Seevibes has built a social media tool dedicated to monitoring and analyzing TV broadcasts. The technology platform maps everything showing on TV to all the relevant social media conversations about the shows and the commercials. To date, Seevibes’ social TV data covers 30 TV networks and 1000 TV shows across Canada. The company measures the activity of viewers on social networks to calculate market share of any given TV broadcast and provides detailed demographics on the viewers. This data is used to create a visualization of the social community connected to each program and thus to interact with them to build loyalty and promote the contents of a TV channel.
With the Seevibes Score, is established a standard to help the media and advertising industry put an agreed value on the engaged TV audience. Seevibes gives an impartial analysis. The Seevibes Score is an authoritative value around which advertisers and broadcasters can negotiate.
"In the fourth of our TV Everywhere Enablers mini-series, Cédric Monnier: (@cedricmonnier) Sr Director, Solutions for Connected Platforms spoke with Nicolas Bry (@nicobry) of Orange on his view and news around Social TV and explains the truth behind a trendy word!"
From DVR to Netflix streaming, technology has the changed the business of the TV industry; now the push towards transmedia has content creators dreaming up new and creative ways of forging relationships with fans.
There are loads of startups trying to build a social TV experience that goes beyond checking in to your favorite TV shows. Now social TV app Peel is taking a stab at it, and it's aiming at one show in particular: American Idol.
"People are about to fall back in love with their televisions or, to use the precise phrase used by Neil Berkett, CEO at the UK cable operator Virgin Media, the social screen. At Cable Congress in Brussels he outlined the impact that his company’s next-generation TiVo platform is having in consumer homes."
In an effort to bring more value to cable operators’ TV Everywhere services, thePlatform has added new features to its mpx system that enable customized content bundles and the ability to segment subscribers.
Social TV has been blowing up over the past couple of years, but there has been no really great way for networks to monitor the social media buzz surrounding their networks, series, and episodes…until now.
Tweek's 'next-generation TV guide' unites different islands of online film and TV content with curation provided by Facebook's social graph. Now it's launching an iPad app for European users to try and convince more people to pick it up.
Social TV is the latest fad buzzing in the tech world, but a lot of us still don't understand what this trend is, or how it's evolving. Watching tv with a second screen is getting more popular as apps helping engage and socialize become more common.
For all the talk about TV’s “second screen” device experiences, so far they are mostly being used for social interaction around shows. But some people say a lot more is possible than just tweeting about telly.
Coinciding with the 4seven launch, Diffusion has released part two of its Social TV Trends report, revealing that 17% of UK TV viewers now use social media as a way to discover new shows, rising to 39% among 18-24-year-olds, a key demographic for Channel 4.
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