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Cable Exec: Future Distribution Deals May Embrace TV Everywhere

Cable Exec: Future Distribution Deals May Embrace TV Everywhere | Social TV is everywhere | Scoop.it

TV Everywhere deals for TV networks might be part of TV distribution deals in the future with cable, satellite and telco TV program package providers, says a Discovery Communications executive.  Brad Singer, senior executive vice president/CFO of Discovery Communications, commenting on a recent big TV media company/cable operator deal, says TV Everywhere components "appear to be going in an overall package." Speaking at the CitiCorp media conference, he cautions that each network and multichannel TV operator will have their own priorities.


Via Peter Rosenberg
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Second Screen Visionaries: 5 Ways Mobile Is Changing TV-Watching

Second Screen Visionaries: 5 Ways Mobile Is Changing TV-Watching | Social TV is everywhere | Scoop.it

 If you own a tablet or smartphone, and you are watching television, chances are you vacillate between two screens. That has the TV industry pretty excited these days...

...the TV industry is on board from producers all the way to the cable and satellite industries.  “It’s not a matter of if anymore, it’s a matter of how quickly,” says Braxton Jarrett, CEO of Clearleap, which provides web-based content management systems cable and Internet Protocol Television providers.  Jarrett says he has watched the television industry change drastically over the past 10 years, but never so quickly as right now. Second screen is right in the middle of that change.


Via Peter Rosenberg
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Turner CEO: TV Everywhere is ‘Vitally Important'

Even though availability has been successful, Kent pointed out that adoption, on the other hand, has been disappointing. "In terms of availability, it's been a tremendous success; in terms of adoption, it has not been a success at this point," said Kent. "It's been disappointing." He explained that two main reasons for low adoption are not enough content and it being marketed poorly. He said that the authentication process for viewing content should be streamlined. "Wouldn't it be a great thing to have a single white sheet of paper that said ‘Here's how you go and register so you can get all this great content that's available now,' " said Kent. "I have yet to see a single distributor in any aggressive way put that out there." He said Turner would adopt that strategy. Kent said the biggest roadblock in terms of content seems to be that content providers wait until their channel agreements are up for renewal to negotiate TV Everywhere deals, thus slowing the process. "I don't think you have to wait for your four or five year channel renewal deal to come up with an operator to start letting our customers get access to this content,"  he said.


Via Peter Rosenberg
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