The below post is part of our 2014 Social TV Year-in-Review guest post series and is written by Peel CEO and Co-Founder Thiru Arunachalam The Next Challenge for Social TV Is Quantifying Success Social TV is no longer about simply creating a...
Twitter France a présenté hier, avec Socialyse, l’entité social media du groupe Havas, les résultats de l’étude «TVxTwitter», menée en octobre dernier, qui décrypte la place du réseau social dans les nouvelles formes de consommation télévisuelle.
Big Data has infiltrated almost every facet of marketing. The idea that marketers can target specific consumers with tailored messages isn't new, but in traditional media like TV, it's taking longer to ignite. Addressable TV isn't a new idea, but some are taking longer than others to take it up. Many still rely on one-size-fits all TV campaigns, but for others, it has been a high priority over the past decade to increase the sophistication of these programs. In fact, some industry verticals are well-practiced in the art of targeting consumers through the set-top box. Automotive and insurance brands, who tend to rely heavily on traditional media, have often been early adopters for addressable TV. Today, they are now focused on expanding their targeted TV campaigns across digital channels. (...)
We’ve seen the future of the second screen and it’s all about the data. Data is going to be the currency that fuels the entertainment industry in the years ahead and second screen will be the way that data is collected.
Think of how readily we give up personal information to search engines or to join social media sites. So why wouldn’t we give it up for something we really value: great entertainment? (...)
According to a recent presentation, BuzzFeed reaches more millennial video viewers than most of the major U.S. television networks, and it gets five times as much traffic from social as it does from search
Spideo existe depuis seulement quatre ans, mais elle est déjà présente dans de nombreux services de VOD. "Notre solution est utilisée par Canalplay en France ou encore M-GO aux Etats-Unis, Arte VOD et la prochaine box Miami de Bouygues Telecom l'intégreront prochainement", détaille à metronews Gabriel Mandelbaum, l'un des trois fondateurs de Spideo".