A top YouTube engineer gave Streaming Media Europe attendees a peek at how the video giant operates.
YouTube's Content ID creates a fingerprint of uploaded reference material, then compares it not only to newly uploaded videos, but to every video ever uploaded to the video sharing powerhouse. And it does it in minutes.
"It uses a hell of a lot of computers to do that," said Oliver Heckmann.
Heckmann, the engineering director for YouTube Europe, gave the second day keynote address at Streaming Media Europe. In a rare peek inside YouTube's operations, he gave stats on the site, explained how the Content ID system works, and gave a glimpse at the upcoming video ad formats YouTube will use to keep both advertisers and viewers happy.
YouTube currently receives 48 hours of uploaded video each minute, Heckmann revealed. It serves 3 billion video views per day (a number that's been growing by 50 percent year-after-year) to 500 million unique users worldwide. Besides being the largest video site in the world, it's also the second largest search engine (after parent Google) - and it's not even a search engine.
Here’s a small nugget about Android 4.0, also known as Ice Cream Sandwich, that hasn’t gotten much play yet: The mobile OS now natively supports the playback of MKV files as well as streaming of Google’s WebM video format (hat tip to Richard Lawler). The changes were announced through an updated list of supported media formats on the Android developer website.
Mobile data traffic is set to explode, driven by more smartphones and tablets and the incredible growth of video traversing mobile networks. But a new video format is on its way, which could deliver the same high-quality video in half as many bits.
"DESPITE online video and commercial-skipping DVRs, companies still spend 38 percent of their advertising budgets on television ads and just 1 percent on online video. YouTube is trying to change that.
In a bid to lure TV ad dollars, YouTube is making the case to brands that online video is the best way to reach customers. It is part of the YouTube’s evolution from a free-for-all Web site for goofball videos to, it hopes, a destination for professionally produced videos and the advertisers that want to appear near them."
If you own a tablet or smartphone, and you are watching television, chances are you vacillate between two screens. That has the TV industry pretty excited these days...
...the TV industry is on board from producers all the way to the cable and satellite industries. “It’s not a matter of if anymore, it’s a matter of how quickly,” says Braxton Jarrett, CEO of Clearleap, which provides web-based content management systems cable and Internet Protocol Television providers. Jarrett says he has watched the television industry change drastically over the past 10 years, but never so quickly as right now. Second screen is right in the middle of that change.
StageVideo is hardware-accelerated video playback. What does that mean? It means that Flash puts more of the burden on your graphics card (or GPU), reducing the burden on the CPU.
The result? Massive performance savings. Of course, it depends on what you are trying to render on the screen, but in my talk I show Flash playing an HD video with some simple vector graphics rendering on top — without StageVideo I'm at 75% processor usage, and with StageVideo, I was running at 10% processor usage. WOW! Right?
What does that actually mean in practice? It means that you can deliver super high-res HD video through the Flash Player without dropping frames to more and more devices. I mean, the video quality that Flash Player can now support is pretty intense and amazing.
How can Vdio possibly compete with Netflix and its 25 million subscribers? That's a question we heard a lot when we broke the story about the new video service backed by Skype's co-founder Janus Friis yesterday.
It will take more than a five-button remote control to efficiently navigate the new universe of video content now available. That means a new user interface for the video viewing experience is inevitable, and many companies are involved.
Momentum behind the HbbTV hybrid standard designed to unify broadcast and broadband services behind a common user interface is gathering pace in Europe outside the UK with trials or deployments by several major public broadcasters. Even in the UK, HbbTV is gaining some ground, having been adopted there by the Digital TV Group (DTG), responsible for digital terrestrial broadcasting, in the 7th edition of its D-Book. This defines the interoperability specification for UK digital terrestrial television, and by endorsing HbbTV, the DTG has created some confusion since the country appeared to be adopting an alternative platform, YouView. This is a consortium backed by the BBC, ITV, Channel Four, Channel Five, BT, TalkTalk and Arqiva, aiming to launch its proposed hybrid broadcast and broadband platform in February 2012. As provider of the UK’s terrestrial infrastructure, Arqiva now appears to have a foot in both the YouView and HbbTV camps, so the future course of UK hybrid DTT services is unclear.
Outside the UK, though, Europe is rallying behind HbbTV, with NPO (the Dutch public broadcasting organization) conducting HbbTV trials on the Canal Digital satellite DTH platform and on the Ziggo cable networks, according to Dutch magazine Totaal TV. The Canal Digital trials are kicking off with Sony Bravia connected TV sets that have built-in satellite tuners as well as HbbTV support. Other leading CE manufacturers, including Philips and Samsung, plan to pile into the burgeoning Dutch hybrid market with HbbTV enabled TVs by the end of the year. The services will include an HbbTV “red button” that will enable interactive services combining linear and Internet content to be unified within personalized EPGs.
"Pay TV operators are using personalisation as a key weapon in the fight to attract and retain customers. Graham Pomphrey reports on the latest technologies and business models available to them.
The average pay TV viewer is faced with a bewildering choice of content. Three hundred linear channels is not uncommon. Neither is a VOD catalogue running into thousands of hours of content. Add a few broadcaster catch-up platforms and some OTT video content and the options available to the consumer are staggering."
Today the USA television network has announced a partnership with Yap.TV to power its mobile social application. Yap.TV is one of the hottest social TV apps on the App Store, offering users the chance to chat up television shows in real time.