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ITV: We have only just begun to realize second screen ad potential | VideoNet

ITV: We have only just begun to realize second screen ad potential | VideoNet | Social TV is everywhere | Scoop.it
The UK’s largest commercial broadcaster is delighted with the way second screen app users are responding to in-app interactive advertising during broadcast commercial breaks, with play-along advertising proving particularly engaging.
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Social TV is everywhere
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Cinema and second screen applications: focus on the film App and the Disney Second Screen experience

Cinema and second screen applications: focus on the film App and the Disney Second Screen experience | Social TV is everywhere | Scoop.it
Offering parallel narrations, scene enrichment and new leisure experiences, the film App and Disney Second Screen are revolut

Via Mattia Nicoletti
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Rescooped by Ludovic Bostral from la nouvelle télévision
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Seevibes Brand Affinity Index Connects Marketers with Social TV Audiences

Seevibes Brand Affinity Index Connects Marketers with Social TV Audiences | Social TV is everywhere | Scoop.it
Seevibes, a leading social TV analytics company in Canada, recently released a white paper showing the connection between consumers, advertisers, and brands.
The study measured 1,200 TV shows and 600 brands in Canada.

Via Mattia Nicoletti, Mediabrands Business Intelligence
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WeChat, Dream School partnership brings second screen content to mobile - Ventureburn

WeChat, Dream School partnership brings second screen content to mobile - Ventureburn | Social TV is everywhere | Scoop.it
Ventureburn WeChat, Dream School partnership brings second screen content to mobile Ventureburn Dream School SA, the prime time series featured on SABC, will transcend the television's square box and push additional content via mobile channels,...

Via Nick Gandolfi
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Creating a Rich Second Screen Experience

Creating a Rich Second Screen Experience | Social TV is everywhere | Scoop.it
We've reached the point with “second screen” viewing where the term itself may even be outdated. Mos.
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Quel appareil fournit la meilleure expérience 2nd écran?

Quel appareil fournit la meilleure expérience 2nd écran? | Social TV is everywhere | Scoop.it
L'utilisation d'un appareil comme 2nd écran est en constante augmentation, et les spectateurs sont devenus adeptes du multi-tâches et des multi-écrans. (RT @MarinaCpom: Quel appareil fournit la meilleure expérience #SecondEcran en #France ?
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La Social TV est-elle réellement un phénomène nouveau ?

La Social TV est-elle réellement un phénomène nouveau ? | Social TV is everywhere | Scoop.it

Actuellement au musée des Arts et Métiers à Paris, se trouve l’exposition « Culture TV, Saga de la télévision française ». Présentant les évolutions de la télévision tant en termes de genres qu’en termes d’évolutions technologiques, elle m’a amené à m’interroger sur l’histoire de la Social TV. Est-il déjà possible d’établir un historique de cette forme nouvelle de la télévision ?


Via Guillaume de Lafontaine
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Guillaume de Lafontaine's curator insight, July 18, 2:27 AM

Proposition d'analyse sur l'arrivée de la Social TV. Est-ce réellement un phénomène récent ?

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Social TV : 6 applications à télécharger - Blog Shozap

Social TV : 6 applications à télécharger - Blog Shozap | Social TV is everywhere | Scoop.it
Retrouvez tous les produits vus à la télé
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Some 65% of French use 2nd screen while watching TV - survey

Some 65% of French use 2nd screen while watching TV - survey | Social TV is everywhere | Scoop.it

Around 65 percent of French internet users use another screen at least once a week while they watch TV, according to a survey by Mediametrie of more than 4,000 people aged 15 or more in May. TV multitasking is used to find information about at TV programme being watched (58% of second-screen users) or about a brand after they see an advertisement (36%). The survey found that 16 percent or respondents using a second screen said they used an app to interact with a TV show during broadcast. The proportion rises to 35 percent among 15 to 24 year-olds. Furthermore, 14 percent of tablet owners said they have used it as a TV remote control and 8 percent of mobile phone owners have used their handset to remotely set their STB to record of a TV show.


