Social TV is ever...
Follow
Find
8.6K views | +3 today
Scooped by Ludovic Bostral
onto Social TV is everywhere
Scoop.it!

Quand audiences TV se conjugue avec réseaux sociaux - Le Vif

Quand audiences TV se conjugue avec réseaux sociaux - Le Vif | Social TV is everywhere | Scoop.it
Quand audiences TV se conjugue avec réseaux sociaux
Le Vif
Havas Media Brussels et TEVIZZ annoncent avoir associé leurs forces pour analyser la rentrée TV sous l'angle combiné des audiences TV et des interactions sur les réseaux sociaux.
more...
No comment yet.
Social TV is everywhere
About tv, social tv, video on the web and bonus
Your new post is loading...
Scooped by Ludovic Bostral
Scoop.it!

ITV: We have only just begun to realize second screen ad potential | VideoNet

ITV: We have only just begun to realize second screen ad potential | VideoNet | Social TV is everywhere | Scoop.it
The UK’s largest commercial broadcaster is delighted with the way second screen app users are responding to in-app interactive advertising during broadcast commercial breaks, with play-along advertising proving particularly engaging.
more...
No comment yet.
Scooped by Ludovic Bostral
Scoop.it!

TV Mine : du ludique et des statistiques Social TV ! - SocialTV.fr

TV Mine : du ludique et des statistiques Social TV ! - SocialTV.fr | Social TV is everywhere | Scoop.it
Présentation de l'application TV Mine, outil Social TV pour les téléspectateurs et statistique pour les chaînes de télévision.
more...
No comment yet.
Scooped by Ludovic Bostral
Scoop.it!

Social Media influencing TV viewing

Social Media influencing TV viewing | Social TV is everywhere | Scoop.it
The rise of social media is beginning to have an impact on television viewing, with one in seven viewers using the medium for TV recommendations. This breaks down to 12% from Facebook and 6% from T...
more...
No comment yet.
Rescooped by Ludovic Bostral from Social TV Conference
Scoop.it!

Cinemas Are Teaming Up With Shazam for a Blockbuster Mobile Ad Experience

Cinemas Are Teaming Up With Shazam for a Blockbuster Mobile Ad Experience | Social TV is everywhere | Scoop.it
Despite incremental growth in second-screen viewing, marketers still haven’t cracked the code on how to effectively advertise to smartphone users who are also watching TV. But brands are hoping that second screens will soon get a boost from the big screen.

Via #SocialTVConf
more...
No comment yet.
Rescooped by Ludovic Bostral from My Social TV
Scoop.it!

Coupe du Monde et Social TV : le match Facebook/Twitter

Coupe du Monde et Social TV : le match Facebook/Twitter | Social TV is everywhere | Scoop.it
La Coupe du Monde de Football est l’occasion pour les deux plus importants réseaux sociaux de s’affronter. Sans crampons ni ballon ! Mais à coup de « likes » et de « tweets » ! Voici un premier bilan aux portes des ¼ de finale, dont une partie réalisée en exclusivité pour DHR par Seevibes.

Via Pierre-Laurent CONSTANT
more...
No comment yet.
Rescooped by Ludovic Bostral from la nouvelle télévision
Scoop.it!

2 internautes sur 3 utilisent un autre écran devant la télévision

2 internautes sur 3 utilisent un autre écran devant la télévision | Social TV is everywhere | Scoop.it

Via Mediabrands Business Intelligence
more...
No comment yet.
Scooped by Ludovic Bostral
Scoop.it!

Les Français adoptent le multi-écrans pour enrichir leur expérience TV - Univers Freebox

Les Français adoptent le multi-écrans pour enrichir leur expérience TV - Univers Freebox | Social TV is everywhere | Scoop.it
Les Français adoptent le multi-écrans pour enrichir leur expérience TV
Univers Freebox
Utiliser simultanément plusieurs écrans ou encore les relier entre eux pour enrichir les usages : deux tendances de la dernière vague de Screen 360.
more...
No comment yet.
Rescooped by Ludovic Bostral from Video_Box
Scoop.it!

