New research undertaken by Red Bee Media and Decipher Media Research reveals that majority of TV viewers have now actively used a second device whilst watching TV but industry’s take up of synchronous second screen apps remains slow.
New research released by BSkyB in the UK reveals that second screen use has grown to three out of four people with over a third of us using laptops, tablets and smartphones to discuss live TV as we watch.
How social TV strategies influence viewer engagement and behavior has been the subject of recent research at The Social TV Lab, where we have begun to quantify the social media strategies of some of TV's most popular shows using data on real-time public viewer responses on Twitter and Facebook.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
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