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MTV exec: Social is a new programming platform

MTV exec: Social is a new programming platform | Social TV is everywhere | Scoop.it
How can TV networks leverage the power of social networks to build their audiences?
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Getting More Exposure and Visibility for Your Video By Using Metadata

Getting More Exposure and Visibility for Your Video By Using Metadata | Social TV is everywhere | Scoop.it

The way the search engine knows how to put the aspects together and find the most relevant results is through titles, tags, and descriptions.

 

For YouTube users, the proper application of metadata in video SEO efforts–descriptive words attached to a video that aid in search–is an absolute must to get noticed.

 

Here is the Playbook’s overview: 

Source: The Role Of Metadata In Video SEO, Part 1: The YouTube Creator Playbook http://www.reelseo.com/metadata-in-video-seo/


Via Robin Good
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Mynd's Discovery App: Find and Recommend Entertainment, Eventually across All Devices - LAUNCH -

Mynd's Discovery App: Find and Recommend Entertainment, Eventually across All Devices - LAUNCH - | Social TV is everywhere | Scoop.it
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Scoop: Skype founders gunning for Netflix with Vdio

Scoop: Skype founders gunning for Netflix with Vdio | Social TV is everywhere | Scoop.it
First there was Rdio, now there is Vdio: The Skype founders have stealthily been working on a new video service that seems to be gunning straight for Netflix.
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TechCrunch | BuddyTV Partners With AT&T To Let You Turn Your U-verse Into A Smart TV

TechCrunch | BuddyTV Partners With AT&T To Let You Turn Your U-verse Into A Smart TV | Social TV is everywhere | Scoop.it
Back in July, Erick took a trip to a hotel suite in Manhattan to get a demo of BuddyTV's new iPhone app. You can check it out here.
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@YouTube Makes the Case That It Helps Build Brands via @nytimes

@YouTube Makes the Case That It Helps Build Brands via @nytimes | Social TV is everywhere | Scoop.it

"DESPITE online video and commercial-skipping DVRs, companies still spend 38 percent of their advertising budgets on television ads and just 1 percent on online video. YouTube is trying to change that.

 

In a bid to lure TV ad dollars, YouTube is making the case to brands that online video is the best way to reach customers. It is part of the YouTube’s evolution from a free-for-all Web site for goofball videos to, it hopes, a destination for professionally produced videos and the advertisers that want to appear near them."


Via @zbutcher
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TV 2020 - The future of television

Authors: Andreas Neef, Willi Schroll, Dr.

Via Luc Debaisieux
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Let's do the television time-shift

Let's do the television time-shift | Social TV is everywhere | Scoop.it
Peter Preston: Technologies like Sky+ and TiVo have changed our viewing habits – and ruined TV water-cooler moments...
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NBC uses Twitter to help launch new drama 'Grimm'

NBC uses Twitter to help launch new drama 'Grimm' | Social TV is everywhere | Scoop.it

NBC is giving Twitter users a sneak peek at one of its new fall series. Two weeks before the drama "Grimm" debuts on NBC, the network is making the first episode available to those...


Via Virginie Colnel
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pour de nouveaux usages sociaux du média télévision ? | The Connecting Place

pour de nouveaux usages sociaux du média télévision ? | The Connecting Place | Social TV is everywhere | Scoop.it
De retour de l’Advertising week 2011, Eric Scherer et France Télévision npous proposent de partager un cahier très intéressant sur « la vie connectée ».
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Le streaming de films via iCloud sur la bonne voie ? | Le Journal du Geek

Le streaming de films via iCloud sur la bonne voie ? | Le Journal du Geek | Social TV is everywhere | Scoop.it
Aux dernières nouvelles, Apple serait sur le point de sceller un deal avec les principales majors du monde du cinéma, en vue de permettre de streamer depuis...
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Médias et réseaux sociaux : « La Télé sociale existe déjà » - Terrafemina

Médias et réseaux sociaux : « La Télé sociale existe déjà » - Terrafemina | Social TV is everywhere | Scoop.it
TerrafeminaMédias et réseaux sociaux : « La Télé sociale existe déjà »TerrafeminaTV, radio, web ou papier, peut-on encore figer les médias dans leur support ? Et si l'interaction et les réseaux sociaux abolissaient les frontières ?
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40% of Tablet and Smartphone Owners Use Them While Watching TV | Nielsen Wire

40% of Tablet and Smartphone Owners Use Them While Watching TV | Nielsen Wire | Social TV is everywhere | Scoop.it
American consumers are increasingly connected, and our recent survey shows they are increasingly multimedia multitasking.
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Netflix, Microsoft, Akamai, Harmonic, Qualcomm and Ericsson Discuss The New HTTP Standard, MPEG-DASH | Dan Rayburn - StreamingMediaBlog.com

Netflix, Microsoft, Akamai, Harmonic, Qualcomm and Ericsson Discuss The New HTTP Standard, MPEG-DASH | Dan Rayburn - StreamingMediaBlog.com | Social TV is everywhere | Scoop.it
The recently developed MPEG-DASH provides a standard specification for multimedia streaming over the Internet and is at the heart of the future growth of the online video industry.
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New solutions for the new era of TV interfaces

