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TOK.tv | Second screen anatomy: what do audience really need?

TOK.tv | Second screen anatomy: what do audience really need? | Social TV is everywhere | Scoop.it

Via Mattia Nicoletti, La Nouvelle Télévision
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Mattia Nicoletti's curator insight, February 13, 6:47 PM

"Chuck Parker perfectly summed it up, listing five reasons why for second screen: we use it to control, to discover, to enhance, to share, to multitask."

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McDonnell - HTML5 is the true Second Screen, Social TV winner [2565] | Second Screen - TV App Market

McDonnell - HTML5 is the true Second Screen, Social TV winner [2565] | Second Screen - TV App Market | Social TV is everywhere | Scoop.it
After years of evolution, the W3C has finally declared the HTML5 standard complete. When Steve Jobs “declared war on Flash” he gave HTML5 a fighting chance of dominance. In parallel, busin

Via La Nouvelle Télévision
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Rescooped by Ludovic Bostral from Local TV - Télévisions Locales
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La Social TV sur Snapchat - SocialTV.fr

La Social TV sur Snapchat - SocialTV.fr | Social TV is everywhere | Scoop.it
La SocialTV sur Snapchat HBO Girls les cas d'usage, les best pratices, les chiffres

Via Local TV / Télévisions Locales
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Rescooped by Ludovic Bostral from Webcast la mutation audiovisuelle
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Second Screen: It’s All About The Data

Second Screen: It’s All About The Data | Social TV is everywhere | Scoop.it

We’ve seen the future of the second screen and it’s all about the data. Data is going to be the currency that fuels the entertainment industry in the years ahead and second screen will be the way that data is collected.

Think of how readily we give up personal information to search engines or to join social media sites. So why wouldn’t we give it up for something we really value: great entertainment? (...)


Via Guillaume de Lafontaine
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New Snapstream Social TV Tools Make It Easier for Networks to Engage Audiences - Lost Remote

New Snapstream Social TV Tools Make It Easier for Networks to Engage Audiences - Lost Remote | Social TV is everywhere | Scoop.it
New Snapstream Social TV Tools Make It Easier for Networks to Engage Audiences
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Rescooped by Ludovic Bostral from International Television, Broadband, Telecom and Broadcast Communications
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BuzzFeed says social rules and it is bigger than most TV networks

BuzzFeed says social rules and it is bigger than most TV networks | Social TV is everywhere | Scoop.it
According to a recent presentation, BuzzFeed reaches more millennial video viewers than most of the major U.S. television networks, and it gets five times as much traffic from social as it does from search

Via Vikram R Chari
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Ils font la Social TV : David Labouré - SocialTV.fr

Ils font la Social TV : David Labouré - SocialTV.fr | Social TV is everywhere | Scoop.it
Pour ce deuxième épisode, nous avons rencontré David Labouré, la personne de référence dans le domaine de la Social TV à la RTS (Radio Télévision Suisse).
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Good companions – the second screen and multiscreen monetisation » Digital TV Europe

Good companions – the second screen and multiscreen monetisation » Digital TV Europe | Social TV is everywhere | Scoop.it
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Second Screen: Failing Fast and Integrating

Sef Tuma, Accenture, Managing Director, discusses second screens' role in content distribution. Please visit http://www.accenture.com/pulseofmedia and join the conversation on Twitter at...
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Spideo : la recommandation de VOD concurrente de Netflix

Spideo : la recommandation de VOD concurrente de Netflix | Social TV is everywhere | Scoop.it
Spideo existe depuis seulement quatre ans, mais elle est déjà présente dans de nombreux services de VOD. "Notre solution est utilisée par Canalplay en France ou encore M-GO aux Etats-Unis, Arte VOD et la prochaine box Miami de Bouygues Telecom l'intégreront prochainement", détaille à metronews Gabriel Mandelbaum, l'un des trois fondateurs de Spideo".

Via Guillaume de Lafontaine
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White Paper: TV Chatter and Brand Affinity - Lost Remote

White Paper: TV Chatter and Brand Affinity - Lost Remote | Social TV is everywhere | Scoop.it
White Paper: TV Chatter and Brand Affinity
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Up TV : une solution connectée de Social TV ambitieuse et made in France

Up TV : une solution connectée de Social TV ambitieuse et made in France | Social TV is everywhere | Scoop.it
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It’s Not Social TV, It’s the Socialization of TV - Lost Remote

It’s Not Social TV, It’s the Socialization of TV - Lost Remote | Social TV is everywhere | Scoop.it
It’s Not Social TV, It’s the Socialization of TV
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Social TV : le dispositif transmedia de la série Cut

Social TV : le dispositif transmedia de la série Cut | Social TV is everywhere | Scoop.it
Ce soir, la série Cut fait son grand retour sur France Ô. Pour la saison 2, l’agence Bigger Than Fiction a accompagné la chaîne pour mettre en place un dispositif transmedia innovant. Tout a été pensé pour intégrer le téléspectateur au sein de la série, des réseaux sociaux à une application dédiée....

