Social TV & Secon...
Follow
13.0K views | +0 today
 
Scooped by Nicholas Barr
onto Social TV & Second Screen Information Repository
Scoop.it!

5 Things Keeping Second Screen Apps From the Masses

5 Things Keeping Second Screen Apps From the Masses | Social TV & Second Screen Information Repository | Scoop.it
For all of the attention that Second Screen has received lately, there has yet to be any products developed for the space that has pushed the movement mainstream.
Nicholas Barr's insight:

There are some good points in this article and it’s interesting to think of second screens as an 'emerging mobile vertical'. It is worth adding though that in addition to boredom, enforced viewing i.e. a partner watching a show you’re not interested in triggers second screen use. However, neither of these use cases is likely to result in true second screen usage i.e. activities integrally related to primary screen content. The existing second screen behaviour that really created this emerging space is the need for discovery: finding content to watch; finding information related to what is being watched; and finding out what others think about it.

 

This presents two big challenges for second screen app developers:

 

1) To make the discovery route second nature. Consumer will take the path with least resistance. This requires apps to be as intuitive as possible with the least number of hurdles that may distract from viewing.

 

2) Currently the easiest route to content discovery is the traditional Remote Control Device (RCD); for related information it is Google, Wikipedia or IMDb searches and for social validation it's the likes of Facebook and Twitter. Modifying ingrained user behaviours may be difficult.

 

Fragmentation is an issue. Chuck Parker, chair of the Second Screen Society currently has over 70 second screen apps on his tablet and is tracking over 130 more. Clearly this is an increasingly crowded market. In an in-depth industry report Chuck predicts that this will continue, marked by consolidation, failure and improved user experiences.

 

Increasing there are calls for some levels of standardisation, which can often be seen as signs of a technology maturing.

 

Healthy debate exists around the merits of show specific apps versus umbrella apps owned by networks or the likes of zeebox. There are advantages for show specific apps. However, the problem is that when the show ends the audience is lost - think NBC's Olympics app. Fox have now consolidated multiple shows into the Fox Now second screen offering.

 

Earlier this year, Hardie Tankersley at Fox said in an Engadget interview "We're investing just enough to be in the game and to try to learn something about it." However, this does not mean Second Screen is something that is added on as an afterthought. As Tankersley says, "For a produced show like Bones or New Girl, it starts with the origin of the script. When the first script comes in we start planning with the show what the second screen content is going to be, what the merchandise that we'll sell is going to be and it gets developed in that writers room."

 

Hopes of a transmedia heavy future for television where viewers can choose their own ending are unlikely to be realised. All that extra content to provide different paths costs money to produce. It doesn't really sit well with the lean-back behaviours associated with TV viewing so is an experience best left to games developers who have a proven audience and means of monetisation.

 

more...
No comment yet.
Social TV & Second Screen Information Repository
A collection of articles and commentary on Social TV and the Second Screen
Curated by Nicholas Barr
Your new post is loading...
Your new post is loading...
Scooped by Nicholas Barr
Scoop.it!

Social TV Study tracks social activity of TV audiences across Tumblr

Social TV Study tracks social activity of TV audiences across Tumblr | Social TV & Second Screen Information Repository | Scoop.it

Results of a Social TV study, the first to map the social activity of TV audiences across Tumblr alongside other social networks

more...
No comment yet.
Scooped by Nicholas Barr
Scoop.it!

Twitter Buys France’s Mesagraph And UK’s SecondSync To Ramp Up Social TV Efforts In Europe

Twitter Buys France’s Mesagraph And UK’s SecondSync To Ramp Up Social TV Efforts In Europe | Social TV & Second Screen Information Repository | Scoop.it
Twitter is adding more global firepower to its ambitions to cosy up to broadcasters and TV advertisers: it is buying France's Mesagraph, and it is also..
more...
No comment yet.
Scooped by Nicholas Barr
Scoop.it!

Why Women are the Real Power Behind Social Media

Why Women are the Real Power Behind Social Media | Social TV & Second Screen Information Repository | Scoop.it
Nicholas Barr's insight:

...and Social TV?

more...
No comment yet.
Scooped by Nicholas Barr
Scoop.it!

