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How Facebook correlates with TV-viewing Habits

How Facebook correlates with TV-viewing Habits | Social TV & Second Screen Information Repository | Scoop.it

Facebook behaviour correlates with TV viewing. The strongest correlation is between the number of people "liking" a show’s Page and click-through rate (CTR). For each 3% increase in page likes, there tends to be an estimated 1% increase in TV viewership. 

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Social TV & Second Screen Information Repository
A collection of articles and commentary on Social TV and the Second Screen
Curated by Nicholas Barr
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Social TV Study tracks social activity of TV audiences across Tumblr

Social TV Study tracks social activity of TV audiences across Tumblr | Social TV & Second Screen Information Repository | Scoop.it

Results of a Social TV study, the first to map the social activity of TV audiences across Tumblr alongside other social networks

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Twitter Buys France’s Mesagraph And UK’s SecondSync To Ramp Up Social TV Efforts In Europe

Twitter Buys France’s Mesagraph And UK’s SecondSync To Ramp Up Social TV Efforts In Europe | Social TV & Second Screen Information Repository | Scoop.it
Twitter is adding more global firepower to its ambitions to cosy up to broadcasters and TV advertisers: it is buying France's Mesagraph, and it is also..
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Why Women are the Real Power Behind Social Media

Why Women are the Real Power Behind Social Media | Social TV & Second Screen Information Repository | Scoop.it
Nicholas Barr's insight:

...and Social TV?

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Ten’s second-screen strategy to hook viewers with Secrets and Lies

Ten’s second-screen strategy to hook viewers with Secrets and Lies | Social TV & Second Screen Information Repository | Scoop.it

NETWORK Ten has unveiled key multiplatform and social TV aspects of its new six-part whodunnit Secrets & Lies, including a groundbreaking second-screen experience on its Zeebox app offering users additional clues while the program is on air.

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Second-screen apps? Viewers say ho-hum, but execs see potential

Second-screen apps? Viewers say ho-hum, but execs see potential | Social TV & Second Screen Information Repository | Scoop.it
Networks, advertisers and tech start-ups have been trying to better engage consumers who increasingly play with their smartphones and tablets while watching TV.
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Rescooped by Nicholas Barr from Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV
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UK social TV analytics firm becomes first to delve into your Facebook data

UK social TV analytics firm becomes first to delve into your Facebook data | Social TV & Second Screen Information Repository | Scoop.it
Telegraph.co.uk
UK social TV analytics firm becomes first to delve into your Facebook data
Wired.co.uk
Facebook has, out of necessity, been a little slow to the marketing-hungry live media social analytics game compared to some of its competitors.

Via Richard Kastelein
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Facebook: a Social TV gatecrasher or just fashionably late?

Facebook: a Social TV gatecrasher or just fashionably late? | Social TV & Second Screen Information Repository | Scoop.it
Richard Marks of Research The Media argues that Facebook's 'Watching with Friends' report on social TV is long overdue - highlighting that, like television itself, Social TV is a multi-platform phenomenon.
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Jacob Shwirtz to lead social TV efforts as Chief Social Media Officer for Endemol Beyond USA

Jacob Shwirtz to lead social TV efforts as Chief Social Media Officer for Endemol Beyond USA | Social TV & Second Screen Information Repository | Scoop.it
Jacob Shwirtz to lead social TV efforts as Chief Social Media Officer for Endemol Beyond USA
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SOCIAL INSIDER: Did Hillary Win The Super Bowl? -- Budweiser's Ads -- RIP, Social TV

SOCIAL INSIDER: Did Hillary Win The Super Bowl?  --  Budweiser's Ads  --  RIP, Social TV | Social TV & Second Screen Information Repository | Scoop.it
Social Insider is delivered first thing every morning exclusively to BI Intelligence subscribers.
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Social TV Is Broken: Here's How to Fix It

Social TV Is Broken: Here's How to Fix It | Social TV & Second Screen Information Repository | Scoop.it
It's time for Social TV offerings to forget about check-ins and badges and focus on bringing context and curated conversations to the second screen.
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‘GetGlue is now tvtag’ announces owners i.TV

