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Rescooped by Ludovic Bostral from TV Everywhere
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Digital Services Seek a Captive Consumer

Digital Services Seek a Captive Consumer | Social TV is everywhere | Scoop.it

... The biggest tech companies are no longer content simply to enhance part of your day. They want to erase the boundaries, do what the other big tech companies are doing and own every waking moment. The new strategy is to build a device, sell it to consumers and then sell them the content to play on it. And maybe some ads too.  Last week’s news that Google is preparing its first Google-branded home entertainment device — a system for streaming music in the house — might seem far afield for an Internet search and advertising company, but fits solidly into a industrywide goal in which each tech company would like to be all things to all people all day long.  “It’s not about brands or devices or platforms anymore,” said Michael Gartenberg, an analyst at Gartner. “It’s about the ecosystem. The idea is to get consumers tied into that ecosystem as tightly as possible so they and their content are locked into one system.”


Via Peter Rosenberg
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Tom George's comment, February 12, 2012 10:37 PM
Nice find Peter and so true. Thanks for this today.
Rescooped by Ludovic Bostral from TV Everywhere
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Apple May Lose To Android In Device-Based Media Management

Apple May Lose To Android In Device-Based Media Management | Social TV is everywhere | Scoop.it

For Apple iPhone and iPad owners with an Apple TV, the AirPlay function is one of those you-have-to-see-this gadget showcases. A tap of an icon on a device sends the current video, audio or slide show playing on the AirPlay-ready compatible IOS app to your big-screen TV or home theater. Cool -- if you have the requisite Apple-certified hardware. Android owners don't get such an easy path to media-sharing goodness.

But an open DLNA (Digital Living Network Alliance) standard is emerging among all the other hardware makers that might give Android the upper hand here. In a new report from IMS Research, the mobile analysts see device-based media management as the next big living-room thing -- and it may leave Apple behind.


Via Peter Rosenberg
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