New solutions for the new era of TV interfaces | Social TV is everywhere | Scoop.it
It will take more than a five-button remote control to efficiently navigate the new universe of video content now available. That means a new user interface for the video viewing experience is inevitable, and many companies are involved.
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European public broadcasters take to HbbTV

European public broadcasters take to HbbTV | Social TV is everywhere | Scoop.it

Momentum behind the HbbTV hybrid standard designed to unify broadcast and broadband services behind a common user interface is gathering pace in Europe outside the UK with trials or deployments by several major public broadcasters. Even in the UK, HbbTV is gaining some ground, having been adopted there by the Digital TV Group (DTG), responsible for digital terrestrial broadcasting, in the 7th edition of its D-Book. This defines the interoperability specification for UK digital terrestrial television, and by endorsing HbbTV, the DTG has created some confusion since the country appeared to be adopting an alternative platform, YouView. This is a consortium backed by the BBC, ITV, Channel Four, Channel Five, BT, TalkTalk and Arqiva, aiming to launch its proposed hybrid broadcast and broadband platform in February 2012. As provider of the UK’s terrestrial infrastructure, Arqiva now appears to have a foot in both the YouView and HbbTV camps, so the future course of UK hybrid DTT services is unclear.

 

Outside the UK, though, Europe is rallying behind HbbTV, with NPO (the Dutch public broadcasting organization) conducting HbbTV trials on the Canal Digital satellite DTH platform and on the Ziggo cable networks, according to Dutch magazine Totaal TV. The Canal Digital trials are kicking off with Sony Bravia connected TV sets that have built-in satellite tuners as well as HbbTV support. Other leading CE manufacturers, including Philips and Samsung, plan to pile into the burgeoning Dutch hybrid market with HbbTV enabled TVs by the end of the year. The services will include an HbbTV “red button” that will enable interactive services combining linear and Internet content to be unified within personalized EPGs.


Via Nicolas Weil
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Power to the people – personalising the TV experience via @digitaltveurope

Power to the people – personalising the TV experience via @digitaltveurope | Social TV is everywhere | Scoop.it

"Pay TV operators are using personalisation as a key weapon in the fight to attract and retain customers. Graham Pomphrey reports on the latest technologies and business models available to them.

 

The average pay TV viewer is faced with a bewildering choice of content. Three hundred linear channels is not uncommon. Neither is a VOD catalogue running into thousands of hours of content. Add a few broadcaster catch-up platforms and some OTT video content and the options available to the consumer are staggering."


Via @zbutcher
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TechCrunch | USA Taps Yap.TV For New Social TV App

TechCrunch | USA Taps Yap.TV For New Social TV App | Social TV is everywhere | Scoop.it
Today the USA television network has announced a partnership with Yap.TV to power its mobile social application. Yap.TV is one of the hottest social TV apps on the App Store, offering users the chance to chat up television shows in real time.
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L’évolution des pratiques de la consommation de TV en 2011

L’évolution des pratiques de la consommation de TV en 2011 | Social TV is everywhere | Scoop.it

Lors de l’Advertising week 2011, grande messe annuelle du secteur pour le marché américain, Nielsen a présenté une série d’insights sur l’évolution de la consommation de TV en 2011.

Ce qui suit est une synthèse raisonnée de cette présentation, agrémentée de quelques extrapolations et commentaires.


Via 3SP
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Global Online TV, Video Revs Hit $22B In 2016

Global Online TV, Video Revs Hit $22B In 2016 | Social TV is everywhere | Scoop.it

One big mover will be so-called "Over-The-Top" (OTT) alternative TV/video providers that use the Internet to act like terrestrial cable operators and/or satellite programming services.  The report says: “The OTT television and video sector is on the brink of a huge take-off as the key players expand internationally, companies consolidat[ing] (with Hulu about to be sold to one of existing major players) and as new partnerships are announced on a daily basis.”


Via Peter Rosenberg
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Google, Yahoo And AOL In Original-Video Arms Race - Forbes

Google, Yahoo And AOL In Original-Video Arms Race - Forbes | Social TV is everywhere | Scoop.it
The 20th century had NBC, ABC and CBS. Will Google, Yahoo and AOL be the Big Three of the 21st?

Via Thomas Owadenko, @zbutcher
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Facebook, Netflix Team Up on Streaming Video Abroad - Forbes

Facebook, Netflix Team Up on Streaming Video Abroad - Forbes | Social TV is everywhere | Scoop.it
Facebook and Netflix are teaming up to stream content in 44 countries, but not the U.S., as the social networking site continues to to bolster its movie offerings with the video service's competitors.
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Brainsonic le Blog : Best Buy intègre le marché de la tv connectée

Brainsonic le Blog : Best Buy intègre le marché de la tv connectée | Social TV is everywhere | Scoop.it
Brainsonic est le leader européen de la production Rich Media et des chaînes de télévision Internet au service de la communication, du marketing et de la formation.
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