FierceCable and NAB Show look at how changes in technology, like connected TVs and Internet-ready devices, are accelerating Social TV's uptake among consumers.
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A collection of articles and commentary on Social TV and the Second Screen
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Nicholas Barr
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Fox and Twitter have entered into a partnership to promote the broadcaster's programs and allow advertisers a way to reach TV audiences as they discuss the shows on the social network. Delete the scoop?
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ESPN and Twitter Inc. are announcing a major expansion of their collaboration to post sports-related videos on the short-messaging service, part of a growing wave of tie-ups as TV networks and Twitter hunt for new advertising revenue. Delete the scoop?
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This may sound futuristic but, in many ways, the emerging business model actually harkens back to the earliest days of broadcast media. Delete the scoop?
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Nicholas Barr's insight:
The poor translation makes reading this quite hard going. However, pages 11 - 22 contain some interesting analysis. The crux of this paper is that, within France, Social TV offers only a limited opportunity for advertisers. Currently, it is a niche market. Driving audiences towards social interactions means steering them away from the main screen towards second-screen devices. Moreover, the most obvious time for second-screen engagement is during commercial breaks. As such, broadcasters risk undermining their core ad sales and alienating their majority audience by trying to chase these early adopters. Delete the scoop?
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The next batch of brand sponsored apps to tackle the second screen need to build on what apps today are doing right, including gathering audience data, introducing exclusive, targeted content and charging for premium extras. Delete the scoop?
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Samsung has picked up MOVL, a startup known for smart TV games and its TV app development platform. Delete the scoop?
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At the end of the day, while we are all trying to create a more engaging experience for the consumer to capitalize on this new behavior that has been created by the ubiquity of smart phone and tablet presence with consumers, we are all employed to generate revenue (and profit) 
Mattia Nicoletti's curator insight,
May 6, 10:19 AM
A very good article with examples of second screen monetization. Delete the scoop?
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Second-screen advertising represents another piece of the ever growing social mobile ecosystem with Facebook Home new insights and opportunities for advertisers Delete the scoop?
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NextGuide, the second screen application created by Dijit, has teamed with USA Networks to sync its service with the channel's popular TV shows. App users will find a more immersive ... Delete the scoop?
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Based on experience, shows aimed at the youth market need to have between 10 and 15 triggers baked into them to prompt social media conversations, says Phillip Bourchier O’Ferrall, senior VP of Viacom International Media networks
Nicholas Barr's insight:
This reinforces the view that a second-screen strategy is not a bolt-on, but should be initiated at the conception stage of a show. Delete the scoop?
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Facebook behaviour correlates with TV viewing. The strongest correlation is between the number of people "liking" a show’s Page and click-through rate (CTR). For each 3% increase in page likes, there tends to be an estimated 1% increase in TV viewership. Delete the scoop?
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Great connected experiences have already been successfully monetised, but since they are not common, you may not be aware of them. Tony Duarte explores several approaches that have succeeded in generating additional revenues and enhancing the 30-second TV spot. Delete the scoop?
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For social TV to be meaningful to advertisers and TV viewers alike, a few pieces of the puzzle have to be put into place. For one, we need to find a way to make tweeting work for live episodic TV. We also need to find a way to get hashtag TV out of its own echo chamber and apply some filtering to Twitter. Delete the scoop?
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The most important thing is the content that you offer to users. The computer nerds can design high performance applications that nobody will ever use: It is the content that makes the difference. [Article in French] Delete the scoop?
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Zeebox’s co-founder and CTO Anthony Rose has said that soon anyone with the know-how and an idea on how to improve a show’s second-screen experience will be able to create their own multimedia for Zeebox. Delete the scoop?
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This year's Eurovision Song Contest will have an official companion app.
Nicholas Barr's insight:
The app has been developed with co-ordination by the EBU (European Broadcasting Union) by public service broadcasters in Sweden’s (SVT), Germany (NDR) and the Netherlands (TROS). It is available to iOS and Android users in English, Swedish, German and Dutch. This is probably one of the first examples of a major, multi-lingual second-screen app for concurrent international use making it a very interesting case-study. The Eurovision Song Contest attracts 125 million viewers from over 40 countries. 
Jeroen Doucet's comment,
May 10, 3:54 AM
Great initiative. The paid voting through Pay Pal is a risky strategy. Recent experiments in the UK show that participation rates significantly increase (quadruple?) with free voting.
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Lisa Hsia, exec VP of Bravo Digital Media at NBCUniversal, predicts: 1) Social TV will no longer be seen as a branch of the existing TV experience. 2) Social TV will also be available “on demand” 3) Transmedia storytelling will be a commonplace part of the social TV experience. 4) The dream of buying Jennifer Aniston’s sweater from Friends will be a reality 5) Social TV will allow for new ways of promoting shows Delete the scoop?
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“We’re going to try to replay the entire experienced synchronised to the catchup. You recorded Downton Abbey; we’ll bring you the timed tags and, very shortly, even the tweets" - co-founder Anthony Rose Delete the scoop?
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As the amount of digital and social content continues to increase across the web and on TV, lots of media companies can start to feel lost in the noise. Via Richard Kastelein & Adriana Hamacher 
Elise V. Baugh's curator insight,
May 18, 4:18 AM
real time sports conversations : driving social tv Delete the scoop?
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It’s become common practice for a show to casually toss a hashtag in the corner of the TV screen, but the tricky part is figuring out what comes next. The Voice and NBC have involved Twitter so heavily in the viewing experience that the end result is a fully integrated, interested, and engaged audience for advertisers and brands to reach. 
TVFiends's curator insight,
May 1, 3:00 PM
Agree- The Voice seems to have mastered Twitter and Second Screen:
Not many networks do social media as well as NBC has with The Voice. It’s become common practice for a show to casually toss a hashtag in the corner of the TV screen, but the tricky part is figuring out what comes next. The Voice and NBC have involved Twitter so heavily in the viewing experience that the end result is a fully integrated, interested, and engaged audience for advertisers and brands to reach.
Mattia Nicoletti's curator insight,
May 3, 2:03 AM
Talent shows are made for second screen and Twitter. Let's expect a ton of quiz shows that in the same way engage the audience. Delete the scoop?
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'We always ask ourselves, “Is this relevant and will it resonate?” Is the social integration “relevant” to the content experience, and is it likely to “resonate” with the audience?... Get comfortable being uncomfortable; it’s going to take some time for this all to be sorted out."
Nicholas Barr's insight:
Really good insights from someone at the forefront of developing a social TV strategy within a large network. Again the need to integrate a social TV strategy from the start is reiterated, with Beck going further to state that the strategy needs to be part of a holistic approach across the organisation. Delete the scoop?
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The promise of social TV for advertisers is in uniting paid media (purchased ads) and earned media (the conversation out there that money can’t buy on its own.) By analyzing the larger conversation, learning who the audience is, what they are saying, and what else they like, the hope is that advertisers can make smarter decisions across all media, new and old. Delete the scoop?
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Twitter and #Trending10 look to reverse engineer the Social TV experience, with conversations starting on Twitter and letting THAT effect what happens on TV – not the other way around, as it happens now. Delete the scoop?
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What can the second screen do for the first? Television was once a “lean-back” experience, passively consumed from the comfort of the couch, but the proliferation of laptops, smartphones and tablets is making media multitasking the norm.
Jeroen Doucet's curator insight,
April 25, 7:59 AM
Good generic article on the state of second screen (link behind paywall) Delete the scoop?
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