TV and tweeting goes hand in hand. Nearly half of smartphone or tablet owers 18 to 24 are frequently discussing TV shows on social networks while watching TV, according to Futurescape. That's why agencies like Digitas are devoting more resources...
Ben Schwarz, CEO, CTOi Consulting, and Nicolas Bry, Senior VP, Orange Vallee, continue their detailed analysis of how to harness content discovery and social TV, and introduce the concept of Blended TV.
Social TV is becoming the water cooler of yesteryear, with people gathering to talk about the latest plot developments of their favorite shows--only now the buzzworthy events are talked about in real time.
Once the dust of social TV hype settles, content recommendation will be changed forever. Ben Schwarz, CEO, CTOi Consulting, and Nicolas Bry, Senior VP, Orange Vallee, take a detailed look at how to harness content discovery and social TV, starting with some of the challenges and solutions.
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