Seevibes, a leading social TV analytics company in Canada, recently released a white paper showing the connection between consumers, advertisers, and brands. The study measured 1,200 TV shows and 600 brands in Canada.
Ventureburn WeChat, Dream School partnership brings second screen content to mobile Ventureburn Dream School SA, the prime time series featured on SABC, will transcend the television's square box and push additional content via mobile channels,...
L'utilisation d'un appareil comme 2nd écran est en constante augmentation, et les spectateurs sont devenus adeptes du multi-tâches et des multi-écrans. (RT @MarinaCpom: Quel appareil fournit la meilleure expérience #SecondEcran en #France ?
Actuellement au musée des Arts et Métiers à Paris, se trouve l’exposition « Culture TV, Saga de la télévision française ». Présentant les évolutions de la télévision tant en termes de genres qu’en termes d’évolutions technologiques, elle m’a amené à m’interroger sur l’histoire de la Social TV. Est-il déjà possible d’établir un historique de cette forme nouvelle de la télévision ?
Around 65 percent of French internet users use another screen at least once a week while they watch TV, according to a survey by Mediametrie of more than 4,000 people aged 15 or more in May. TV multitasking is used to find information about at TV programme being watched (58% of second-screen users) or about a brand after they see an advertisement (36%). The survey found that 16 percent or respondents using a second screen said they used an app to interact with a TV show during broadcast. The proportion rises to 35 percent among 15 to 24 year-olds. Furthermore, 14 percent of tablet owners said they have used it as a TV remote control and 8 percent of mobile phone owners have used their handset to remotely set their STB to record of a TV show.
Riche saison que cette saison 2013/2014 pour ARTE, proposant bon nombre de projets innovants dont, entre autres, Fort Mc Money, qui a récemment reçu le Grimme Online Award. Venu à l'occasion des Cross Video Days présenter la stratégie numérique d'Arte, Gilles Freissinier, directeur du développement numérique, a accepté de répondre à quelques questions pour SocialTV.fr.
Despite having access to more than 500 channels, the average viewer watches only a small fraction of them — and continues to scroll through channel guides to find them. Meanwhile, our smartphones already know what we ...
The Second Screen A Companion To TV WatchingThe “second screen” (tablets, smartphones, PCs) which some argue is rapidly becoming the first screen, is part of our core experience as humans, now more (Another great read from our friend Phoebe about ...
Entre narrations parallèles, enrichissement de scénario et nouvelles expériences ludiques, le film App et Disney Second Sc (RT @relaisdsciences: [#Transmedia] Le #cinema et les applications second écran : l’expérience #Disney Second...
Rolling out in time for the launch of the new television season this year, Facebook and Nielsen will be working together to track the television viewing habits of consumers using mobile devices.
Attempting to get a better grasp on how many television shows consumers are watching on mobile devices, the Nielsen company is partnering up with Facebook in order to track television viewing habits of U.S. consumers. According to representatives of the social network, if you have logged into Facebook on a mobile device, Facebook has the ability to pull data about what the user is watching on the device assuming the user hasn’t specially opted out of tracking. Detailed by the Los Angeles Times, the tracking collaboration should kick off as the Fall 2014 television season goes into full swing.
While privacy advocates aren’t thrilled at this collaboration, the two companies are keeping the data anonymous be using a double-blind study. Basically, Nielsen assigns numbers to the names of television shows and supplies those to Facebook. Facebook isn’t aware of which numbers correspond to which shows. In return, Facebook returns an aggregate of the age and gender of all Facebook users that watched a specific television show. Beyond that, there’s no specific identifying information that’s provided by Facebook and the study won’t influence any type of online advertising that’s displayed within the Facebook feed.
Speaking about the partnership, a Facebook representative said “We have worked with Nielsen under strong privacy principles. We don’t believe that audience measurement systems should be used to adjust targeting; they should only be used for measurement. This protects the privacy of people viewing ads and ensures that both advertisers and publishers have the same information about the audiences.”
Assuming the data collection process is successful, Nielsen will have a much better grasp of which shows are being consumed on tablets and smartphones as well as when those shows are consumed. Using this data, advertisers will be able to better target the age and gender of the majority of mobile watchers when commercials are presented at breaks within an episode.
If you're the kind of person who can sit through an entire TV show without sending an email, tweeting, skimming your Instagram feed, swiping through some Tinder profiles or browsing Amazon, congratulations: You have a better than average attention span. And that makes you a little weird. Watching TV while simultaneously [...]
The UK’s largest commercial broadcaster is delighted with the way second screen app users are responding to in-app interactive advertising during broadcast commercial breaks, with play-along advertising proving particularly engaging.
Despite incremental growth in second-screen viewing, marketers still haven’t cracked the code on how to effectively advertise to smartphone users who are also watching TV. But brands are hoping that second screens will soon get a boost from the big screen.