Ensequence signed a deal with Sony Electronics that could help ESPN, Turner Broadcasting, AMC and other networks deliver interactive advertising and programming to connected TVs.
Sony said it will embed Ensequence's interactive TV platform in all new TVs, beginning in the first quarter. Viewers that have purchased a 2011 or 2012 model from Sony can receive the platform through a software update, the companies said.
Ensequence and Sony will rely on automatic content recognition (ACR) technology to trigger interactive overlays in programming and advertising.
Via Nicolas Weil