France Télévisions Publicité déploie pour BMW, partenaire officiel du XV de France avec son agence média Vizeum (Aegis Media) et France Télévisions Editions Numériques, un dispositif complet de présence en second écran.
After all, when a show lets you down, there's always shopping. But launch a second-screen app with more information about the show I've just abandoned? That doesn't sound right, does it?But to do what?
The media industry loves the second screen phenomenon, but most people aren't actually using their tablets to do things related to the programs or advertising they're watching on TV, according to OzTam.
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