Facebook is launching a new content group to work with the film and television industries, and new products on the way will make non-friend and non-public data more available, which should help films and TV shows become even more social, Manager of...
Consumers' interaction with social media in relation to their television viewing is relatively modest compared to other forms of communication, and lags behind other online media, TV promotions and, especially, offline communication, according to a...
A world-first neuro study has served up some interesting facts on social media interaction and the first screen, writes Sebastian Rennie. The most important impact will be on when and how advertisers manage their in-program messaging.
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