Via Guillaume de Lafontaine
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Facebook To Provide Nielsen With Aggregated, Anonymized Data On TV Viewers - AllFacebook

Facebook To Provide Nielsen With Aggregated, Anonymized Data On TV Viewers - AllFacebook | Social TV is everywhere | Scoop.it
Facebook will begin sending anonymized information on the ages and genders of viewers of specific television shows to ratings-measurement outfit Nielsen this fall, the Los Angeles Times reported.

Via Mattia Nicoletti
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Mattia Nicoletti's curator insight, July 15, 7:43 PM

The agreement between Facebook and Nielsen, privacy issues apart , it is very important because together with Twitter data gives a partially complete vision to advertising investors on social tv opportunities

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La stratégie numérique d'Arte - SocialTV.fr

La stratégie numérique d'Arte - SocialTV.fr | Social TV is everywhere | Scoop.it
Riche saison que cette saison 2013/2014 pour ARTE, proposant bon nombre de projets innovants dont, entre autres, Fort Mc Money, qui a récemment reçu le Grimme Online Award. Venu à l'occasion des Cross Video Days présenter la stratégie numérique d'Arte, Gilles Freissinier, directeur du développement numérique, a accepté de répondre à quelques questions pour SocialTV.fr.
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FIFA World Cup’s rich second screen experience explained : SVG Europe

FIFA World Cup’s rich second screen experience explained : SVG Europe | Social TV is everywhere | Scoop.it
FIFA World Cup’s rich second screen experience explained - #secondscreen @netcosports @EVS #wc2014 http://t.co/2nRfocSouJ

Via Mattia Nicoletti
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Second-Screen Experiences Are More Reality Than Hype

Second-Screen Experiences Are More Reality Than Hype | Social TV is everywhere | Scoop.it
Despite having access to more than 500 channels, the average viewer watches only a small fraction of them — and continues to scroll through channel guides to find them. Meanwhile, our smartphones already know what we ...

Via Mattia Nicoletti
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Social media shapes TV viewing trends

Social media shapes TV viewing trends | Social TV is everywhere | Scoop.it
Facebook and Twitter are driving TV watching patterns - but viewers are also wary of social media dishing up the dreaded spoilers.

Via #SocialTVConf
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Brands Use TV & Second Screen To Engage Consumer...

Brands Use TV & Second Screen To Engage Consumer... | Social TV is everywhere | Scoop.it
The Second Screen A Companion To TV WatchingThe “second screen” (tablets, smartphones, PCs) which some argue is rapidly becoming the first screen, is part of our core experience as humans, now more (Another great read from our friend Phoebe about ...

Via Vikram R Chari
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Living Social: How Second Screens Are Helping TV Make Fans - Nielsen Social

Living Social: How Second Screens Are Helping TV Make Fans - Nielsen Social | Social TV is everywhere | Scoop.it
How is #socialmedia changing the relationship viewers have with TV? #secondscreen #socialtv http://t.co/d74FEtyqlc http://t.co/eLG2vFSD0K

Via Mattia Nicoletti, Mediabrands Business Intelligence
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Social TV by the numbers

Social TV by the numbers | Social TV is everywhere | Scoop.it
Check out where the chatter is online, and which categories and shows are getting the most attention.

Via Mattia Nicoletti
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Le cinéma et les applications second écran : focus sur le film App et l’expérience Disney Second Screen

Le cinéma et les applications second écran : focus sur le film App et l’expérience Disney Second Screen | Social TV is everywhere | Scoop.it
Entre narrations parallèles, enrichissement de scénario et nouvelles expériences ludiques, le film App et Disney Second Sc (RT @relaisdsciences: [#Transmedia] Le #cinema et les applications second écran : l’expérience #Disney Second...
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Twitter's Amplify Looks Beyond Big Events for TV Advertisers | Digital - Advertising Age

Twitter Amplify: Marketers find strengths and limits to Twitter's effort to make something of social TV http://t.co/DJUeLn2KZh

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Facebook, Nielsen will soon track your TV habits on tablets, smartphones | Digital Trends

Facebook, Nielsen will soon track your TV habits on tablets, smartphones | Digital Trends | Social TV is everywhere | Scoop.it
Rolling out in time for the launch of the new television season this year, Facebook and Nielsen will be working together to track the television viewing habits of consumers using mobile devices.

