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Rescooped by Ludovic Bostral from La Nouvelle Télévision
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Google entre sur le marché du « second écran »

Google entre sur le marché du « second écran » | Social TV is everywhere | Scoop.it
DR Après Twitter et Facebook , un autre géant du Net se met à l'heure du « second écran ». Google a conclu un partenariat avec Fox...

Via Clément Morin
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Rescooped by Ludovic Bostral from TV Everywhere
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Digital Services Seek a Captive Consumer

Digital Services Seek a Captive Consumer | Social TV is everywhere | Scoop.it

... The biggest tech companies are no longer content simply to enhance part of your day. They want to erase the boundaries, do what the other big tech companies are doing and own every waking moment. The new strategy is to build a device, sell it to consumers and then sell them the content to play on it. And maybe some ads too.  Last week’s news that Google is preparing its first Google-branded home entertainment device — a system for streaming music in the house — might seem far afield for an Internet search and advertising company, but fits solidly into a industrywide goal in which each tech company would like to be all things to all people all day long.  “It’s not about brands or devices or platforms anymore,” said Michael Gartenberg, an analyst at Gartner. “It’s about the ecosystem. The idea is to get consumers tied into that ecosystem as tightly as possible so they and their content are locked into one system.”


Via Peter Rosenberg
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Tom George's comment, February 12, 2012 10:37 PM
Nice find Peter and so true. Thanks for this today.
Rescooped by Ludovic Bostral from SocialTV - SecondScreen
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Intéressant! Google fait son entrée dans la #SocialTV => Voter pr un candidat #AmericanIdol

Intéressant! Google fait son entrée dans la #SocialTV => Voter pr un candidat #AmericanIdol | Social TV is everywhere | Scoop.it
Google today launched a new feature that lets American Idol fans vote for their favorite performers directly from the search engine from their phone, table

Via Phil Khattou
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