Social TV is everywhere
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Social TV is everywhere
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Le second screen, la social TV… le marché explose !

Le second screen, la social TV… le marché explose ! | Social TV is everywhere | Scoop.it

"Les relations entre les mondes de l’internet et de l’audiovisuel deviennent intimes. Les cloisons se font ténues avec l’avancée de la TV connectée, celles des tablettes et du wifi domestique. Cette conjoncture est propice à la créativité et au développement de nouveaux usages réunis sous le concept de "second screen"".


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Shelby.tv announces new private beta release, the next generation of social video

Shelby.tv announces new private beta release, the next generation of social video | Social TV is everywhere | Scoop.it
We've followed Shelby.tv since the team first stepped into the scene on the TechStars NY's reality TV show. Since then, we watched the company build a gorgeous social video experience and attended ...
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Social TV data a new tool for gauging shows' buzz | Tail Towns

Social TV data a new tool for gauging shows' buzz | Tail Towns | Social TV is everywhere | Scoop.it
For decades, TV shows have lived or died based on their Nielsen ratings. But the advent of sites like Facebook has spawned an emerging industry of companies that say they can measure more than just the sheer size of an ...

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Rescooped by Ludovic Bostral from Social TV & Second Screen Information Repository
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Two-thirds of consumers are aware of social TV options

Two-thirds of consumers are aware of social TV options | Social TV is everywhere | Scoop.it
The intersection of social media and televisions is continuing apace, with consumer awareness on the rise. In fact, nearly two-thirds (64%) of U.S.

Via Nicholas Barr
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» NAB: Yap.tv rolls out a sync platform for networks, producers

» NAB: Yap.tv rolls out a sync platform for networks, producers | Social TV is everywhere | Scoop.it
NAB: Yap.tv rolls out a sync platform for networks, producers...
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» NAB: Bluefin Labs launches ‘Signals Brand Edition’ to track social TV data around commercials

» NAB: Bluefin Labs launches ‘Signals Brand Edition’ to track social TV data around commercials | Social TV is everywhere | Scoop.it
NAB: Bluefin Labs launches ‘Signals Brand Edition’ to track social TV data around commercials...
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Operators need to take ownership of the second screen » Digital TV Europe

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Believe The Hype? Four Things Social TV Can Actually Do | Commentary and analysis from Simon Dumenco - Advertising Age

Believe The Hype? Four Things Social TV Can Actually Do | Commentary and analysis from Simon Dumenco - Advertising Age | Social TV is everywhere | Scoop.it
Two recent conversations I had with high-level media executives reminded me that not everyone understands the term "social TV."...
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@Ooyala launches personalized video discovery platform

@Ooyala launches personalized video discovery platform | Social TV is everywhere | Scoop.it

As the world of online video rockets in popularity, content producers and brands are searching for the best way to deliver the ultimate viewing experience while getting the most effective monetization out of it.


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Rescooped by Ludovic Bostral from Social TV & Second Screen Information Repository
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Social TV's Life Beyond Special Events

Social TV's Life Beyond Special Events | Social TV is everywhere | Scoop.it

TV has always been a social experience, and now we are focused on extending and amplifying the conversation within social media.


Via Nicholas Barr
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» Twitter leads social TV’s public conversation, but varies by show

» Twitter leads social TV’s public conversation, but varies by show | Social TV is everywhere | Scoop.it
Twitter leads social TV’s public conversation, but varies by show...
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Interview with Facebook’s Kay Madati about social TV - Lost Remote

Interview with Facebook’s Kay Madati about social TV - Lost Remote | Social TV is everywhere | Scoop.it

"Last week at NBCU’s Social TV Symposium, Kay Madati took the stage and presented Facebook’s unique approach to social TV. With over 875 million users, an upcoming IPO and a highly buzzed-about acquisition of Instagram today, Facebook isn’t just a player in the social TV world, Zuckerberg’s social experiment is the backbone."

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Second-Screen Branding: The Future of TV Advertising - Marketing Pilgrim

Second-Screen Branding: The Future of TV Advertising - Marketing Pilgrim | Social TV is everywhere | Scoop.it
Marketing PilgrimSecond-Screen Branding: The Future of TV AdvertisingMarketing PilgrimThe celebs had to make a presentation for the new Walk with Walgreens program and it was all over my second screen app.

