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Second-screen CTO Vendor Roundtable

CED’s CTO roundtable has mined the thoughts of cable operator executives for years now, but this is the first iteration of a vendor CTO roundtable.

Via Olivier NOEL
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Olivier NOEL's curator insight, May 14, 2013 10:17 AM

Very interesting topic

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Twitter et Socialyse mesurent l’amplification du réseau social sur la TV

Twitter et Socialyse mesurent l’amplification du réseau social sur la TV | Social TV is everywhere | Scoop.it

Twitter France a présenté hier, avec Socialyse, l’entité social media du groupe Havas, les résultats de l’étude «TVxTwitter», menée en octobre dernier, qui décrypte la place du réseau social dans les nouvelles formes de consommation télévisuelle.


Via Bruno Renkin
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Throwback Thursday: Looking Back at ‘Dawson’s Creek,’ Connected Content Pioneer - Lost Remote

Throwback Thursday: Looking Back at ‘Dawson’s Creek,’ Connected Content Pioneer - Lost Remote | Social TV is everywhere | Scoop.it
Throwback Thursday: Looking Back at ‘Dawson’s Creek,’ Connected Content Pioneer
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Synchronisation TV - search : le ping-pong publicitaire commence

Synchronisation TV - search : le ping-pong publicitaire commence | Social TV is everywhere | Scoop.it
L'agence Ecselis vient de tester pour Kia un dispositif permettant de déclencher des annonces search après diffusion d'un spot en TV. Les résultats sont éloquents.
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Second Screen? No. Let's Talk Companions ... - MediaPost Communications

Second Screen? No. Let's Talk Companions ... - MediaPost Communications | Social TV is everywhere | Scoop.it
Anyone working in sports would say that they are fortunate to do so. We get access to unbelievable experiences, perks and often get the opportunity to meet childhood heroes.

Via Mattia Nicoletti
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+10,8% de tweets sur une émission = +1,8% d'audience TV différée

+10,8% de tweets sur une émission = +1,8% d'audience TV différée | Social TV is everywhere | Scoop.it
L'étude montre le lien qui existe entre le nombre de tweets générés par une émission et son gain d'audience TV.
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Five Predictions for How Data Will Change TV This Season

Big Data has infiltrated almost every facet of marketing. The idea that marketers can target specific consumers with tailored messages isn't new, but in traditional media like TV, it's taking longer to ignite.
Addressable TV isn't a new idea, but some are taking longer than others to take it up. Many still rely on one-size-fits all TV campaigns, but for others, it has been a high priority over the past decade to increase the sophistication of these programs. In fact, some industry verticals are well-practiced in the art of targeting consumers through the set-top box. Automotive and insurance brands, who tend to rely heavily on traditional media, have often been early adopters for addressable TV. Today, they are now focused on expanding their targeted TV campaigns across digital channels. (...)


Via Guillaume de Lafontaine, Valery
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Valery's curator insight, November 4, 4:25 AM

I always have mixed feelings on such subject. Data is fine, and properly used it can drastically decrease the advertising harassment and help you to power a proper inbound marketing.

 

That is theory. Truth is, most of the data will be exchanged, sold to wrong third parties and it might end up with even more harassment…

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Twitter Becomes Its Own Second Screen With Dockable Videos That Play While You Browse | TechCrunch

Twitter Becomes Its Own Second Screen With Dockable Videos That Play While You Browse | TechCrunch | Social TV is everywhere | Scoop.it
You could call it Picture-In-Twitter. Last week Twitter launched its dockable audio Card, and similar functionality is appearing for video so you can keep..
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Fred Graver explains how Twitter TV is driving audiences

Fred Graver explains how Twitter TV is driving audiences | Social TV is everywhere | Scoop.it
MIPCOM 2014. Fred Graver, creative lead, Twitter TV, joined by Twitter’s global TV team, will discuss how Twitter is driving television audience engagement at a presentation in Cannes. The event ta...
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Social TV : Canal+ déploie la solution "Moments Share" de WildMoka sur l'InstantCanal

Social TV : Canal+ déploie la solution "Moments Share" de WildMoka sur l'InstantCanal | Social TV is everywhere | Scoop.it
1er succès du partenariat entre la startup Wildmoka et Canal+ dans le cadre du programme Canalstart, la fonction "l'InstantCanal" repose sur une solution développée à Sophia Antipolis
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Comment M6 a propulsé Rising Star : les secrets de l’arrière cuisine

Comment M6 a propulsé Rising Star : les secrets de l’arrière cuisine | Social TV is everywhere | Scoop.it
Quoi ? Le point sur la stratégie sociale hors norme qui a accompagné le lancement du nouveau télé-crochet de M6. Le chiffre : 3 millions de votes pendant la première émission, malgré des problèmes techniques.
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Twitter: Live-Tweeting TV Shows Lifts Conversation Volume and Follower Growth Rate - Lost Remote

Twitter: Live-Tweeting TV Shows Lifts Conversation Volume and Follower Growth Rate - Lost Remote | Social TV is everywhere | Scoop.it
Twitter: Live-Tweeting TV Shows Lifts Conversation Volume and Follower Growth Rate
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Second screen synchronized advertising means so much more than just companion apps | VideoNet

