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Social TV & Second Screen Information Repository
A collection of articles and commentary on Social TV and the Second Screen
Curated by Nicholas Barr
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White paper: How the second screen changes the television experience

White paper: How the second screen changes the television experience | Social TV & Second Screen Information Repository | Scoop.it
Nicholas Barr's insight:

The poor translation makes reading this quite hard going. However, pages 11 - 22 contain some interesting analysis. The crux of this paper is that, within France, Social TV offers only a limited opportunity for advertisers. Currently, it is a niche market. Driving audiences towards social interactions means steering them away from the main screen towards second-screen devices. Moreover, the most obvious time for second-screen engagement is during commercial breaks. As such, broadcasters risk undermining their core ad sales and alienating their majority audience by trying to chase these early adopters.

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Study: Second Screen Interaction boosts TV Engagement

Study: Second Screen Interaction boosts TV Engagement | Social TV & Second Screen Information Repository | Scoop.it

New research funded by Seven Network and media agency MEC reveals social media can boost TV viewers' engagement levels by 9% following each interaction.

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[Study] Multi-Screening, Attention and Engagement

[Study] Multi-Screening, Attention and Engagement | Social TV & Second Screen Information Repository | Scoop.it

New research investigates the relationship between multi-screening, attention and engagement providing an in-depth look at the interplay between second screens and TV viewing in UK households

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How Facebook correlates with TV-viewing Habits

How Facebook correlates with TV-viewing Habits | Social TV & Second Screen Information Repository | Scoop.it

Facebook behaviour correlates with TV viewing. The strongest correlation is between the number of people "liking" a show’s Page and click-through rate (CTR). For each 3% increase in page likes, there tends to be an estimated 1% increase in TV viewership. 

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Gartner Says Second-Screen Users Will Drive Social TV Activities

Second-screen devices combined with customized content, interactive apps and loyalty programs will fuel the behavior of social TV consumers over the next 24 months, according to Gartner, Inc.
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