Social TV & Second Screen Information Repository
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Social TV & Second Screen Information Repository
A collection of articles and commentary on Social TV and the Second Screen
Curated by Nicholas Barr
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Whatever Happened to the Twitter-TV Growth Story?

Whatever Happened to the Twitter-TV Growth Story? | Social TV & Second Screen Information Repository | Scoop.it
Tweets during big TV events are not growing as fast as Twitter might like.
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Can Twitter Ads Capture Distracted Second Screen Users?

Can Twitter Ads Capture Distracted Second Screen Users? | Social TV & Second Screen Information Repository | Scoop.it

Twitter has announced that it will now enable keyword targeting within timelines. The feature may enable sponsors to sync promoted tweets with television advertising.

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The Hidden Biases in Big Data

The Hidden Biases in Big Data | Social TV & Second Screen Information Repository | Scoop.it
Blindly trusting it can lead you to the wrong conclusions.
Nicholas Barr's insight:

A timely reminder that 'big data' does not tell the whole story. Social TV analytics, which may be seen as an application of big data, have become very useful in measuring and identifying what certain niche groups are watching and the moments that excite them. However, as the article suggests, the insights may not reflect the scale and sentiments of the whole audience, possibly not even the majority of the audience. This time last year there were three big independent names in social TV analytics: Bluefin Labs, Social Guide and Trendrr. Since then SocialGuide was snapped up by Nielsen and Bluefin Labs by Twitter with further news that Nielsen and Twitter are themselves collaborating. It may seem that there is a circling of the wagons in the 'wild west' of the new TV landcape. However, there is still more pioneering work to be done to truly unlock the gold in them data hills.

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Twitter is changing audience measurement

Twitter is changing audience measurement | Social TV & Second Screen Information Repository | Scoop.it

Andy Littledale , MD of SecondSync, discusses the way social media is enabling a re-invention of the way broadcasters and advertisers can measure their audience.

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When Twitter Fans Influence TV Shows

When Twitter Fans Influence TV Shows | Social TV & Second Screen Information Repository | Scoop.it

Comments posted on Twitter and other social-media websites about television shows have exploded in the past year, in some cases affecting how the writers approach scripts. 

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White paper: How the second screen changes the television experience

White paper: How the second screen changes the television experience | Social TV & Second Screen Information Repository | Scoop.it
Nicholas Barr's insight:

The poor translation makes reading this quite hard going. However, pages 11 - 22 contain some interesting analysis. The crux of this paper is that, within France, Social TV offers only a limited opportunity for advertisers. Currently, it is a niche market. Driving audiences towards social interactions means steering them away from the main screen towards second-screen devices. Moreover, the most obvious time for second-screen engagement is during commercial breaks. As such, broadcasters risk undermining their core ad sales and alienating their majority audience by trying to chase these early adopters.

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Twitter and TV - a Pause for Reflection!

Twitter and TV - a Pause for Reflection! | Social TV & Second Screen Information Repository | Scoop.it

The difficult truth is that the majority of people within the UK television audience don’t use Twitter.  This fact, that it is only ever represents a small sub-set of an audience, has huge implications for Twitter as a measurement tool, let alone as an audience driver or advertising medium...

Nicholas Barr's insight:

All too true. Nigel echoes the point highlighted earlier this week on the hidden biases in big data. Twitter seem to be riding the principle that if it can be measured it can be sold. However, although a lot of very big numbers are often quoted they are currently abstracted from meaning. We have yet to understand what 'good' numbers should actually even look like.

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Fred Graver - 120 Days: What I Learned @twittertv

Fred Graver - 120 Days: What I Learned @twittertv | Social TV & Second Screen Information Repository | Scoop.it

[VIDEO] Fred Graver shares his experiences from working with Twitter at the Travel Channel to working for Twitter as their new head of TV.

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Study: Insights on the Twitter audience

Study: Insights on the Twitter audience | Social TV & Second Screen Information Repository | Scoop.it

If Twitter is dominating Social TV then it’s probably worth understanding its audience. A new global study of 36 million user profiles by analytics company beevolve sheds some light on the subject.

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