 

Attempting to get a better grasp on how many television shows consumers are watching on mobile devices, the Nielsen company is partnering up with Facebook in order to track television viewing habits of U.S. consumers. According to representatives of the social network, if you have logged into Facebook on a mobile device, Facebook has the ability to pull data about what the user is watching on the device assuming the user hasn’t specially opted out of tracking. Detailed by the Los Angeles Times, the tracking collaboration should kick off as the Fall 2014 television season goes into full swing.

 

While privacy advocates aren’t thrilled at this collaboration, the two companies are keeping the data anonymous be using a double-blind study. Basically, Nielsen assigns numbers to the names of television shows and supplies those to Facebook. Facebook isn’t aware of which numbers correspond to which shows. In return, Facebook returns an aggregate of the age and gender of all Facebook users that watched a specific television show. Beyond that, there’s no specific identifying information that’s provided by Facebook and the study won’t influence any type of online advertising that’s displayed within the Facebook feed.

 

Speaking about the partnership, a Facebook representative said “We have worked with Nielsen under strong privacy principles. We don’t believe that audience measurement systems should be used to adjust targeting; they should only be used for measurement. This protects the privacy of people viewing ads and ensures that both advertisers and publishers have the same information about the audiences.”

Assuming the data collection process is successful, Nielsen will have a much better grasp of which shows are being consumed on tablets and smartphones as well as when those shows are consumed. Using this data, advertisers will be able to better target the age and gender of the majority of mobile watchers when commercials are presented at breaks within an episode.

 


Via Virginie Colnel
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Using A Second Screen While Watching TV Is The New Normal

Using A Second Screen While Watching TV Is The New Normal | Social TV is everywhere | Scoop.it
If you're the kind of person who can sit through an entire TV show without sending an email, tweeting, skimming your Instagram feed, swiping through some Tinder profiles or browsing Amazon, congratulations: You have a better than average attention span. And that makes you a little weird. Watching TV while simultaneously [...]

Via Guillaume de Lafontaine
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Nielsen Will Start Counting Mobile TV Viewers - NBC News

Nielsen Will Start Counting Mobile TV Viewers  - NBC News | Social TV is everywhere | Scoop.it
If you watch your favorite TV shows on a smartphone or tablet, whether you launch a browser or an app, you will no longer be left out. Beginning in the fall,...

Via Claude Seyrat
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ITV: We have only just begun to realize second screen ad potential | VideoNet

ITV: We have only just begun to realize second screen ad potential | VideoNet | Social TV is everywhere | Scoop.it
The UK’s largest commercial broadcaster is delighted with the way second screen app users are responding to in-app interactive advertising during broadcast commercial breaks, with play-along advertising proving particularly engaging.
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TV Mine : du ludique et des statistiques Social TV ! - SocialTV.fr

TV Mine : du ludique et des statistiques Social TV ! - SocialTV.fr | Social TV is everywhere | Scoop.it
Présentation de l'application TV Mine, outil Social TV pour les téléspectateurs et statistique pour les chaînes de télévision.
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Social Media influencing TV viewing

Social Media influencing TV viewing | Social TV is everywhere | Scoop.it
The rise of social media is beginning to have an impact on television viewing, with one in seven viewers using the medium for TV recommendations. This breaks down to 12% from Facebook and 6% from T...
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Cinemas Are Teaming Up With Shazam for a Blockbuster Mobile Ad Experience

Cinemas Are Teaming Up With Shazam for a Blockbuster Mobile Ad Experience | Social TV is everywhere | Scoop.it
Despite incremental growth in second-screen viewing, marketers still haven’t cracked the code on how to effectively advertise to smartphone users who are also watching TV. But brands are hoping that second screens will soon get a boost from the big screen.

Via #SocialTVConf
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