Second screen synchronized advertising means so much more than just companion apps | VideoNet | Social TV is everywhere | Scoop.it
Civolution has integrated its content recognition and triggering technologies with a leading programmatic advertising platform so advertisers can buy ‘digital’ inventory to appear at precisely the same time that a linear television advertisement airs. This is about more than synchronizing with companion apps; it allows digital ads to appear on website display, Facebook, Twitter and even search, ensuring that viewers who turn to their handhelds during an ad break are still exposed to brand messages.
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[INCONTOURNABLE] Google s'attaque à la Social TV - Openminded le blog

[INCONTOURNABLE] Google s'attaque à la Social TV - Openminded le blog | Social TV is everywhere | Scoop.it
Google se positionne et améliore son moteur de recherche en déposant un brevet Social TV. Les résultats prennent désormais en compte les programmes tv.
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Ils font la Social TV : David Labouré - SocialTV.fr

Ils font la Social TV : David Labouré - SocialTV.fr | Social TV is everywhere | Scoop.it
Pour ce deuxième épisode, nous avons rencontré David Labouré, la personne de référence dans le domaine de la Social TV à la RTS (Radio Télévision Suisse).
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Good companions – the second screen and multiscreen monetisation » Digital TV Europe

Good companions – the second screen and multiscreen monetisation » Digital TV Europe | Social TV is everywhere | Scoop.it
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Second Screen: Failing Fast and Integrating

Sef Tuma, Accenture, Managing Director, discusses second screens' role in content distribution. Please visit http://www.accenture.com/pulseofmedia and join the conversation on Twitter at...
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Spideo : la recommandation de VOD concurrente de Netflix

Spideo : la recommandation de VOD concurrente de Netflix | Social TV is everywhere | Scoop.it
Spideo existe depuis seulement quatre ans, mais elle est déjà présente dans de nombreux services de VOD. "Notre solution est utilisée par Canalplay en France ou encore M-GO aux Etats-Unis, Arte VOD et la prochaine box Miami de Bouygues Telecom l'intégreront prochainement", détaille à metronews Gabriel Mandelbaum, l'un des trois fondateurs de Spideo".

Via Guillaume de Lafontaine
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White Paper: TV Chatter and Brand Affinity - Lost Remote

White Paper: TV Chatter and Brand Affinity - Lost Remote | Social TV is everywhere | Scoop.it
White Paper: TV Chatter and Brand Affinity
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Up TV : une solution connectée de Social TV ambitieuse et made in France

Up TV : une solution connectée de Social TV ambitieuse et made in France | Social TV is everywhere | Scoop.it
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It’s Not Social TV, It’s the Socialization of TV - Lost Remote

It’s Not Social TV, It’s the Socialization of TV - Lost Remote | Social TV is everywhere | Scoop.it
It’s Not Social TV, It’s the Socialization of TV
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Rescooped by Ludovic Bostral from La Nouvelle Télévision
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Social TV : le dispositif transmedia de la série Cut

Social TV : le dispositif transmedia de la série Cut | Social TV is everywhere | Scoop.it
Ce soir, la série Cut fait son grand retour sur France Ô. Pour la saison 2, l’agence Bigger Than Fiction a accompagné la chaîne pour mettre en place un dispositif transmedia innovant. Tout a été pensé pour intégrer le téléspectateur au sein de la série, des réseaux sociaux à une application dédiée....

Via Veille digitale, La Nouvelle Télévision
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4 Ways to Maximize Twitter Engagement with TV Audience

4 Ways to Maximize Twitter Engagement with TV Audience | Social TV is everywhere | Scoop.it
About 85 percent of users active on Twitter during primetime TV hours tweet about TV, so how can you take advantage of increased communication on Twitter?
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Tattoo: Revolutionary video watermarking technology for live and on-demand

Tattoo: Revolutionary video watermarking technology for live and on-demand | Social TV is everywhere | Scoop.it

According to PriceWaterhouseCoopers “State of Media 2014“, the Global Over-The-Top Revenue (TVOD and SVOD programming) in 2014 to approximately $21.6 billion in 2018. A multitude of industries depends on these revenues to continue to deliver great service to their fans and viewers – sports clubs, studios, broadcasters, artists & athletes.

As the number of online viewers who are watching premium shows increases, the challenge of protecting videos from prolific digital piracy activities remains one of the main concerns in the minds of broadcasters. Currently, viewers who access a video on their computer or mobile device can easily record what they see on their screens and then redistribute it across the web, thereby slowly strangling the entertainment industry. (...)


Via Guillaume de Lafontaine
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The Marketing Power of the Second Screen

The Marketing Power of the Second Screen | Social TV is everywhere | Scoop.it
The Marketing Power of the Second Screen - http://t.co/QNxHZON3ar

Via #SocialTVConf
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#SocialTVConf's curator insight, September 23, 6:05 AM

The Marketing Power of the Second Screen #SocialTVConf #SocialTV 

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La social TV permet aux marques d’enrichir l’expérience de la pub télé

La social TV permet aux marques d’enrichir l’expérience de la pub télé | Social TV is everywhere | Scoop.it
Une interview d'Emilie Proyart, DG Europe de Seevibes, spécialiste de l’audience télé sur les réseaux sociaux. Qu’est-ce que la social TV ?
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