Screen 360 : Les Français adoptent le multi-écrans pour enrichir leur expérience TV

Screen 360 : Les Français adoptent le multi-écrans pour enrichir leur expérience TV | Social TV is everywhere | Scoop.it

Utiliser simultanément plusieurs écrans ou encore les relier entre eux pour enrichir les usages : deux tendances de la dernière vague de Screen 360.

Les écrans se multiplient et se modernisent. Une fois combinés, ils offrent de nouvelles opportunités de pratiques que les internautes ont adoptées.


Via Alexandre Guillo
more...
No comment yet.
Scooped by Ludovic Bostral
Scoop.it!

La social TV des enfants - SocialTV.fr

La social TV des enfants - SocialTV.fr | Social TV is everywhere | Scoop.it
Les enfants seront bientôt les principaux acteurs de la social tv. Leur quotidien : La télévision partout, n'importe quand et sur n'importe quel support.
more...
No comment yet.
Rescooped by Ludovic Bostral from screen seriality
Scoop.it!

Second-screen engagement hits all-time high with World Cup

Second-screen engagement hits all-time high with World Cup | Social TV is everywhere | Scoop.it
The qualifying round of the World Cup 2014 has become a milestone event for global second-screen TV applications, as evidenced by engagement on such diverse apps as Televisa’s Deportes (Mexico), ESPNSync, and L’Equipe Connect (France), and a range of offe

Via Mattia Nicoletti
more...
No comment yet.
Rescooped by Ludovic Bostral from SocialTV - SecondScreen
Scoop.it!

Etude de cas Social TV : le dispositif digital RTSMondial

Etude de cas Social TV : le dispositif digital RTSMondial | Social TV is everywhere | Scoop.it
Retour sur le dispositif Social TV #RTSMondial du 20 juin 2014 à l'occasion du match Suisse - France. #SUIFRA

Via Phil Khattou
more...
No comment yet.
Suggested by @zbutcher
Scoop.it!

Second Screen 101 & Why You Should Care - euclidiq

Second Screen 101 & Why You Should Care - euclidiq | Social TV is everywhere | Scoop.it

 - "Second screen technology is changing the video streaming game. Learn what it is, who's investing in it, but most importantly, why you should care."

more...
No comment yet.
Rescooped by Ludovic Bostral from la nouvelle télévision
Scoop.it!

Series et Social TV : Des dispositifs originaux sur les réseaux sociaux

Series et Social TV : Des dispositifs originaux sur les réseaux sociaux | Social TV is everywhere | Scoop.it
Alors qu'en France le sport et les téléréalités françaises génèrent beaucoup d'engagement sur internet, les séries américaines (beaucoup plus populaires et médiatisées) font de l'ombre aux séries Made in France. Cependant, en termes de social TV, l'Hexagone sait se montrer créatif et original. Retour sur 3 cas de stratégie digitale bien menées.

Via Veille digitale, Mediabrands Business Intelligence
more...
Veille digitale's curator insight, June 23, 4:12 PM

Un article qui revient sur les dispositifs innovants de la social TV "...L’engagement des internautes est tellement fort qu’elles survient même après l’interruption du programme sur les chaînes."

Scooped by Ludovic Bostral
Scoop.it!

La stratégie numérique d'Arte - SocialTV.fr

La stratégie numérique d'Arte - SocialTV.fr | Social TV is everywhere | Scoop.it
Riche saison que cette saison 2013/2014 pour ARTE, proposant bon nombre de projets innovants dont, entre autres, Fort Mc Money, qui a récemment reçu le Grimme Online Award. Venu à l'occasion des Cross Video Days présenter la stratégie numérique d'Arte, Gilles Freissinier, directeur du développement numérique, a accepté de répondre à quelques questions pour SocialTV.fr.
more...
No comment yet.
Rescooped by Ludovic Bostral from screen seriality
Scoop.it!

FIFA World Cup’s rich second screen experience explained : SVG Europe

FIFA World Cup’s rich second screen experience explained : SVG Europe | Social TV is everywhere | Scoop.it
FIFA World Cup’s rich second screen experience explained - #secondscreen @netcosports @EVS #wc2014 http://t.co/2nRfocSouJ

Via Mattia Nicoletti
more...
No comment yet.
Rescooped by Ludovic Bostral from screen seriality
Scoop.it!

