For the first time in television, Google is powering an online voting platform that allows fans to cast votes for their favorite AMERICAN IDOL XIII finalists directly from Google Search. In addition, Facebook will support visual, on-air voting progress updates based on real-time East Coast voting data during select live shows, giving at-home AMERICAN IDOL XIII viewers their first-ever look at how their favorite finalists are faring in the voting polls at a given time.
Facebook, taking its latest shot in its social TV battle with Twitter, released the finding of a new study that shows that 60% of TV related interactions on Facebook happen while the show being discussed is on the air.
SAN FRANCISCO, Jan. 30, 2014 /PRNewswire/ Swrve, the leader in relationship marketing for mobile apps, today announced it is working with zeebox, to increase social sharing of content within their second-screen application.
NETWORK Ten has unveiled key multiplatform and social TV aspects of its new six-part whodunnit Secrets & Lies, including a groundbreaking second-screen experience on its Zeebox app offering users additional clues while the program is on air.
Telegraph.co.uk UK social TV analytics firm becomes first to delve into your Facebook data Wired.co.uk Facebook has, out of necessity, been a little slow to the marketing-hungry live media social analytics game compared to some of its competitors.
Richard Marks of Research The Media argues that Facebook's 'Watching with Friends' report on social TV is long overdue - highlighting that, like television itself, Social TV is a multi-platform phenomenon.
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