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"Anna Jackson explores the world of social or second screen television and looks at a new app for local TV series The Almighty Johnsons."TV lives on!"
Quote: "According to Nielson, approximately 5% of American households have abandoned their television sets, using computers, smartphones and tablets to consume TV and video content rather than watching ‘traditional TV’". Second screen increased engagement is becoming very important to those who are in the business of television. It’s now very easy for viewers to filter out traditional TV advertising, so Social TV offers valuable alternative commercial models for broadcasters and content providers" Unquote
TV is still very powerfull. We know that - 2nd screen is rising - and in the EU we are - mine opinion- miles behind look at zeebox for instance.
Christine Champagne: "HBO’s head of social media marketing, Sabrina Caluori, talks about the evolution of HBO Connect and social TV."
A look at HBO's strategy for brand extensions and audience engagement in the social media space.