Second-Screen Experiences Are More Reality Than Hype

Second-Screen Experiences Are More Reality Than Hype | Social TV is everywhere | Scoop.it
Despite having access to more than 500 channels, the average viewer watches only a small fraction of them — and continues to scroll through channel guides to find them. Meanwhile, our smartphones already know what we ...

Via Mattia Nicoletti
more...
No comment yet.
Rescooped by Ludovic Bostral from Social TV Conference
Scoop.it!

Social media shapes TV viewing trends

Social media shapes TV viewing trends | Social TV is everywhere | Scoop.it
Facebook and Twitter are driving TV watching patterns - but viewers are also wary of social media dishing up the dreaded spoilers.

Via #SocialTVConf
more...
No comment yet.
Rescooped by Ludovic Bostral from Web & Media
Scoop.it!

Favoriser l'engagement des téléspectateurs avec la Social TV

Favoriser l'engagement des téléspectateurs avec la Social TV | Social TV is everywhere | Scoop.it
Retour sur les meilleures pratiques Social TV mises en place les chaînes et producteurs de contenus pour attirer, retenir et engager les téléspectateurs.

Via Bruno Renkin
more...
No comment yet.
Scooped by Ludovic Bostral
Scoop.it!

Social TV consolidation: wywy acquires Second Screen Networks, ConnecTV acquires Tweet TV - Lost Remote

Social TV consolidation: wywy acquires Second Screen Networks, ConnecTV acquires Tweet TV - Lost Remote | Social TV is everywhere | Scoop.it
Social TV consolidation: wywy acquires Second Screen Networks, ConnecTV acquires Tweet TV
more...
No comment yet.
Rescooped by Ludovic Bostral from screen seriality
Scoop.it!

The power of the second screen [infographic] - Fullscreen

The power of the second screen [infographic] - Fullscreen | Social TV is everywhere | Scoop.it
For nearly 50 million Americans, the second-screen experience is second nature. But is this behavior a boon or a bust for broadcasters? (Don’t Fear the Power of Second Screen!

Via Mattia Nicoletti
more...
No comment yet.
Scooped by Ludovic Bostral
Scoop.it!

The myth of second screening and 4 other surprising takeaways from Ad Age's new social media survey

The myth of second screening and 4 other surprising takeaways from Ad Age's new social media survey | Social TV is everywhere | Scoop.it
Ad Age’s new social media survey came out today, polling 1,682 executives at marketing and media agencies. Drawing from a comprehensive pool of respondents, it held five surprising takeaways about ...
more...
No comment yet.
Rescooped by Ludovic Bostral from SocialTV - SecondScreen
Scoop.it!

Analyse du buzz autour des séries TV en France

Analyse du buzz autour des séries TV en France | Social TV is everywhere | Scoop.it
Digimind a réalisé une étude portant sur plus 530 000 mentions en français à propos de 50 séries TV sur le web, les réseaux sociaux.

Via Phil Khattou
more...
No comment yet.
Scooped by Ludovic Bostral
Scoop.it!

Three out of seven key segments dominate multiscreen video

Three out of seven key segments dominate multiscreen video | Social TV is everywhere | Scoop.it
Despite the diffuse nature of multiscreen devices, just three types of consumers — travellers, avid viewers and multiscreeners — watch the most mobile video content according to research from Parks Associates.
more...
No comment yet.
Rescooped by Ludovic Bostral from screen seriality
Scoop.it!

In an age of mobility, outdoor media is the second screen - Media news - Media Week<

In an age of mobility, outdoor media is the second screen - Media news - Media Week< | Social TV is everywhere | Scoop.it
In an age of mobility, outdoor media is the second screen from Media Week - news and information from the world of media

Via Mattia Nicoletti
more...
No comment yet.
Rescooped by Ludovic Bostral from Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV
Scoop.it!

Behind the use of second screens with TV | Media Life Magazine

Behind the use of second screens with TV | Media Life Magazine | Social TV is everywhere | Scoop.it
6% are doing show-relatedstuff on #secondscreen while watching TV. 18% are texting or checking email
http://t.co/ssHepqrICw #KomUiA

Via Richard Kastelein & Adriana Hamacher
more...
No comment yet.