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» GetGlue partners with NHL for the playoffs via in-app integration

» GetGlue partners with NHL for the playoffs via in-app integration | Social TV is everywhere | Scoop.it
GetGlue partners with NHL for the playoffs via in-app integration...
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Bluefin Labs Launches Social TV Analytics Product Built for Brands

Bluefin Labs Launches Social TV Analytics Product Built for Brands | Social TV is everywhere | Scoop.it

Bluefin Labs, the social TV analytics company, today announced the launch of Signals Brand Edition, a platform that measures and analyzes the social media performance of TV ad campaigns at scale. Since the birth of television advertising, there has never been an automated system that tracks all commercials -- where they are running and how people are responding in social media -- until now. Bluefin Labs launches with several initial clients including PepsiCo, Kraft Foods, Mars, Humana and Quicken Loans, together with agency partners Starcom MediaVest Group, Hill Holliday, Horizon Media, Initiative, MediaCom, Optimedia and Zenith Media.

 

The introduction of Signals Brand Edition gives brands the ability to track commercials that run across U.S. national television, see a clear picture of when and where they air, and gain insight into how a TV campaign moves consumer conversation in social media. Via an online dashboard, brands can now measure the impact of TV ads on brand conversation and discover the volume of social media users exposed to their TV ads. Signals Brand Edition also analyzes brand and lifestyle affinities of TV audiences, so brands can better target their TV campaign toward consumers who are most likely to respond and engage.


Via Nicolas Weil
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Storify Adds GetGlue Tool to Help TV Networks Follow Viewer Reaction - Mashable

Storify Adds GetGlue Tool to Help TV Networks Follow Viewer Reaction - Mashable | Social TV is everywhere | Scoop.it
Social media storytelling tool Storify is adding GetGlue to its list of social media tools to help TV networks engage with viewers and build stories out of what users are saying about their shows.
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» Tablets are the new ‘couch computer’ for TV viewers

» Tablets are the new ‘couch computer’ for TV viewers | Social TV is everywhere | Scoop.it
Tablets are the new ‘couch computer’ for TV viewers...
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» NAB: KIT Digital launches white label social program guide

» NAB: KIT Digital launches white label social program guide | Social TV is everywhere | Scoop.it
NAB: KIT Digital launches white label social program guide...
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Envivio Showcases TV Everywhere Solutions at NAB 2012 - TVover.net

Envivio Showcases TV Everywhere Solutions at NAB 2012 - TVover.net | Social TV is everywhere | Scoop.it
IPTV news, business reports, forum, and Internet TV directory, by TVover.net. Core topics include IPTV software, hardware, service providers, set-top boxes, and events.
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NAB: DG, Civolution Sync Second-Screen Ads With Live TV - 2012-04-16 11:00:00 | Multichannel News

DG, the ad management and distribution provider, is using Civolution's SyncNow media interaction technology to trigger ads on second-screen companion devices based on live TV content.
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never.no Announces Prompter, the First Social TV App Designed for TVPresenters

never.no Announces Prompter, the First Social TV App Designed for TVPresenters | Social TV is everywhere | Scoop.it
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Rescooped by Ludovic Bostral from Video Breakthroughs
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HBB-NEXT: Tailoring and Synchronising HbbTV with Multiple Second Screens

HBB-NEXT: Tailoring and Synchronising HbbTV with Multiple Second Screens | Social TV is everywhere | Scoop.it

Presentation at the IP&TV World Forum, 21 March 2012 by

M. Oskar van Deventer (TNO),
Jeroen Vanattenhoven (KU Leuven),
Eugen Mikoczy (Slovak Telecom)

 


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» Inside look at HBO’s social TV strategy for ‘Game of Thrones’

» Inside look at HBO’s social TV strategy for ‘Game of Thrones’ | Social TV is everywhere | Scoop.it
Inside look at HBO’s social TV strategy for ‘Game of Thrones’...
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Ooyala Showcases Mobile Video Broadcasting & TV Everywhere Technology | VideoMind

Ooyala Showcases Mobile Video Broadcasting & TV Everywhere Technology | VideoMind | Social TV is everywhere | Scoop.it

"Ooyala showcases the latest mobile video broadcasting tools & TV Everywhere technology at the NAB Show in Las Vegas. The future of TV is multi-screen and mobile."


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