Via Veille digitale, La Nouvelle Télévision
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Social TV Year-in-Review: Peel CEO and Co-Founder Thiru Arunachalam

Social TV Year-in-Review: Peel CEO and Co-Founder Thiru Arunachalam | Social TV is everywhere | Scoop.it
The below post is part of our 2014 Social TV Year-in-Review guest post series and is written by Peel CEO and Co-Founder Thiru Arunachalam The Next Challenge for Social TV Is Quantifying Success Social TV is no longer about simply creating a...

Via Mattia Nicoletti, La Nouvelle Télévision
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Twitter Users Watch More TV, YouTube, Netflix (And All Other Digital Video) Than Non-Twitter Users

Twitter Users Watch More TV, YouTube, Netflix (And All Other Digital Video) Than Non-Twitter Users | Social TV is everywhere | Scoop.it
As an active Twitter user, my guess is you watch quite a lot of live television.
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New Career Opportunities Daily: The best jobs in media.

Via Mattia Nicoletti
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Anse Technology transforme tous les écrans en « social TV »

Anse Technology transforme tous les écrans en « social TV » | Social TV is everywhere | Scoop.it
Comment partager avec ses proches l'émotion d'un direct sportif ou réagir à une émission de télé-réalité quand on n'est pas au même...

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Designing A Second Screen Strategy? First Screen Opportunities Should Be Top Of Mind - Videonuze

Designing A Second Screen Strategy? First Screen Opportunities Should Be Top Of Mind - Videonuze | Social TV is everywhere | Scoop.it
Designing A Second Screen Strategy? First Screen Opportunities Should Be Top Of Mind - http://t.co/4jeOCKf5qm #SecondScreen

Via Richard Kastelein
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Twitter et Socialyse mesurent l’amplification du réseau social sur la TV

Twitter et Socialyse mesurent l’amplification du réseau social sur la TV | Social TV is everywhere | Scoop.it

Twitter France a présenté hier, avec Socialyse, l’entité social media du groupe Havas, les résultats de l’étude «TVxTwitter», menée en octobre dernier, qui décrypte la place du réseau social dans les nouvelles formes de consommation télévisuelle.


Via Bruno Renkin
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Throwback Thursday: Looking Back at ‘Dawson’s Creek,’ Connected Content Pioneer - Lost Remote

Throwback Thursday: Looking Back at ‘Dawson’s Creek,’ Connected Content Pioneer - Lost Remote | Social TV is everywhere | Scoop.it
Throwback Thursday: Looking Back at ‘Dawson’s Creek,’ Connected Content Pioneer
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Synchronisation TV - search : le ping-pong publicitaire commence

Synchronisation TV - search : le ping-pong publicitaire commence | Social TV is everywhere | Scoop.it
L'agence Ecselis vient de tester pour Kia un dispositif permettant de déclencher des annonces search après diffusion d'un spot en TV. Les résultats sont éloquents.
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Second Screen? No. Let's Talk Companions ... - MediaPost Communications

Second Screen? No. Let's Talk Companions ... - MediaPost Communications | Social TV is everywhere | Scoop.it
Anyone working in sports would say that they are fortunate to do so. We get access to unbelievable experiences, perks and often get the opportunity to meet childhood heroes.

Via Mattia Nicoletti
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+10,8% de tweets sur une émission = +1,8% d'audience TV différée

+10,8% de tweets sur une émission = +1,8% d'audience TV différée | Social TV is everywhere | Scoop.it
L'étude montre le lien qui existe entre le nombre de tweets générés par une émission et son gain d'audience TV.
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Five Predictions for How Data Will Change TV This Season

Big Data has infiltrated almost every facet of marketing. The idea that marketers can target specific consumers with tailored messages isn't new, but in traditional media like TV, it's taking longer to ignite.
Addressable TV isn't a new idea, but some are taking longer than others to take it up. Many still rely on one-size-fits all TV campaigns, but for others, it has been a high priority over the past decade to increase the sophistication of these programs. In fact, some industry verticals are well-practiced in the art of targeting consumers through the set-top box. Automotive and insurance brands, who tend to rely heavily on traditional media, have often been early adopters for addressable TV. Today, they are now focused on expanding their targeted TV campaigns across digital channels. (...)


Via Guillaume de Lafontaine, Valery
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Valery's curator insight, November 4, 4:25 AM

I always have mixed feelings on such subject. Data is fine, and properly used it can drastically decrease the advertising harassment and help you to power a proper inbound marketing.

 

That is theory. Truth is, most of the data will be exchanged, sold to wrong third parties and it might end up with even more harassment…

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Twitter Becomes Its Own Second Screen With Dockable Videos That Play While You Browse | TechCrunch

Twitter Becomes Its Own Second Screen With Dockable Videos That Play While You Browse | TechCrunch | Social TV is everywhere | Scoop.it
You could call it Picture-In-Twitter. Last week Twitter launched its dockable audio Card, and similar functionality is appearing for video so you can keep..
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Fred Graver explains how Twitter TV is driving audiences

Fred Graver explains how Twitter TV is driving audiences | Social TV is everywhere | Scoop.it
MIPCOM 2014. Fred Graver, creative lead, Twitter TV, joined by Twitter’s global TV team, will discuss how Twitter is driving television audience engagement at a presentation in Cannes. The event ta...
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