Lisa Hsia, exec VP of Bravo Digital Media at NBCUniversal, predicts:
1) Social TV will no longer be seen as a branch of the existing TV experience.
2) Social TV will also be available “on demand”
3) Transmedia storytelling will be a commonplace part of the social TV experience.
4) The dream of buying Jennifer Aniston’s sweater from Friends will be a reality
5) Social TV will allow for new ways of promoting shows