‘GetGlue is now tvtag’ announces owners i.TV | Social TV & Second Screen Information Repository | Scoop.it
‘GetGlue is now tvtag’ announces owners i.TV
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Comedy Central's '@Midnight' is winning at social TV

Comedy Central's gameshow @Midnight is social TV's perfect storm, a "Who's Line Is It Anyway" for the digital set.
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Social TV: Twitter launches Amplify in Australia

Social TV: Twitter launches Amplify in Australia | Social TV & Second Screen Information Repository | Scoop.it
Twitter has launched Amplify in Australia. The move is part of Twitter's well-trailed plans to bring social media and TV together - and generate ad revenue from sponsored video clips.
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Social-Marketing Startups Spredfast and Mass Relevance Merge

Social-Marketing Startups Spredfast and Mass Relevance Merge | Social TV & Second Screen Information Repository | Scoop.it
More consolidation is happening in the ecosystem of companies that help brands market effectively on Facebook and Twitter as Spredfast and Mass Relevance merge.
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Social TV: fad or future?

Social TV: fad or future? | Social TV & Second Screen Information Repository | Scoop.it
Smart use of metadata is the key to building real-time, social interactions around television shows and second screens, argue Charles Dawes and Colin Dixon
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Social TV: American Idol Cuts Deals with Google and Facebook - Not Twitter

Social TV: American Idol Cuts Deals with Google and Facebook - Not Twitter | Social TV & Second Screen Information Repository | Scoop.it

For the first time in television, Google is powering an online voting platform that allows fans to cast votes for their favorite AMERICAN IDOL XIII finalists directly from Google Search. In addition, Facebook will support visual, on-air voting progress updates based on real-time East Coast voting data during select live shows, giving at-home AMERICAN IDOL XIII viewers their first-ever look at how their favorite finalists are faring in the voting polls at a given time. 

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Whatever Happened to the Twitter-TV Growth Story?

Whatever Happened to the Twitter-TV Growth Story? | Social TV & Second Screen Information Repository | Scoop.it
Tweets during big TV events are not growing as fast as Twitter might like.
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Watching with friends - How TV drives conversation on Facebook

Watching with friends - How TV drives conversation on Facebook | Social TV & Second Screen Information Repository | Scoop.it
Analysing social media conversations around TV shows to provide insights for clients in broadcast and advertising
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Facebook Study Finds Live Interaction With TV

Facebook Study Finds Live Interaction With TV | Social TV & Second Screen Information Repository | Scoop.it

Facebook, taking its latest shot in its social TV battle with Twitter, released the finding of a new study that shows that 60% of TV related interactions on Facebook happen while the show being discussed is on the air.

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Super Bowl generates 1.8 billion Twitter TV impressions

Super Bowl generates 1.8 billion Twitter TV impressions | Social TV & Second Screen Information Repository | Scoop.it

Super Bowl generated 1.8 billion Twitter TV impressions, reaching a unique audience of 15.3 million people, according to Nielsen stats.

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zeebox uses the Swrve Platform to Bring The Social Experience to Watching TV

SAN FRANCISCO, Jan. 30, 2014 /PRNewswire/ Swrve, the leader in relationship marketing for mobile apps, today announced it is working with zeebox, to increase social sharing of content within their second-screen application.
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Screen-Bridge launches to bring social TV to production companies

Screen-Bridge launches to bring social TV to production companies | Social TV & Second Screen Information Repository | Scoop.it
Screen-Bridge launches to bring social TV to production companies
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TiVo Takes a Look at America's Viewing Habits

TiVo Takes a Look at America's Viewing Habits | Social TV & Second Screen Information Repository | Scoop.it
When you can get your favorite TV shows just about anywhere and anytime, does that affect how closely you pay attention to what's actually on? A new poll from DVR innovator TiVo shed some light on our
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Comcast Corporation, NbcUniversal And Twitter Form Social TV Strategic Partnership

Comcast Corporation, NbcUniversal And Twitter Form Social TV Strategic Partnership | Social TV & Second Screen Information Repository | Scoop.it
TV App Market - Second Screen, Social TV, Transmedia, VoD, Connected TV News and Opinion
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