Ten’s second-screen strategy to hook viewers with Secrets and Lies

Ten’s second-screen strategy to hook viewers with Secrets and Lies | Social TV & Second Screen Information Repository | Scoop.it

NETWORK Ten has unveiled key multiplatform and social TV aspects of its new six-part whodunnit Secrets & Lies, including a groundbreaking second-screen experience on its Zeebox app offering users additional clues while the program is on air.

more...
No comment yet.
Scooped by Nicholas Barr
Scoop.it!

Second-screen apps? Viewers say ho-hum, but execs see potential

Second-screen apps? Viewers say ho-hum, but execs see potential | Social TV & Second Screen Information Repository | Scoop.it
Networks, advertisers and tech start-ups have been trying to better engage consumers who increasingly play with their smartphones and tablets while watching TV.
more...
No comment yet.
Rescooped by Nicholas Barr from Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV
Scoop.it!

UK social TV analytics firm becomes first to delve into your Facebook data

UK social TV analytics firm becomes first to delve into your Facebook data | Social TV & Second Screen Information Repository | Scoop.it
Telegraph.co.uk
UK social TV analytics firm becomes first to delve into your Facebook data
Wired.co.uk
Facebook has, out of necessity, been a little slow to the marketing-hungry live media social analytics game compared to some of its competitors.

Via Richard Kastelein
more...
No comment yet.
Scooped by Nicholas Barr
Scoop.it!

Facebook: a Social TV gatecrasher or just fashionably late?

Facebook: a Social TV gatecrasher or just fashionably late? | Social TV & Second Screen Information Repository | Scoop.it
Richard Marks of Research The Media argues that Facebook's 'Watching with Friends' report on social TV is long overdue - highlighting that, like television itself, Social TV is a multi-platform phenomenon.
more...
No comment yet.
Scooped by Nicholas Barr
Scoop.it!

Jacob Shwirtz to lead social TV efforts as Chief Social Media Officer for Endemol Beyond USA

Jacob Shwirtz to lead social TV efforts as Chief Social Media Officer for Endemol Beyond USA | Social TV & Second Screen Information Repository | Scoop.it
Jacob Shwirtz to lead social TV efforts as Chief Social Media Officer for Endemol Beyond USA
more...
No comment yet.
Scooped by Nicholas Barr
Scoop.it!

SOCIAL INSIDER: Did Hillary Win The Super Bowl? -- Budweiser's Ads -- RIP, Social TV

SOCIAL INSIDER: Did Hillary Win The Super Bowl?  --  Budweiser's Ads  --  RIP, Social TV | Social TV & Second Screen Information Repository | Scoop.it
Social Insider is delivered first thing every morning exclusively to BI Intelligence subscribers.
more...
No comment yet.
Scooped by Nicholas Barr
Scoop.it!

Social TV Is Broken: Here's How to Fix It

Social TV Is Broken: Here's How to Fix It | Social TV & Second Screen Information Repository | Scoop.it
It's time for Social TV offerings to forget about check-ins and badges and focus on bringing context and curated conversations to the second screen.
more...
No comment yet.
Scooped by Nicholas Barr
Scoop.it!

‘GetGlue is now tvtag’ announces owners i.TV

‘GetGlue is now tvtag’ announces owners i.TV | Social TV & Second Screen Information Repository | Scoop.it
‘GetGlue is now tvtag’ announces owners i.TV
more...
No comment yet.
Scooped by Nicholas Barr
Scoop.it!

Comedy Central's '@Midnight' is winning at social TV

Comedy Central's gameshow @Midnight is social TV's perfect storm, a "Who's Line Is It Anyway" for the digital set.
more...
No comment yet.
Scooped by Nicholas Barr
Scoop.it!

Social TV: Twitter launches Amplify in Australia

Social TV: Twitter launches Amplify in Australia | Social TV & Second Screen Information Repository | Scoop.it
Twitter has launched Amplify in Australia. The move is part of Twitter's well-trailed plans to bring social media and TV together - and generate ad revenue from sponsored video clips.
more...
No comment yet.
Scooped by Nicholas Barr
Scoop.it!

Social-Marketing Startups Spredfast and Mass Relevance Merge

Social-Marketing Startups Spredfast and Mass Relevance Merge | Social TV & Second Screen Information Repository | Scoop.it
More consolidation is happening in the ecosystem of companies that help brands market effectively on Facebook and Twitter as Spredfast and Mass Relevance merge.
more...
No comment yet.
Scooped by Nicholas Barr
Scoop.it!

