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Seevibes Brand Affinity Index Connects Marketers with Social TV Audiences

Seevibes Brand Affinity Index Connects Marketers with Social TV Audiences | Social TV is everywhere | Scoop.it
Seevibes, a leading social TV analytics company in Canada, recently released a white paper showing the connection between consumers, advertisers, and brands.
The study measured 1,200 TV shows and 600 brands in Canada.

Via Mattia Nicoletti, Clément Morin
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Now That Nielsen Tracks Tweets, How Will That Change TV?

Now That Nielsen Tracks Tweets, How Will That Change TV? | Social TV is everywhere | Scoop.it

It’s safer to say that Social TV metrics are here to stay, now that Nielsen has acquired its way into the space. Will that change TV? It should, but maybe not in the way you think.


Via Nicholas Barr
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Beyond Sentiment Analysis: Canvs Takes Instant Social Temperature Of TV Shows

Beyond Sentiment Analysis: Canvs Takes Instant Social Temperature Of TV Shows | Social TV is everywhere | Scoop.it
Judging the success of a TV show used to be a relatively simple matter. Nielsen crunched the viewership numbers and shows survived and died based on the ratings. The rise of social media and especially its second-screen applications has complicated the picture by adding a rich stream of complementary data. Now television networks and producers […]

Via Mattia Nicoletti, Clément Morin
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Bluefin Labs Launches Social TV Analytics Product Built for Brands

Bluefin Labs Launches Social TV Analytics Product Built for Brands | Social TV is everywhere | Scoop.it

Bluefin Labs, the social TV analytics company, today announced the launch of Signals Brand Edition, a platform that measures and analyzes the social media performance of TV ad campaigns at scale. Since the birth of television advertising, there has never been an automated system that tracks all commercials -- where they are running and how people are responding in social media -- until now. Bluefin Labs launches with several initial clients including PepsiCo, Kraft Foods, Mars, Humana and Quicken Loans, together with agency partners Starcom MediaVest Group, Hill Holliday, Horizon Media, Initiative, MediaCom, Optimedia and Zenith Media.

 

The introduction of Signals Brand Edition gives brands the ability to track commercials that run across U.S. national television, see a clear picture of when and where they air, and gain insight into how a TV campaign moves consumer conversation in social media. Via an online dashboard, brands can now measure the impact of TV ads on brand conversation and discover the volume of social media users exposed to their TV ads. Signals Brand Edition also analyzes brand and lifestyle affinities of TV audiences, so brands can better target their TV campaign toward consumers who are most likely to respond and engage.


Via Nicolas Weil
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