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Living Social: How Second Screens Are Helping TV Make Fans - Nielsen Social

Living Social: How Second Screens Are Helping TV Make Fans - Nielsen Social | Social TV is everywhere | Scoop.it
How is #socialmedia changing the relationship viewers have with TV? #secondscreen #socialtv http://t.co/d74FEtyqlc http://t.co/eLG2vFSD0K

Via Mattia Nicoletti, Clément Morin
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Second-screen apps? Viewers say ho-hum, but execs see potential

Second-screen apps? Viewers say ho-hum, but execs see potential | Social TV is everywhere | Scoop.it
Networks, advertisers and tech start-ups have been trying to better engage consumers who increasingly play with their smartphones and tablets while watching TV.

Via Clément Morin
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TV Viewers Aren't Thrilled with Second-Screen Synchronized Content, Study Finds

TV Viewers Aren't Thrilled with Second-Screen Synchronized Content, Study Finds | Social TV is everywhere | Scoop.it
Call it app-athy: While the majority of TV viewers are sitting on their couch with a mobile device in hand, most think second-screen content synchronized with a TV show is just... sort of OK. Accor...

Via Mattia Nicoletti, Clément Morin, laurent tescari
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Is the second screen obsession over-rated?

Is the second screen obsession over-rated? | Social TV is everywhere | Scoop.it
The media industry loves the second screen phenomenon, but most people aren't actually using their tablets to do things related to the programs or advertising they're watching on TV, according to OzTam.

Via Mattia Nicoletti, Clément Morin
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Mattia Nicoletti's curator insight, February 28, 2013 2:26 AM

Australians seem not to like second screen...

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2 internautes sur 3 utilisent un autre écran devant la télévision

2 internautes sur 3 utilisent un autre écran devant la télévision | Social TV is everywhere | Scoop.it

Via Clément Morin
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Report: Second Screen Society - Transforming Video Consumption [2402] | Second Screen - TV App Market

Report: Second Screen Society - Transforming Video Consumption [2402] | Second Screen - TV App Market | Social TV is everywhere | Scoop.it
TV App Market - Second Screen, Social TV, Transmedia, VoD, Connected TV News and Opinion

Via Clément Morin
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Match study presentation - Social TV by Havas Media Belgium - 5 12 2013

A cross media study - TV and social activity - ran by Havas Media Brussels and Tevizz.78 days of analysis. 6 channels, 258 broadcasts, 23 programs in the North

Via Phil Khattou, Clément Morin
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