Social TV: fad or future?

Social TV: fad or future? | Social TV & Second Screen Information Repository | Scoop.it
Smart use of metadata is the key to building real-time, social interactions around television shows and second screens, argue Charles Dawes and Colin Dixon
more...
No comment yet.
Scooped by Nicholas Barr
Scoop.it!

Social TV: American Idol Cuts Deals with Google and Facebook - Not Twitter

Social TV: American Idol Cuts Deals with Google and Facebook - Not Twitter | Social TV & Second Screen Information Repository | Scoop.it

For the first time in television, Google is powering an online voting platform that allows fans to cast votes for their favorite AMERICAN IDOL XIII finalists directly from Google Search. In addition, Facebook will support visual, on-air voting progress updates based on real-time East Coast voting data during select live shows, giving at-home AMERICAN IDOL XIII viewers their first-ever look at how their favorite finalists are faring in the voting polls at a given time. 

more...
No comment yet.
Scooped by Nicholas Barr
Scoop.it!

Whatever Happened to the Twitter-TV Growth Story?

Whatever Happened to the Twitter-TV Growth Story? | Social TV & Second Screen Information Repository | Scoop.it
Tweets during big TV events are not growing as fast as Twitter might like.
more...
No comment yet.
Scooped by Nicholas Barr
Scoop.it!

Second screen anatomy: what do audience really need?

Second screen anatomy: what do audience really need? | Social TV & Second Screen Information Repository | Scoop.it
more...
No comment yet.
Scooped by Nicholas Barr
Scoop.it!

Watching with friends - How TV drives conversation on Facebook

Watching with friends - How TV drives conversation on Facebook | Social TV & Second Screen Information Repository | Scoop.it
Analysing social media conversations around TV shows to provide insights for clients in broadcast and advertising
more...
No comment yet.
Scooped by Nicholas Barr
Scoop.it!

Facebook Study Finds Live Interaction With TV

Facebook Study Finds Live Interaction With TV | Social TV & Second Screen Information Repository | Scoop.it

Facebook, taking its latest shot in its social TV battle with Twitter, released the finding of a new study that shows that 60% of TV related interactions on Facebook happen while the show being discussed is on the air.

more...
No comment yet.
Scooped by Nicholas Barr
Scoop.it!

Super Bowl generates 1.8 billion Twitter TV impressions

Super Bowl generates 1.8 billion Twitter TV impressions | Social TV & Second Screen Information Repository | Scoop.it

Super Bowl generated 1.8 billion Twitter TV impressions, reaching a unique audience of 15.3 million people, according to Nielsen stats.

more...
No comment yet.
Scooped by Nicholas Barr
Scoop.it!

zeebox uses the Swrve Platform to Bring The Social Experience to Watching TV

SAN FRANCISCO, Jan. 30, 2014 /PRNewswire/ Swrve, the leader in relationship marketing for mobile apps, today announced it is working with zeebox, to increase social sharing of content within their second-screen application.
more...
No comment yet.
Scooped by Nicholas Barr
Scoop.it!

Screen-Bridge launches to bring social TV to production companies

Screen-Bridge launches to bring social TV to production companies | Social TV & Second Screen Information Repository | Scoop.it
Screen-Bridge launches to bring social TV to production companies
more...
No comment yet.
Scooped by Nicholas Barr
Scoop.it!

TiVo Takes a Look at America's Viewing Habits

TiVo Takes a Look at America's Viewing Habits | Social TV & Second Screen Information Repository | Scoop.it
When you can get your favorite TV shows just about anywhere and anytime, does that affect how closely you pay attention to what's actually on? A new poll from DVR innovator TiVo shed some light on our
more...
No comment yet.
Scooped by Nicholas Barr
Scoop.it!

Comcast Corporation, NbcUniversal And Twitter Form Social TV Strategic Partnership

Comcast Corporation, NbcUniversal And Twitter Form Social TV Strategic Partnership | Social TV & Second Screen Information Repository | Scoop.it
TV App Market - Second Screen, Social TV, Transmedia, VoD, Connected TV News and Opinion
more...
No comment yet.