One of the social TV industry’s brightest stars has landed at Mass Relevance. Jesse Redniss, who recently was senior VP of digital for the USA Network, has joined Mass Relevance as its chief strategy officer.
As Twitter Inc. heads for Wall Street, it’s trying to convince investors it can turn a profit using a communications medium from another century: your television set. Twitter and TV are already cozy. Millions of Twitter users regularly tap out 140 character quips on smartphones and tablets while watching “The Walking Dead” or “The Voice,” and networks pay close attention to those tweets to figure out what viewers think. But Twitter is telling potential investors ahead of its initial public stock offering expected next month it will become an indispensable companion for TV audiences and networks, turning those relationships into an advertising windfall. In many ways, those claims are even possible because of a Cambridge start-up called Bluefin Labs that spun out of MIT.
Social media in the newsroom has boomed to the point where major breaking news stories come with a hashtag to keep people engaged with the story on their social accounts. Broadcasters who want to monitor and air those social updates have plenty of options, ranging from the $600 jury-rigged solution all the way to a $30,000 high-end system.
"Follow TV" lets viewers watch the most up to date channels, curated automatically from trending topics and twitter hashtags, constantly updated, and instantly on, any time. Viewers can also create channels for any topic they choose, share and watch later on their Stevie or directly on the web.
Social TV is a more and more attractive phenomenon both for viewers and for broadcasters and brands. At the recent Big Data Spain 2013, Daedalus presented a platform that combines big data and semantic analysis to understand the social conversation and provide relevant information for all parties.
While many in the TV and technology world understand how the future of television is being reshaped by the emergence of social TV, second screen viewing and over-the-top streaming, what they don't often know is how many of these experiences are being enabled in large part by a technology called [...]
Arktan Introduces Facebook Insights Dashboard Powered by The Facebook Keyword Insights API; Receives Access to The Facebook Public Feed API. The collaboration enables groundbreaking integration of Facebook insights and data with live TV programming, and accompanying second-screen social experiences on the web and mobile apps. | Virtual Strategy Magazine is an online publication devoted entirely to virtualization technologies.
Dan Salmon is an equity research analyst at BMO Capital Markets and covers media and Internet marketing. He recently released a new research report on Social TV and its impact on advertising and marketing