The EBU's 67th General Assembly in Geneva opened with the announcement that 24 members have agreed to collaborate to unlock the full potential of Hybrid TV for a European rollout of the technology in 2012, writes David Fox.
Hybrid or Connected TV combines traditional viewing with internet and smart device applications to enhance what viewers can watch on their TV. The group will cooperate in exchanging best practices and support each another to push through a fast, comprehensive rollout of hybrid TV, on the understanding that only high quality, creative content will enable hybrid technology to fulfil its potential and only a flexible, cross-border approach will create the necessary impetus.
In signing up to the Hybrid TV project, these EBU Members make a commitment both to open standards, like HbbTV, MHP and MHEG5, and to delivering a compelling new experience to their audiences.
Via Nicolas Weil