Companion screen applications have the potential to open up a pay TV service to revenue security threats including intrusion by rivals to poach subscribers. This is leading to new solutions that aim to give operators full control of second screens such as tablets while they are being used in companion screen mode, with one of the first examples being Blue Bridge launched by French pay TV security technology vendor Neotion at IBC.
The ability to enable secure two way communications between the TV and smart phones or tablets in the home is the basis of Blue Bridge, and Neotion has kicked off with a version for TVs equipped with a CI Plus slot. This first version transmits data over Bluetooth but Wi-Fi support will be added, as well as a version for set top boxes on a USB stick. However Neotion is pitching Blue Bridge particularly at legacy TVs with CI Plus slots, which can then access the Internet via the mobile device without the need for an Ethernet cable or Wi-Fi router at all.
The company has identified three application categories for Blue Bridge :
- the first exploits information sent from the TV to the mobile device, which could be used to play hybrid TV content on a tablet, or to access a VOD catalogue
- the second use case involves two way information transfer between TV and mobile device, which could be applied for advertising or commerce
- the third use case is where the TV interacts with the Internet via the tablet or smartphone
More info on Blue Bridge here : http://www.neotion.com/innovation/blue-bridge.php
Via Nicolas Weil