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The power of the second screen [infographic] - Fullscreen

The power of the second screen [infographic] - Fullscreen | Social TV is everywhere | Scoop.it
For nearly 50 million Americans, the second-screen experience is second nature. But is this behavior a boon or a bust for broadcasters? (Don’t Fear the Power of Second Screen!

Via Mattia Nicoletti
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The Exploding #SocialTV Ecosystem: A Fall Update | Advertising Age

The Exploding #SocialTV Ecosystem: A Fall Update | Advertising Age | Social TV is everywhere | Scoop.it

"Earlier this year, Ad Age worked with our editorial partner Trendrr, the social-media monitoring firm, to produce a 1.0 version, and then a 1.1 update, of what we called "The Exploding Social-TV Ecosystem." We asked for reader feedback both times, and now we've expanded and updated the chart again with more than a dozen changes."


Via Alberto Dafonte
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