"DESPITE online video and commercial-skipping DVRs, companies still spend 38 percent of their advertising budgets on television ads and just 1 percent on online video. YouTube is trying to change that.
In a bid to lure TV ad dollars, YouTube is making the case to brands that online video is the best way to reach customers. It is part of the YouTube’s evolution from a free-for-all Web site for goofball videos to, it hopes, a destination for professionally produced videos and the advertisers that want to appear near them."
TerrafeminaMédias et réseaux sociaux : « La Télé sociale existe déjà »TerrafeminaTV, radio, web ou papier, peut-on encore figer les médias dans leur support ? Et si l'interaction et les réseaux sociaux abolissaient les frontières ?
It will take more than a five-button remote control to efficiently navigate the new universe of video content now available. That means a new user interface for the video viewing experience is inevitable, and many companies are involved.
Momentum behind the HbbTV hybrid standard designed to unify broadcast and broadband services behind a common user interface is gathering pace in Europe outside the UK with trials or deployments by several major public broadcasters. Even in the UK, HbbTV is gaining some ground, having been adopted there by the Digital TV Group (DTG), responsible for digital terrestrial broadcasting, in the 7th edition of its D-Book. This defines the interoperability specification for UK digital terrestrial television, and by endorsing HbbTV, the DTG has created some confusion since the country appeared to be adopting an alternative platform, YouView. This is a consortium backed by the BBC, ITV, Channel Four, Channel Five, BT, TalkTalk and Arqiva, aiming to launch its proposed hybrid broadcast and broadband platform in February 2012. As provider of the UK’s terrestrial infrastructure, Arqiva now appears to have a foot in both the YouView and HbbTV camps, so the future course of UK hybrid DTT services is unclear.
Outside the UK, though, Europe is rallying behind HbbTV, with NPO (the Dutch public broadcasting organization) conducting HbbTV trials on the Canal Digital satellite DTH platform and on the Ziggo cable networks, according to Dutch magazine Totaal TV. The Canal Digital trials are kicking off with Sony Bravia connected TV sets that have built-in satellite tuners as well as HbbTV support. Other leading CE manufacturers, including Philips and Samsung, plan to pile into the burgeoning Dutch hybrid market with HbbTV enabled TVs by the end of the year. The services will include an HbbTV “red button” that will enable interactive services combining linear and Internet content to be unified within personalized EPGs.
"Pay TV operators are using personalisation as a key weapon in the fight to attract and retain customers. Graham Pomphrey reports on the latest technologies and business models available to them.
The average pay TV viewer is faced with a bewildering choice of content. Three hundred linear channels is not uncommon. Neither is a VOD catalogue running into thousands of hours of content. Add a few broadcaster catch-up platforms and some OTT video content and the options available to the consumer are staggering."
Today the USA television network has announced a partnership with Yap.TV to power its mobile social application. Yap.TV is one of the hottest social TV apps on the App Store, offering users the chance to chat up television shows in real time.
One big mover will be so-called "Over-The-Top" (OTT) alternative TV/video providers that use the Internet to act like terrestrial cable operators and/or satellite programming services. The report says: “The OTT television and video sector is on the brink of a huge take-off as the key players expand internationally, companies consolidat[ing] (with Hulu about to be sold to one of existing major players) and as new partnerships are announced on a daily basis.”
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