad you could make it. However, don’t expect to become an instantly successful, revered brand just because you create a few social media accounts. There’s more to it than just showing up.
TripAdvisor commissioned a report last December in order to better understand the importance of review sites in the decision-making process of travelers around the world. The study, conducted by PhoCusWright with over 12,225 respondents, has many important findings.
Con más de 150 millones de usuarios activos en el mundo, Instagram se consolida como una de las redes sociales más interesantes para las marcas. Hoy repasamos algunas de las campañas más originales en Instagram
Clubes de inversores pero en Internet. Esa es la idea que subyace en las redes sociales bancarias, un nuevo tipo de sitio que sigue la estela de Facebook o MySpace pero especializado en los asuntos financieros. No asesora un analista profesional, sino otros inversores que comparten sus experiencias e intuiciones en la búsqueda del mejor rendimiento para …
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.